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Live Data Is Now The Lifeblood For Telco Value Creation

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, the current value of the data economy will rise to more than $400 billion by 2025. The biggest beneficiaries of data currency trading are telecommunications companies, notes a new editorial perspective from the Chief Marketing Officer (CMO) Council. "Possessing a…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

SpotX Appoints First Ever Chief Scientist and Opens 27th Office

Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City Office SpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX's new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX's Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as…

Medallia Announces AI-Powered Innovations to Fuel Digital Transformation

The World's Leading Customer Experience Management Platform Delivers Breakthrough Innovations, Bringing Personalized, Transformative Experiences to Every Customer Medallia, Inc., the global leader in experience management, announced several new innovations to its Medallia Experience Cloud platform, including new offerings powered by Medallia's Experience Data Platform and Medallia Athena. During Experience, Medallia's premier global customer conference, Medallia also unveiled the launch of Medallia Xchange, an online…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Credorax Launches Smart 3D Secure Solution in Partnership With Netcetera

NextGen payments provider builds customer authentication solution with Netcetera technology, to help merchants adapt to new 3D Secure 2.0 regulation and enhance customer checkout success rates Credorax, the NextGen merchant acquiring bank providing cross-border processing for ecommerce and omni-channel payments, announced its launch of its Smart 3D Secure solution in partnership with digital payment expert and leading software company Netcetera. This Smart 3D Secure solution was built in-house by Credorax on top of…

Callsign Chooses Nexmo, the Vonage API Platform, to Deliver More Secure Communications for Banking Customers

Partnership Puts Innovative Digital Identity Technology at the Heart of Trusted Communications to Help Protect Customers from Fraud Callsign, a London-based company at the forefront of the identity revolution, and Vonage, a global business cloud communications leader, announced a partnership to deliver enhanced private communications for digital life providers. With APIs via Nexmo, the Vonage API Platform, Callsign’s real-time, artificial intelligence-driven identity and authentication solutions allow these technology…

Guidepost Solutions Bolsters Data Management and Governance Capabilities, Welcomes Two Senior Managing Directors

Liam A. Ferguson and Courtney H. Fletcher Bring Decades of Technology Experience Guidepost Solutions, a global leader in compliance, investigations, monitoring, and security consulting, announced that Liam A. Ferguson and Courtney H. Fletcher have joined as senior managing directors. Ferguson will be based in the firm’s Los Angeles office, while Fletcher will work out of Washington D.C. Both join Guidepost Solutions from The Claro Group, a financial and management consulting firm. “Liam and Courtney have worked at the…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

Hazelcast Appoints New Chief Marketing Officer Steve Wooledge Strengthens the Executive Team to Bolster Global Go-To-Market Strategy

Hazelcast, the leading in-memory computing platform, announced that Steve Wooledge has joined as chief marketing officer (CMO). Reporting directly to Hazelcast CEO Kelly Herrell, Wooledge is responsible for leading a world-class marketing organization that will accelerate and extend Hazelcast’s global brand. As the digital economy forces organizations to compete on timeliness, organizations need to enhance the performance of business-critical applications with in-memory computing, and Wooledge will play a critical role in…

AI-Powered Interior Design Tool Planner 5D Hits 40 Million Users

Planner 5D, the popular 3D home design tool that enables anyone to easily create floor plans and interior designs with AI, VR and AR, has announced it has  reached 40 million users, more than any comparable offering. These users have designed over80 million projects without requiring any special design or software skills. Planner 5D has also continued to rapidly evolve its AI R&D department, which was officially launched in 2016, to take features like furniture auto-arrangement, electricity planning, and the ability to…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Survey: 96% of Enterprises Encounter Training Data Quality and Labeling Challenges in Machine Learning Projects

Research Finds Artificial Intelligence Is Still Emerging, Driving Training Data Issues for AI and Machine Learning Initiatives IDC predicts worldwide spending on artificial intelligence (AI)  systems will reach $35.8 billion in 2019, and 84% of enterprises believe investing in AI will lead to greater competitive advantages (Statista). However, nearly eight out of 10 enterprise organizations currently engaged in AI and machine learning (ML) report that projects have stalled, and 96% of these companies have run into…

Verint Honors 7 Award-Winning Customers Achieving Remarkable Results in Customer Engagement

Verint Systems Inc., The Customer Engagement Company, announced the winners of its Engage Global Customer and Partner Awards recognizing organizations that have deployed Verint solutions to simplify, modernize, and automate customer and employee engagement, as well as improve customer experience (CX) and drive efficiency. The winners were named during an awards gala at the Verint Engage 2019 Global Customer Conference, in Orlando, Fla “This year at Engage, we are proud to announce these global customer and partner award…

MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability

DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement in the areas of impressions, property-level ad verification functions, sophisticated invalid traffic (SIVT) detection and filtration, and viewability measurement. Accreditation by the MRC covers metrics within DV’s existing suite of impression quality solutions, including the DV…

Spectrum Equity Announces Sale of Ethoca to Mastercard

Ethoca's Product Suite Adds to Mastercard's Commitment to Reduce Digital Commerce Fraud Spectrum Equity, a leading growth equity firm, is pleased to announce that the previously announced acquisition of Ethoca by Mastercard has closed. Ethoca is the leading, global provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase card acceptance, stop fraud, recover lost revenue and eliminate chargebacks from both fraud and customer disputes. Ethoca's suite of…

GigaSpaces Partners With Informatica to Deliver an Intelligent Digital Integration Hub Across Cloud and On-Premise

Together Driving Real-Time Advanced Analytics and Machine Learning for Data Driven Enterprises GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics platform announced that it has partnered with Informatica, the enterprise cloud data management leader, to deliver an Intelligent Digital Integration Hub across cloud, on-premise and hybrid environments. The solution unifies Informatica's Hybrid Integration Platform including: Integration Hub and Cloud iPaaS, together with GigaSpaces…

Xignite CEO to Give Keynote on Migrating Market Data to the Cloud at The North American Financial Information Summit – NAFIS 2019

Xignite, Inc., the leading provider of market data cloud solutions for financial services has been selected to present a keynote case study at The North American Financial Information Summit - NAFIS 2019, a technology-focused conference for senior data, compliance and technology executives. Stephane Dubois, CEO and Founder of Xignite, will discuss the benefits for large financial institutions in migrating their real-time market data to the cloud. He also will review the pros and cons of several…

ON24 Empowers Marketers with a 360-degree View of Customer Engagement

With 53% of marketers reporting that it's extremely important to have access to engagement insights from webinars, there's never been a more vital time to collect key information from prospects and customers and turn these insights into action. That's why ON24, a technology leader helping companies create live, always-on and personalized digital experiences, today announced it is working with SAP to empower marketers with vital data to engage thoughtfully and authentically at every stage of the buying process. The ON24…

Kneron Debuts Edge AI Chip, Bringing AI to Devices Everywhere

Amidst the fierce competition in the world of artificial intelligence dominated by global tech companies, an AI startup in Taiwan has emerged as the pioneer in the field of edge AI. Kneron was founded by a young Taiwan native Albert Liu, and received funding from renowned investors including Himax, Qualcomm, CDIB, Alibaba Entrepreneurs Fund and Horizons Ventures, the private technology investment arm of Mr Li Ka-Shing. Today, Kneron is unveiling its ground-breaking 3D artificial intelligence solution and edge AI chip.…