The New Tracking Service by Commerce Signals Ensures Consistent Management of Consumer Privacy and Data Use Across the Marketing Data Supply Chain Recent events regarding uses of consumer data clearly demonstrate the need for transparency to anchor consumer trust, brand identity, and data partnerships. Over the last six years, Commerce Signals has built both its platform and business around creating trust and transparency in data. By expanding on existing services to leading financial institutions and retailers, Commerce…

New Capabilities for Informatica Enterprise Data Catalog Simplify Democratization of Data and Accelerate Self-Service Analytics Informatica, the enterprise cloud data management leader, announced the launch of its reimagined Enterprise Data Catalog with intelligent APIs and deeply enhanced AI algorithms, powered by the CLAIRE engine, for self-service data discovery by any line-of-business user. With new, intelligent APIs, users can have one-click access to the rich content of Enterprise Data Catalog from within their own…

Couchbase Mobile Enables Enterprises to Extend Business-Critical Applications to the Edge Quickly, Easily, and Securely to Deliver Exceptional Experiences Across All Mobile Touchpoints Couchbase, the world’s first Engagement Database, announced the latest advancement in mobile data management with Couchbase Mobile 2.0. The latest release offers enterprise developers SQL queries, Full-Text Search, synchronization, and end-to-end security among other features to easily mobilize business applications to create exceptional…

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

Lenati's Strategy and Customer Insights Experience Pairs with ProKarma's Expertise in Technology and Digital Engineering ProKarma, a global IT solutions company, announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy. The integration will further strengthen ProKarma’s position as a market leader in digital transformation, emerging technologies, and platforms. Lenati’s expertise spans the overall customer and digital experience, from customer insights and analytics,…

West and Nasdaq Have Agreed to an Exclusive Multi-Year Partnership West Corporation, a global leader in technology-enabled services, announced that it has completed the acquisition of the public relations and digital media businesses from Nasdaq for approximately $335 million. “This landmark acquisition further expands West’s position as the leading technology enablement company connecting people and businesses around the world,” said John Shlonsky, CEO of West Corporation. “When I accepted the position to lead…

Adaptive Insights Crosses $100 Million During a Year of Growth and Acclaim, Adds More Than 500 Net New Customers, Expands Leadership Team Adaptive Insights, powering a new generation of business planning, hit revenue, customer, and product milestones in its fiscal 2018 year ending January 31. The company passed the $100 million revenue threshold and added more than 500 net new customers as organizations of all sizes embrace a new generation of business planning with Adaptive Insights' Business Planning Cloud. Among the…

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

Tag Extension Allows Invoca Customers to Use Adobe's Tag Manager to Easily Deploy and Manage Invoca Tags Across Their Websites Invoca, the call intelligence company, recently announced that its extension for Adobe Cloud Platform Launch, Adobe's next-generation tag management system, has been added to the Adobe Exchange marketplace, deepening Invoca's integration with Adobe Experience Cloud. Invoca, a premier partner in the Adobe Exchange partner program, developed the extension to allow its customers who also use…

EVP of Global Sales Erica Ruliffson Schultz Promoted to Chief Revenue Officer; SVP of Global Technical Sales, Services and Support Roger Scott Promoted to EVP, Chief Customer Officer New Relic Inc., provider of real-time insights for software-driven businesses, announced the promotion of two executives designed to drive the continued growth and success of the company’s customers around the world. EVP of Global Sales, Erica Ruliffson Schultz, has been promoted to Chief Revenue Officer. Reporting into New Relic CEO and…

New Technology-Powered Assessments Provide Independent Validation of GDPR Compliance TrustArc, the leading data privacy management company, announced the launch of TrustArc GDPR Validation, the latest addition to the TrustArc suite of technology-powered privacy solutions which are used by 1,000 companies worldwide to manage privacy compliance. Under the TrustArc GDPR Validation program, upon successful completion of all GDPR remediation items, companies will be presented with a validation report and findings letter…

Nielsen CGA Is Able to Help Clients Better Understand the Dynamics of Their Brand's Sales Throughout the Day Nielsen and CGA Strategy Ltd., through their Nielsen CGA joint venture, announced the launch of Check-Level Insights Pool (CLIP) data. This first-to-market offering will provide transaction-level insights around sales performance in both chain and independent bars and restaurants across the U.S. beverage alcohol market. Building onto Nielsen's on-premise and off-premise measurement services, Nielsen CGA's CLIP…

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

Reduce Your Brand Team's Busy-Work by 50%, and Free Them up to Be More Productive BrandWizard, the global leader in digital brand management, announces a release that reduces the time Brand Teams at large multinational companies spend on administrative work, enabling them to be more productive. AEM Assets integration enables more seamless integration between Brand and Marketing organizations. The AI-powered chatbot frees-up many hours spent answering basic brand and brand management questions. Finally, multilingual search…

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Read…

Visitor Profiles Can Now Be Segmented Based on On-Site Interests as Well as Organic Search Terms That Bring Them to Your Website CloudEngage, the most intuitive web personalization suite on the market, proudly introduces their new advanced audience segmentation engine. The platform now offers two innovative approaches to help marketers provide enhanced context and relevance to web visitors. The first approach offered by this new capability empowers marketers to manually create segments based on easily configurable…

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend to think of them as transactions. We prioritize pushing them through the sales funnel, rather than building a strong rapport. This breeds a culture of taking over giving. From the…

Awards Celebrate 31 Years of Honoring Innovators and Innovation  The Avaya Happiness Index on Blockchain, which securely collects and automatically analyzes customer interaction data from multiple sources across all channels in real time, was voted a Gold Winner for innovation at the April 11th event at The Capitale in New York City. Ahmed Helmy, Director, Advanced Solution Architect International Market (EMEA-APAC), Avaya, joined hundreds of senior executives from some of the world's most recognized companies to…

Astound Provides AI-Based Decision Engine That Drives Enterprise Service Management Forward Astound, an enterprise software company applying machine learning and natural language processing to automate service and support, today announced its certified integration for the Now Platform®. The new Astound integration allows customers using ServiceNow® to interact conversationally with any app on the platform using natural language and automate the process of resolving routine service requests. Astound's decision engine …