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Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards

Machine Analysis Honored as a ‘New Product of the Year’ for Streamlining and Improving Sales Coaching Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions,  announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge Awards. Brainshark’s new, artificial intelligence (AI)-powered engine for improving sales coaching received gold – the highest-level honor – in the “New Product of the Year: Training” category. The Golden Bridge Awards honor the world’s best in…

Inpixon Appoints Retail Industry Veteran Adam Benson as CTO

Inpixon Expands Roster to Further Enable Its Customers' Digital Transformation Initiatives Leveraging Indoor Positioning Analytics Inpixon, a leading indoor positioning and data analytics company,  announced that Adam Benson is joining the company as Chief Technology Officer to lead Inpixon's engineering teams. Mr. Benson most recently led digital transformation initiatives at an Inpixon customer, one of the largest owners, operators and developers of retail and mixed-use properties in North America. Mr. Benson's…

Demandbase Launches New ABM Product Integration

Integration Enables Demandbase’s AI-Powered Account Insights in Salesforce Pardot and Sales Cloud  Demandbase, a leader in Account-Based Marketing (ABM), announced at Dreamforce an expanded collaboration with Salesforce Pardot to provide B2B marketers with an even more efficient, integrated ABM experience. The new product integration will allow B2B marketers to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud. Marketing and sales teams can use this data to get a…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…

V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12's CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

Singular Raises $30 Million Series B Funding Round to Help Growth Marketers Harness the Data Explosion

Funding Round Led by Norwest Venture Partners with Participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest Singular, the marketing intelligence platform that unifies marketing analytics for the world's best digital marketers, announced that it has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott Beechuk, partner at Norwest Venture…

Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and medium-sized businesses, announces the start of One, Ten, One Hundred, a unique project to gauge the impact budgets on creative ideas for video ads. To do this, Wistia commissioned Sandwich Video to come up with the creative concepts and produce three ads with a production budget of $1,000, $10,000 and $100,000 respectively. The three ads performance and the audience reaction, will then be…

CellPoint Mobile Expands Executive Team to Support Hospitality Sector Growth and Sales

New Role Will Support Hotels, Resorts and Entertainment Venues as They Look to Improve Their Guests' Experience and Drive Bottom Line Growth Through the Mobile Channel CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline, hospitality and travel sectors, welcomes Ray Pawley to its executive team as Vice President, Head of Hospitality Sales for the Americas.  Joining the company as it expands its product offerings to better serve the hospitality sector, Raymond…

Nimble Rated Small Business CRM Market Leader By Office 365 And G Suite Users, Says G2 Crowd

Users Rate Nimble Highly Based on Customer Satisfaction, Return-On-Investment, User Adoption and Ease of Implementation for Sixth Consecutive Year Nimble, the simple smart CRM for Office 365 and G Suite, announced it has been named a CRM Market Leader for small business teams, according to G2 Crowd (the world’s leading business software reviews platform). Rankings are based on verified user reviews and market presence. Nimble ROCKS! It's been named #CRM Market Leader for small business teams for the 6th time,…

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over a course of the last eighteen months, the location data technology has evolved significantly. Marketers have a keen eye on how the world uses location data to amplify Mobile Marketing reach and real-time analytics. We spoke to Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan to understand how Location Data could be used to improve the customer journeys.Tell us about your roles at…

Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2018 Magic Quadrant for CRM Lead Management. Salesforce was placed for its completeness of vision and ability to execute. Salesforce Pardot enables marketing and sales teams to align better than ever with innovative lead management capabilities including AI-powered lead scoring, lead nurturing and lead routing—delivering a smarter and more personalized customer experience. Also Read: Animoto Selects…

Quantum Metric Raises $25 Million in Funding to Further Disrupt Real-Time Digital Intelligence Analytics Market

Insight Venture Partners Leads Investment to Fuel Expansion and Product Innovation to Help Businesses Deliver Exceptional Online Experiences Quantum Metric, a leading provider of real-time intelligent digital experience analytics, announced a $25 million Series A round of funding led by Insight Venture Partners, a leading venture capital and private equity firm focused on high-growth technology and software companies. The investment will help Quantum Metric accelerate its growth trajectory as the company projects 400…

Engagio Announces ABM Automation to Help B2B Marketers Scale Account-Based Programs

The Industry’s First Solution to Automate ABM Actions at the Account Level as Well as the Lead Level, Combining the Best ABM Insights with Real-Time Action Engagio, a leading provider of account-based software and solutions, announced new Account Based Marketing Automation capabilities that help B2B marketers scale their ABM programs by enabling them to automate multi-channel actions in response to account engagement or inactivity. Unlike traditional marketing automation, the new capabilities let B2B marketers determine…

Resolving the Ecommerce Identity Crisis

By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. Even after a single purchase, ecommerce platforms know a lot about an individual, from where they live to what kinds of products they prefer to what brands they prefer and general inferences on the socioeconomics of households and individuals. This knowledge enables a great deal of effective loyalty and retention marketing, particularly via email and direct mail. But as it relates to a person’s…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

Facing Extinction, the Power of Influence Offers Local Media a Lifeline

Global Survey Breaks Down How Consolidation, Digitization and Changing Consumer Habits Are Blurring Definitions Across Media Lines Ogilvy announced the findings of the second half of the 2018 Global Media Influence survey.  The survey found that nearly 60% of respondents worldwide believe that local media must adapt to the changing environment or face extinction.  Similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors. Consumers have…

Sisense Announces Closing of $80 Million Investment, Continues Hyper Growth to Help Businesses Instantly Mashup Data

Investment to Accelerate Aggressive Hiring, Global Growth and Adoption of Sisense's Single-Stack Analytics Platform, Which Simplifies Complex Data and Empowers Everyone Sisense, disrupting the business intelligence (BI) market by simplifying business analytics for complex data, announced the closing of an $80 million investment, bringing the total amount invested to approximately $200 million. The latest round was led by New-York based Insight Venture Partners, a global venture capital and private equity firm. Insight…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…