Steve Bair Joins Kochava as Head of North America Sales

Former Facebook, Microsoft, and eBay Sales and Business Development Executive Will Grow Revenue and Presence for Kochava in North America Kochava Inc., the industry leader in mobile attribution and analytics, announced that veteran ad technology executive Steve Bair has joined the company as Head of North America Sales. Bair served the past five years at Facebook, most recently as Head of North America Mobile for Audience Network with responsibilities that included driving revenue growth. His career includes leading sales…

What Do Playables Mean to the Mobile Marketer?

Banner, interstitial, video and rewarded video are the norms of mobile advertising. So where is the future coming from? Back when I was a kid in the 1990s, my father was given a heavy, dusty PC from my uncle that would only play DOS games on a CGA monitor that displayed only 4 colors at a time. My mother enjoyed playing with the computer and had discovered a company that would sell different floppy disk games and software for just $1 per disc. She would pour over the catalog and choose a few games for me and my brother…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or persons in a company) may have the "intent" to buy. We spoke to Steven Shapiro, VP of Digital and Customer Journey at Informatica, to understand if they connect intent data with other insights and use it across departments.How does intent data work? “Intent data” is any information that suggests a person (or persons in a company) may have the "intent" to buy. In Bombora’s case, the data comes…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms."Tell us about your role and journey into technology. How did you arrive at STAQ? I knew of STAQ for about three to four years, and I came in as the CEO once the company had started growing beyond the early startup phase and solved a problem I’m passionate about. In the past, I had personally encountered the problem that STAQ solves — market fragmentation creates a multitude of data…

If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey

Sixty-Four Percent of Consumers Are Comfortable with Some Form of Data Collection for a More Relevant Ad Experience Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent are comfortable with brands collecting some form of data – from demographic to social media profile information –to deliver a more relevant, personalized ad…

TechBytes with Keith Sibson, SVP, Product and Marketing, PostUp

Keith Sibson SVP, Product & Marketing at PostUp With email, audiences will tolerate a surprisingly large amount of advertising disruption if they value the content. We spoke to Keith Sibson, SVP, Product & Marketing, PostUp, to understand the major challenges for email technology companies in delivering disruption-free experiences. Tell us about your role at PostUp and the team/technology you handle. I run Product and Marketing for PostUp. We are an email and audience development platform for the Publishing…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

Vertebrae Introduces a New Augmented Reality Shopping Experience for Retail

New Axis Platform Allows Any Retailer to Implement Interactive 3d and AR Experiences - No App Required - to Give Shoppers the Confidence They Need to Make the Right Purchase Vertebrae, a technology innovator in interactive 3D and AR solutions, announced the launch of Axis, a breakthrough augmented commerce platform for retail. With Axis, retailers can rapidly transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.…

Interview with Carlos Cruz, Chief Executive Officer, ClickTool

"Using AI for an analytics platform has the potential to identify 10x more valuable information than a regular user would on their own."Tell us about your role and journey into technology. What made you join ClickTool? After having a very successful online marketing project at a young age, I took a long hiatus and started to think about all the possibilities where I could go next. All my heroes were technology titans and it became obvious to some that technology is what I really wanted to do. Connecting it with my…

4C Grows EMEA Presence With New London Leadership

Expanded Team Will Support New Amazon Offering and Pinterest Ads Expansion to France 4C Insights, a data science and marketing technology company, announces the expansion of its EMEA team with several strategic new hires to support its newly broadened solutions and European operations. Oliver Hansard joins the London office as VP Sales, EMEA, along with Adam Hawkins, who joins as Sales Director, EMEA. Simon Hetherington Rea joins as Account Manager. As VP Sales EMEA, Oliver Hansard will lead 4C’s growing business and…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

Interview with Sara Larsen, Chief Marketing Officer, Brightcove

"The most successful marketers are those that are optimizing their video strategies to adapt to the multiple different ways that people consume content today and leveraging video insights for long-term success."Tell us about your role at Brightcove and the team you handle. I’m passionate about the power of video. My role at Brightcove is to bring this passion to life through our marketing and communications strategies, and share how video can move businesses in meaningful ways, whether that’s in broadcasting or…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

The Power of A Guarantee For Digital Ads

Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.  If you’ve ever bought a home goods product or watched Tommy Boy, you know the influential role a guarantee can play in informing purchasing decisions. “100 Percent Satisfaction Guaranteed” stickers are commonplace for good reason. People like to know they’re getting what they pay for. Read More: Rubicon Project Now Offers Programmatic Guaranteed Buying…

SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust

Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, released data exploring the relationship between consumers and trust: how perceptions of trust influence purchase decisions, the role Artificial Intelligence plays in these perceptions, and how human relationships can ultimately make or break brands. SurveyMonkey CEO Zander Lurie unveiled the data in a keynote at Web Summit in Lisbon, Portugal. “Today’s technology platforms…

Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of video marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…

Fuel Travel and Blueshift Partner to Revolutionize Hotel Marketing by Creating Industry’s Most Advanced Marketing Automation Platform

An AI-Powered Platform Will Allow Hoteliers to Activate All Their Guest Data and Drive Guest Engagement with One-To-One Marketing Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premiere digital agency for the hotel industry since 1994, announced their strategic partnership to create the most advanced AI-powered platform for the travel industry. The partnership marries Fuel's 25 years of industry knowledge and experience with Blueshift's state-of-the-art, patented AI-powered…