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Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in…

MarTech Interview with Jeb Ory, CEO, Phone2Action

"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted." Tell us about your role and journey into advocacy. I am the CEO and Co-Founder of Phone2Action. We created Phone2Action to empower people to engage on issues they cared about. Over the years, we have powered more than 40,000 campaigns, 11M people have engaged with our software, sending more than 37 million messages to lawmakers. I spend my time meeting with customers, prospective…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

AppsFlyer Appoints Brian Quinn as New US President & GM

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in the United States AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new US President & General Manager. Quinn has been brought in to help drive the company's continued hyper-growth and expansion throughout the US and North America. Quinn, a former director and executive with AT&T, Kenshoo, and Experian, is…

London-Headquartered Ogury Reaches the $100 Million Revenue Milestone

Ogury Has Also Raised $21 Million in a Series C from Existing Investors Ogury, a technology company specialised in mobile journey marketing, announces that it reached the $100 million revenue milestone in 2018. Ogury also announces that it has raised $21 million in a Series C funding round from existing investors. This Series C, as well as the major revenue milestone, further proves Ogury’s commitment to expand globally as a major technology leader specialising in mobile journey marketing. Ogury, which was only founded…

Marin Software Research Reveals Search, Instagram Stories, and Product-Focused Ads Dominate in Q4

Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q4 2018 Digital Advertising Benchmark Report. Marin Software's research confirms that search spend grew 10% globally year-over-year, advertisers spent larger portions of their budgets on Instagram Stories, and advertisers continued to invest in lower-funnel product-focused ads to take…

bpm’online Academy Introduces All-New Training Formats to Shrink Learning Curve and Accelerate User Adoption

bpm’online, a global business software company leading in the space of business process automation and CRM, announces completely revamped training programs, covering functionality, configuration and development of bpm’online products. bpm’online is always focused on the continuous improvement of bpm’online academy, its materials and educational programs. Implementing best practices of e-learning, bpm’online academy offers a completely new training format – free modular video courses. In addition, guided learning and…

iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

O'Reilly Bolsters iProspect's Offerings in Marketing Technology, Measurement, Data Management and More iProspect, a leading global digital performance agency, announced the appointment of Doug O'Reilly as SVP, Head of Data and Insights, a newly-created role to bolster the agency's data and insights capabilities. Effective immediately, Doug will report directly to Mike Gullaksen, President, iProspect US. "Clients today are still trying to make sense of their data, technology platforms and their own internal…

Prediction Series 2019: Interview with Nicholas Wootten, SVP of Marketing, Billups

Tell us more about your role at Billups and what the company is doing to transform the out-of-home experience through technology. I recently joined Billups as SVP of Marketing & Innovation. The out-of-home (OOH) industry is going through its largest transformation in technology and user adoption, so I was very excited to lead product adoption and growth for the largest, independent OOH technology and managed services company in the US The Billups Outdoor Advertising Platform (DSP) helps clients execute smarter OOH…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

Five Trends That Will Shape the Influencer Marketing Industry in 2019

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

Super Bowl 2019: Interview with Scott Ings, VP of Product, Apptimize

Tell us about your role at Apptimize and the team/technology you handle. I joined Apptimize as VP of Product this past June. In my role, I work with the product team to understand what our customers want out of our platform, help them find new ways to leverage the data at their fingertips, and then work with developers to build and ship new features. What is the overall state of Mobile Marketing in the tech industry? Mobile Marketing tends to be a blanket term that includes everything from advertising on Facebook and…

Survey Reveals One Million New People Online Daily; Social Media Fuels Growth Despite Industry Challenges of 2018

Digital 2019 Report from Hootsuite and We Are Social Finds Social Media Use Jumped Nearly 9% Year-Over-Year with Upwards of 3.5 Billion People Now Active on Social Media Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the…

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

Dell Boomi Joins Google Cloud Partner Program

Extends Big Data, Analytic and Rapid Application Integration Capabilities to Bring New Value to GCP Customers Dell Boomi (Boomi) announced the company has joined the Google Cloud Partner Program. The partnership further identifies and meets the needs of mutual Boomi and GCP customers via expanded collaboration with Google Cloud's Storage and Pub/Sub services and added capabilities with BigQuery. Customers can now access these Google Cloud solutions with little coding and faster time to value via Boomi's comprehensive,…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

POST Launches POST Video, Empowering Partners to Create Turnkey Video from Audio Content

The New System Enables Seamless Creation of Station-Branded Video Using Fully-Licensed Footage from Major Events Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform. Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed…

USU Presents Its Latest Customer Service Innovations at CCW 2019

USU‘s unymira business unit is one of the first worldwide to offer voice powered customer service via Amazon’s Alexa. A live demo will be presented at this year’s Call Center World (CCW) from February 19th to 21st in Berlin at unymira’s booth (Hall 3, F4/G3). Unymira offers the most comprehensive omnichannel customer support portfolio including intelligent chatbots, its active knowledge base Knowledge Center, its AI-powered service platform Knowledge Cloud as well as social media support and self-service solutions. A range…