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New Research Reveals Importance of Site Search to Ecommerce and Digital Retailers’ Performance

The Latest 2018 KPIs & Site Search Survey from Algolia and Internet Retailer Shows 88 Percent of Respondents Prioritizing Site Search to Advance Performance Metrics Algolia, the leading Search and Discovery API for websites and mobile apps, released the findings of a new survey that evaluates the impact of site search on performance metrics for e-commerce and digital retail businesses. Data shows the search function is a critical component to revenue metrics, but 70 percent of companies continue to struggle with budget…

SDL and Alibaba Cloud Partner to Help Brands Develop Across Asia

Web Content Management, Translation and Hosting Platform Available to SDL Customers Aspiring to Move into China and Asia SDL, a leader in global content management, translation and digital experience, announced a strategic partnership with Alibaba Cloud, the cloud computing arm of Alibaba Group, to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets. China, which represents the globe’s largest retail economy, holds enormous potential…

IBM Watson Media & IRIS.TV Team up to Launch AI-Powered Video Recommendations

New Solution Helps Publishers Better Engage Audiences, Increase Video Views, and Optimize Yield on Owned and Operated Sites IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, announced the launch of Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to…

Freshworks Appoints David Thompson, Visionary Branding and Marketing Executive, as CMO

Acclaimed SaaS Expert Joins Customer Engagement Leader, Launches Bold Branding Campaign Freshworks, a global leader in customer engagement software, announced the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives, Thompson has launched an aggressive brand advertising campaign that positions Freshworks as the smart, friendly alternative in a bloated SaaS market. Recognized as a pioneer in SaaS marketing and sales, Thompson comes to…

Pendo Raises $50 Million Series D Funding to Drive Geographic and Market Expansion

Led by Sapphire Ventures, Funding Round Brings Total Raised to $106 Million, the Most Venture Capital Raised by Any Software Firm in North Carolina's Research Triangle in Nearly Two Decades Pendo, creator of the leading product cloud for digital products and data-driven product teams, announced $50 million in new venture capital investment, which will help fund the company's expansion in Europe and Asia; boost sales, marketing, and research and development; and continue its expansion into enterprise markets. Led by…

Salesforce Predicts That, More Purchases Will Be Made with Mobile Phones During the Holiday Season

Phones Will Account for 68 Percent of All Ecommerce Visits Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2018 holiday shopping season. Mobile will dominate the 2018 holiday season, with more orders and visits to ecommerce sites on phones than any other devices. 2018 holiday season revenue will grow 13 percent over last year, with AI-based product recommendations driving 35 percent of all revenue. Salesforce combined insights on the activity of 500 million global…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…

Google Taps CMU Dean Dr. Andrew Moore to Lead AI Research

A Former Googler, Andrew Moore, Would Replace Fei-Fei Li as She Moves Back to Stanford Education and research expertise are keys to making it big in the AI/ML ecosystem. Google Cloud AI has announced the arrival of Dr. Andrew Moore, as an advisor to its Cloud AI platform until the end of 2018. This is not the first interaction between Google and Dr. Andrew. In 2006, Andrew joined Google to build the company’s new engineering office—Google Pittsburgh, which has since grown in scale and size. He played a major role in making…

Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform.  With Evergage Gears, companies can…

Facebook’s Bob Gruters to Join Digital Trends Executive Team

Digital Trends, the world's largest independently owned technology review site, announced that Facebook executive Bob Gruters is joining the company as their Chief Revenue Officer. In addition to Facebook, Gruters has worked with media heavyweights Viacom, Conde Nast, Univision and recent indie entrant, REVOLT Media, among others, during his 25+ year industry tenure. Gruters' decision to leave Facebook speaks to the growing position Digital Trends occupies. Inc. Magazine recently ranked Digital Trends among the nation's…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

Brightcove Appoints Sara Larsen Chief Marketing Officer; Announces Organizational Changes to Enhance Go-To-Market Efficiency

Brightcove Inc., the leading global provider of cloud services for video, announced the appointment of Sara Larsen as Chief Marketing Officer. Ms. Larsen is an experienced executive who has a demonstrated track record leading innovative, high performing go-to-market organizations in the software industry. Ms. Larsen will report to Brightcove CEO Jeff Ray and be responsible for lead and demand generation, product marketing, client marketing, branding and messaging, and marketing communication. “We believe combining the…

Stitcher – Now the Parent Company of Midroll Media and Earwolf – Builds on Its Promise to Be the Best Place in the World for…

Stitcher, a leader in podcast content creation, distribution and advertising, unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company's podcast operations. Stitcher's new branding comes as the podcast industry undergoes massive growth. Podcasts' share of total audio consumption has doubled over the past four years, according to Edison Research, while podcast ad spending has increased 86 percent year over…

MullenLowe Profero Australia Appoints Hamilton Jones to Managing Director

Former Deepend MD Joins to Evolve the Agency’s Business Transformation Capability MullenLowe Profero, the global digital transformation network of MullenLowe Group, has announced the appointment of Hamilton Jones as managing director for Australia. Hamilton joins from Sydney-based digital agency Deepend, where he helped build customer-led design and strategic design practices in his role as managing director. An expert in harnessing technological change to fuel business innovation, Hamilton has also worked with…

8th Wall Web Brings Augmented Reality to Websites for the First Time

8th Wall announced the launch of 8th Wall Web, the world’s first augmented reality (AR) solution of its kind for mobile web browsers. With 8th Wall Web, interactive AR content that could previously only be experienced by downloading an app can now run directly on any existing website. 8th Wall Web makes all augmented reality features immediately accessible by most smartphones with a camera and web browser. Until now, browser-based AR experiences required the use and recognition of visual cues or image markers, like QR…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

Advantage Solutions Acquires Jun Group to Help Accelerate Performance Outcomes for Both Brand and Retail Clients

Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions Advantage Solutions (Advantage) announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments. Terms of the transaction were not disclosed. Jun Group’s mobile technology reaches…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…