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Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories. The program further establishes some of the US and Canada’s top digital marketing agencies as leaders in…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

ShowClix Partners with ToneDen to Optimize Social Media Marketing for Event Promoters

Partnership Offers Access to a Powerful Platform to More Effectively Promote Ticket Sales While Optimizing Marketing Budgets ShowClix, Patron Technology’s industry-leading event ticketing and technology product, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

IBM Watson Assistant Continues to Drive Global Business Transformation

IBM's AI Enterprise Assistant Is Helping Brands Across 20 Industries Around the World Reimagine Customer Relationships IBM Think -- As the use of intelligent virtual assistants continues to grow, IBM announced further worldwide adoption of IBM Watson Assistant, an industry leading AI solution that is designed to help companies save millions in operational costs and global enterprises engage with their customers and employees. Watson Assistant helps companies manage the large and often wide range of customer and…

Three Advertising Takeaways From 2018

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world? While the industry saw many changes take place, there were some that I found to be especially noteworthy. It’ll be important for advertisers to pay attention to them as they continue to shape the industry in 2019 and beyond. Here’s a closer look at those three areas: Brand Safety Concerns Reached a New Peak From YouTube to Facebook, advertisers have become…

The Rise of the Reputation Management Industry – How the Digital Era Has Changed the Way People Perceive One Another

It Is Undeniable That the Digital Revolution Has Transformed the Way People Experience the World The rise of technology has given us the convenience of making purchases, applying for jobs, and even finding our soulmates online. But the Information Age has also spurred a shift in how individuals perceive one another in both personal affairs and business. Before the internet, we formed impressions of individuals or companies solely based on our face-to-face interactions with them. But, in the age of peer reviews and social…

Consumers and Investors Still Flocking to Social Media Companies Despite Privacy Concerns

Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the companies "will continue to find ways to monetize." The January 2019 report continues: "Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking websites; from Facebook and Twitter to LinkedIn and dozens more, people use these networks maintain…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

Conga Announces GearsCRM is Now Certified on the Full Suite of Conga Products

GearsCRM Will Now Offer Consulting Services to Conga Customers, Incorporating Conga Composer, Actiongrid and Conga Contracts into Industry Leading Salesforce Solutions Conga, an application provider for companies looking to automate and enhance their business productivity through end-to-end Digital Document Transformation, announced that GearsCRM, a Gold Salesforce Partner and a leading provider of Salesforce consulting and services, has attained certifications for Conga Composer, ActionGrid and Contracts for Salesforce.…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Experience Management Leader Medallia Appoints Estelle Villard as Vice President & Country Manager of France

Experience Management Expert Appointed to Accelerate Growth in France Medallia, Inc., the global Experience Management leader announced Estelle Villard as the new Vice President and Country Manager of Medallia's operations in France. Global demand for improved experience is unanimous across the board and France has a long history of innovation and high-quality experience. A recent study from Medallia around customer demands found that 64 percent of customers said they have avoided a brand due to just one bad…

TransPerfect Acquires Video Content Specialist Propulse Video

Customer Demand for Global Content Creation Prompts Translation Industry Leader to Move Upstream in Media Supply Chain TransPerfect, the world’s largest provider of language and technology solutions for global business, announced an expansion of the company’s video and content solutions capabilities with the acquisition of Propulse Video, a Barcelona-based video production company. Financial terms of the agreement were not disclosed. Propulse Video was founded in 2016 by entrepreneurs Erwan Drouet and Charles…

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…

Fairview Health Services Deploys Salesforce to Support Customer Engagement Transformation Efforts

Salesforce Health Cloud, Marketing Cloud, Heroku and Mulesoft Will Provide Fairview with a Single Platform for Customer Engagement and a 360-Degree View of Each Customer Salesforce, the global leader in CRM, announced at the annual HIMSS Conference in Orlando that Fairview Health Services—one of the largest nonprofit health systems in Minnesota—selected Salesforce as its platform for customer engagement. With Salesforce, Fairview will get a 360-degree view of each customer and the tools to better understand and manage…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

Zoovu Nabs $14 Million Series B for Expansion of AI Digital Sales Assistants

Zoovu to Leverage Funding to Accelerate Traction and Growth in Becoming the Foundational Provider of AI Digital Assistants Zoovu, a leading artificial intelligence (AI) digital sales assistant platform, announced that it has closed its Series B funding led by Target Global and Beringea, the latter of which previously led the Series A round. The company will use the funds to drive further growth and expand into APAC, as well as increase investment in AI and behavioral analytics to drive human-level experiences across…