TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

Interview with Mingqiang Lee, Founder and CEO, Tuputech

"For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to found an AI image recognition company? For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos. So the demand for image recognition, image analysis, and image understanding are growing much stronger than ever…

Tech Bytes with Ali Kirby – Director of Community Growth and Business Development, Collective Bias

Ali Kirby Director of Community Growth and Business Development, Collective Bias We recently covered how Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy in which we featured Collective Bias’ findings that the apt spot for reach and engagement is between 35k and 65k followers on Social Media. Collective Bias and their partner Curalate help their customers drive revenue through increased shopping with the help of influencer content. We caught up with Ali Kirby, Director of Community Growth…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

Brand Transparency for GDPR

With approximately nine months to go before the General Data Protection Regulation, or GDPR, takes effect on 25 May 2018, many brands have wrapped up the assessment phase of their readiness projects and are well into the internal process change phase. While that work is getting done, Privacy Officers are rightly thinking about the final pieces that need to be put in place, namely how to be transparent to their consumers about their data practices---what the company collects and how it uses that data---while also giving…

TechBytes with Katie Bullard, Chief Growth Officer, DiscoverOrg

Katie Bullard Chief Growth Officer, DiscoverOrg In 2017, better data drives marketing and sales ROI. However, when your B2B data decays at 70% year-on-year, how should CMOs justify investing in data management platforms (DMPs) and expect their CRMs to run accurately each quarter? Apart from data collection and management, it is equally important to cleanse data regularly. DiscoverOrg’s Marketo Connector puts your data cleansing and enrichment on auto-pilot , enabling Marketo users to build and leverage the world’s most…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

Interview with Tom Fishburne, Founder and CEO, Marketoonist

"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you to satirize the digital advertising industry? I started parodying all things marketing because I was working in marketing and wanted to process some of the challenges I was grappling with. Digital advertising became a natural target because there is such a tremendous learning curve. I…

Vorsprung Durch Dmexco

This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside, technology can’t do this – sometimes you need real people and real time to engage. It starts in London. In the queue to board the plane, there were a dozen digital business owners that you haven’t seen in ages. And that theme of camaraderie and “old mates are best” continued all the way to…

TechBytes with John Donlon, Senior Research Director, SiriusDecisions

John Donlon Senior Research Director, SiriusDecisions In the run up to Full Circle Insights’ Circulate 2017, we spoke to John Donlon, Senior Research Director, Sirius Decisions who is scheduled to speak on data-driven marketing, at the event. In this interview, John shares his insights on increasing sales maturity.MTS: What brings you to Circulate 2017? Could you share the key takeaways from the event? John Donlon: I’m giving a keynote on how marketing organizations can become more data-driven. We’ll review the…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

TechBytes with Patrick Renvoise, Chief NeuroMarketing Officer & Co-founder, SalesBrain

Patrick Renvoise Chief NeuroMarketing Officer & Co-founder, SalesBrain In the run up to Full Circle Insights' Circulate 2017, we spoke to Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, Salesbrain, who is scheduled to speak on Neuromarketing and Neuroselling: The New Sciences of Persuasion, at the event. In this interview, Patrick gives us an introduction to the nascent field of neuromarketing.MTS: Tell us about your role at SalesBrain and how you reached here?  Dr Christophe Morin co-founded…

MarTech Market Worth $34.3 Billion a Year; 50% Of Brands Don’t Have the Tools Yet!

Global leaders and innovators throng to Dmexco to understand the digital trends of 2017. Just ahead of the event, Moore Stephens has announced the launch of a research report into the US and UK MarTech industry. The research which covered 500 marketing agencies revealed that: Brands are spending 16% of their marketing budget on marketing technology The MarTech market could be worth more than $34 billion Brands expect MarTech budgets to rise by 10% in next year 50% of brands don’t have the tools they need New…

Going Headless in the Age of the Internet of Things

Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home. Meanwhile, General Electric, Samsung, and BMW are creating Internet of Things (IoT) devices for industry. Gartner forecasts that by 2020, there will be about 12.8 billion consumer-focused connected products in existence. For publishers and marketers, this means that there will be an…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…

Interview with Deborah Holstein, CMO, EverString

"B2B sales and marketing teams don’t “need” more data. Rather, we need actionable insights, integrated into our existing workflow." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a technology innovation company? I am the CMO at EverString. Our SaaS platform is purpose built for growth-oriented B2B organizations looking to accelerate sales velocity with AI. Our intuitive user interface lets everyone on the team, marketing managers, SDRs and AEs, level up their game…

Video Creation for Dummies

First, gather your assets. You need to gather the images and video clips you want to use in your video. With Wochit’s enormous asset library, this takes mere moments. Once you’re logged in, simply type a search term into the “Media Search” box. You’ll see the video and still assets all available for your use. If you don’t see what you need, try toggling to “Creative Media” to find even more stock footage. Whether you’re covering the news of the day or creating an evergreen piece, there are a huge amount of assets to…