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Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

ServiceSource Appoints Richard G. Walker as Chief Financial Officer

Robert N. Pinkerton Leaving ServiceSource to Accept an Opportunity Outside the Company ServiceSource, a global leader in outsourced inside sales, customer success and recurring revenue growth and retention solutions, announced that Richard G. Walker, currently a member of the Company’s Board of Directors and an experienced financial executive, has been appointed Chief Financial Officer, effective November 12, 2018. His appointment follows Robert N. Pinkerton’s decision to accept an opportunity outside of ServiceSource.…

Cvent Introduces Event Evolution Model to Help Organizations Benchmark Their Events Program and Embrace Best Practices

Cvent, a market leader in meetings, events, and hospitality technology, launched its Event Evolution Model, giving event professionals an easy way to gauge the maturity of their organization’s events program. Based on an analysis of more than 10,000 events, the Event Evolution Model assesses the maturity of an event program by looking at four Centers of Performance: Wondering how your #events programs stacks up against the rest? @cvent launches its Event Evolution Model to help #eventplanners bring their programs to the…

Meet AdLingo, a New Conversational Marketing Platform that Connects Consumers to Branded Conversational Assistants

Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale. Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier…

DataRobot Introduces DataRobot Insights, a New Tableau Extension

Unveiled at Tableau Conference in New Orleans, Automated Exploratory Data Analysis Add-In for Tableau Delivers AI-Driven Storytelling DataRobot, the creator of the automated machine learning category, announced DataRobot Insights, a new Tableau extension. Using built-in best practices and guardrails designed by DataRobot's world-leading data scientists, automated exploratory data analysis empowers Tableau customers to focus on the most impactful variables to drive better outcomes. .@DataRobot introduces new…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

Tremor Video DSP Names Edward Shannon Head of Client Success to Solidify Its Commitment to Superior Client Service

Key Hire Bolsters the Recent Expansion of Tremor Video DSP’s Account Management and Campaign Operations in Major and Emerging Markets Tremor Video DSP, the leading programmatic video platform, announced it has appointed Edward Shannon as its head of client success. Shannon will be responsible for expanding and leading Tremor Video DSP’s client success teams across the country. As a customer-centric organization, Tremor Video DSP is dedicated to ensuring that the brands and agencies it works with take full advantage of…

Interview with Yaniv Davidson, Founder, Tunity

"We feel our solution is very unique, so while we’re watching different companies, we’re focused on our internal performance and less on the external competition."Tell us about your role and journey into technology. What made you start Tunity (formerly AudioStreamTV)? I was working as a consultant — spending a lot of time in airport lounges and hotels and saw the inferior viewership experience as well as the low engagement with screens in prime locations. Looking at some research, I saw the market was very big (the…

TechBytes with Alexandre Schont, VP Strategic Partnerships, TabMo

Alexandre Schont VP Strategic Partnerships, TabMo More than 80% of the mobile ads that TabMo receives on its DSP come from mobile applications, rather than (mobile) browsers. In this context, we spoke to Alexandre Schont, VP Strategic Partnerships, TabMo, to understand precision advertising in mobile and the technologies that come together in delivering these campaigns. Tell us about your role at TabMo and the team/technology you handle. TabMo is a mobile-first demand-side platform (DSP) that is available as a…

Panopto Delivers Best-In-Class Live Video Analytics Powered by Hive Streaming

Panopto, a leading enterprise video platform provider, and Hive Streaming, a leader in enterprise video distribution, announced a strategic distribution agreement. Through the agreement, Panopto customers will have access to Hive Insights, a video analytics dashboard that provides network, application and video production teams with actionable reports on live event performance, quality of experience, and network load. Starting today, Hive Insights will be included with Panopto at no additional cost to Panopto customers.…

Bazaarvoice Hires Fritz Hesse as Chief Technology Officer

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software. “The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing…

Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company's success: Seismic posted year over year 97 percent gross retention to end the quarter. "The top trend we've seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies," said Doug Winter, Seismic CEO. "They have…

GetResponse Bolsters Digital Marketing Platform for SMBs, Enterprises

GetResponse Announces Significant Enhancements to Its All-In-One Marketing Platform for SMBs and Enterprises, Strategic Hires and Continued Global Expansion GetResponse announced significant enhancements to its all-in-one marketing platform for SMBs and enterprises, strategic hires, and continued global expansion that enables small business owners and digital marketers to successfully build and grow their businesses. Enhanced Digital Marketing Platform Boosts Performance for SMBs, Enterprises With more than two…

Hubb Secures $6.3 Million in Series B Funding

Five Elms Capital Leads Latest Round for Enterprise Event Tech Startup Hubb, a developer of cutting-edge event management technology, announces that it has raised a $6.3 million Series B funding round. The round was led by Five Elms Capital and includes follow-on investment from Oregon Venture Fund and Elevate Capital. Hubb's event management solutions and powerful business intelligence tools bring innovation and data-driven decision making to the events industry. The company works with key clients such as Microsoft,…

Marketo Selects OneTrust for Global Privacy Program and Marketing Compliance

The Global Leader in Digital Marketing Automation Leverages OneTrust for PIA/DPIAs, Data Mapping and Cookie Consent OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy management and marketing compliance efforts. Marketo implemented OneTrust's Assessment Automation for privacy impact assessments and data protection impact assessments…

Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube

New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic Targeting for Companies Developing Brand Safety Measures Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to provide brands with another layer of safety against…

NP Dodge Becomes First Omaha Independent Brokerage to Utilize the Adwerx Enterprise Automated Listing Advertising Program

Property Advertisements Will Deploy as Soon as a Listing Goes Live NP Dodge, the longest running, family-owned real estate company in the United States has adopted the Adwerx Enterprise Automated Listing Advertising Program. Adwerx, the leader in digital advertising for real estate and other verticals, developed the Enterprise platform to generate and deploy property advertisements automatically. Adwerx Enterprise uses listing data from the NP Dodge feed of properties to instantly create attractive ads that contain a…

Publish Video on Facebook Easily with Zype

Video-Centric Organizations Can Now Easily Share Video Content Natively on Facebook with No Configuration Required Zype, the leader in video content management and distribution infrastructure, now helps customers quickly and easily publish Video on Demand (VOD) content directly to Facebook without complex media, storage and metadata management. Customers can reach wider audiences distributing video through social media and this new integration ensures VOD content is optimized by Zype to meet Facebook's publishing…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…