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Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

Acquisition Offers Retailers and Brands an End-To-End, AI Powered, Ecommerce Platform with Unprecedented Insight into Consumer Behavior for Stronger ROI and Online Sales Inuvo, Inc., a provider of artificial intelligence (AI) technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo…

Chattribution: How Live Chat Data Drives Conversions

As it has matured, live chat has become a proven digital engagement tool helping organizations drive sales and conversions and deliver top-of-the-line customer service. But what if organizations could connect their live chat service to revenue? Chat attribution – or “chattribution” – provides this ability, enabling organizations to understand precisely how live chat is contributing to their top line. Today’s mature live chat empowers marketers to create powerful proactive campaigns while chattribution shows what works.…

Accenture Interactive to Bolster Creative Capabilities by Acquiring Kolle Rebbe

Acquisition of One of Germany’s Leading Creative Agencies Will Help Accenture Interactive Create End- To-End Brand Experiences for Clients Accenture has entered into an agreement to acquire Kolle Rebbe, one of Germany’s leading creative agencies, known for its digital-first approach. The Hamburg-based agency will become part of Accenture Interactive and strengthen its ability to create and deliver integrated brand experiences for clients in Germany and across other geographies. The acquisition is subject to regulatory…

Isobar Strengthens EMEA Team with Chief Experience Officer and Chief Design Officer Roles

Global digital agency, Isobar has elevated Simon Gill to Chief Experience Officer (CXO), EMEA and Daniël Sytsma to Chief Design Officer (CDO), EMEA with immediate effect. They will be critical in driving Isobar’s creative and design reputation in EMEA and in supporting Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. Gill will be based in London, in Isobar’s global headquarters and will report into Isobar Global CEO, Jean Lin, and Sytsma will be based in Isobar’s…

Grey Group Agrees to Acquire Majority Stake in Autumn Worldwide

Grey Group, a WPP company, has agreed to acquire a majority stake in Autumn Worldwide, a leading independent social media and digital marketing agency, based in India. Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company. CEO Shetty soon saw the opportunity and proceeded to expand Autumn into a 360° social media and digital agency which provides a multitude of services, including digital & social media campaigns, influencer & blogger marketing,…

vTime Hires Veteran Gartner Analyst Brian Blau to Lead International Expansion

vTime, a global leader in virtual communication and immersive multi-user experiences, announces an expansion into North America with the hire of notable industry expert Brian Blau, who joins as senior vice president. Located in San Francisco, vTime's newly formed US office will be led by Blau, formerly research vice president at Gartner. Blau joins the executive team to develop strategic partnerships and expansion opportunities, as well as manage and build out the US-based team. Also Read: Global Companies…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

TechBytes with Indus Khaitan, Chief of Growth, Chargebee

Indus Khaitan Chief of Growth, Chargebee As the overall noise increases and our attention reduces, customer acquisition no longer consists of old-school techniques nor it is a choice of inbound or outbound. We spoke to Indus Khaitan, Chief of Growth, Chargebee, to understand which technologies and strategies are best suited to expand a customer base and revenue.Tell us about your role at Chargebee and the team/technology you handle. I run growth marketing at Chargebee. The growth team sits at the intersection of…

iQIYI CTO Liu Wenfeng: AI is the Key to Maximizing IP Value

Liu Wenfeng, Chief Technology Officer at iQIYI Inc., an innovative market-leading online entertainment service in China, made a keynote speech about the company's innovation in AI at the APOStech 2018 event in Phuket, Thailand. Mr. Liu described the revolutionary potential of AI in maximizing IP value and improving user experience in the entertainment industry. iQIYI uses AI in all areas of its business, including intelligent content creation, production, automatic video tagging, distribution, playback, monetization and…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

5 Reasons to Join the Mobile E-Commerce Bandwagon

More than 5 billion people — two in every three living on the planet — are now connected on mobile devices, and it’s estimated that three-fourths of the global population will have a connection by 2020. As the ranks of mobile users continue to swell, the mobile device is assuming more importance than ever in e-commerce, where mobile accounts for a growing share of consumer spending. One in four e-commerce dollars is now spent on a mobile device, and 62 percent of smartphone users say that they’ve made a purchase using…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

CoreSite Launches Concept3D’s Virtual Tour Platform in Virginia Data Centers

CoreSite's Reston Data Center Campus Comes to Life Online with Immersive Virtual Tour for Sales, Marketing and Training Concept3D, a leader in creating immersive online experiences with 3D modeling, virtual reality (VR), interactive maps and virtual tour software, announced that CoreSite has launched the Concept3D platform with a virtual tour of CoreSite's state-of-the-art data center campus in Reston, Virginia. The Concept3D platform is an all-in-one software solution for data centers and other large facilities…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

Gartner Identifies the Top 10 Strategic Technology Trends for 2019

Analysts Explore Top Industry Trends at Gartner Symposium/ITxpo 2018, October 14-18 in Orlando Gartner, Inc. highlighted the top strategic technology trends that organizations need to explore in 2019. Analysts presented their findings during Gartner Symposium/ITxpo, which is taking place here through Thursday. Gartner Identifies the Top 10 Strategic Technology Trends for 2019 #GartnerSYM #AI #Blockchain #autonomous #IoT #analytics Gartner defines a strategic technology trend as one with substantial disruptive…

TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Senior Telecom Industry Leaders Join Tethr Board to Drive Next Wave of AI-Enabled Communications Innovation

Tethr, the leading AI-powered communication intelligence and listening platform for enterprise insight centers has announced the expansion of its board of directors and advisory board with the appointment of veteran telecommunications industry leaders Admiral William Owens as a director and Roy Chestnutt and Martha Bejar as strategic advisors. In addition, long time Tethr advisor and board director Steve Elfman has been appointed to role of non-executive chairman. The combination of these senior executives with Tethr’s…

AdGreetz Opens UK Office

Launches with Data-Driven, Personalised Video Campaigns for the Prince's Trust and Alzheimer's Society AdGreetz announced the opening of its UK office to further expand its footprint and bring its "smart", hyper-relevant, data-driven, video and display ads and messages to brands and agencies in Europe and the rest of the world. The office, comprised of six executives with experience in the advertising/personalisation technology space, has already sold and launched two innovative campaigns – one for The Prince's Trust…