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BookingBug Announces Partnerships with Industry-Leading Technology Providers Yext and Twilio

BookingBug, the leader in customer journey management, announced partnerships with industry-leading technology providers Yext and Twilio. Yext is a leading Digital Knowledge Management (DKM) platform designed to provide companies with the ability to control brand experiences across digital channels – including maps, search engines, voice, applications and other intelligent services that drive customer discovery and inform actionable decision making. Twilio, a cloud communications platform that has virtualized the world’s…

Can Transparency Really Stop Fyre Burning Influencer Marketing?

The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in digital advertising and it seems little has managed to move the needle as far as social media stars are concerned. This isn’t for want of trying. The Competition and Markets Authority (CMA) recently secured formal commitments from 16 celebrities, including Ellie Goulding, Rita Ora and Rosie Huntington-Whiteley, to ensure they clearly state if…

Ciena Introduces WaveLogic 5 to Fuel the Content Economy

Multiple Designs Include Programmable 800G and Footprint-Optimized Solutions to Tackle Network Scale, Cost and Efficiency Challenges from Edge to Core Ciena is extending its leadership in coherent optics with its latest WaveLogic technology that supports greater scale, programmability and intelligence from network edge to core. As cloud, IoT, video, 5G, Fiber Deep and edge computing continue to create unpredictability for network operators of all types, customer demand is increasing for coherent optical solutions…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

TechBytes with Andrew Park, VP, Customer Experience Strategy, InMoment

Tell us about your role at InMoment and the team/technology you handle. As InMoment's VP of CX Strategy, I’m responsible for designing, deploying, and consulting on CX programs for global Fortune 1000 companies. InMoment is a pioneer in experience intelligence, an advanced form of both Voice of Customer and Employee Experience technologies, which helps the world’s largest and most successful brands effectively manage what, where and when they engage in dynamic conversations. Our technology collects, integrates and…

SugarCRM Elite Partner Faye Business Systems Group Adds New Features to Industry-Leading Sugar Messaging Application

FayeBSG Sugar Messaging v1.2 Includes MMS, Automated Notifications, a Chat Dashlet, and More Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement, customize and integrate innovative and effective financial and business systems. As the SugarCRM Global Partner of the Year and a SugarCRM Elite Partner, FayeBSG is known for their SugarCRM integrations with Ytel, Sage 100, Quickbooks, Intacct, Constant Contact, Authorize.Net, Box, Jira, and more.…

Allison+Partners’ Study Uncovers the Divide Holding Back Influencer Marketing

Improving the Marketer and Influencer Relationship is a Must to Unleash Its Full Potential Allison+Partners’ latest study on influencer marketing suggests that despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing. The divide spans the spectrum from the length of an ideal engagement to the essential question of return on investment. The qualitative study also sheds new light on what each think will bridge that…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

PerimeterX Raises $43 Million In Series C Funding To Fuel Expansion into New Markets and Accelerate Product Development

The Round Will Allow PerimeterX to Expand Its Platform Beyond Bot Protection to Broader and Complementary Products Protecting from Other Cloud Security Threats, as Well as Expansion into New Verticals and New Markets PerimeterX has secured $43 million in Series C funding to expand its product portfolio beyond its PX Bot Defender offering to address the growing variety of information security risks facing enterprises on their web and mobile properties and their APIs. Scale Venture Partners led the round with participation…

Zeta Global Appoints Its First Chief Privacy Officer

Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, is proud to announce Ben Hayes as its first Chief Privacy Officer. A recognized expert in data privacy, compliance and security, and a pioneer in setting enterprise-level privacy guidelines for the transition to cloud-based systems, Hayes is the latest addition to Zeta's senior…

Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes

Now Care Providers Can Bring Together a Patient's Care History with Social Determinants of Health to Improve Wellness, Adherence and Outcomes Salesforce, the global leader in CRM, delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health…

TrustRadius Announces Top Rated Software in 12 Categories, Including Marketing Automation and Web Conferencing

Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry…

Number of Paid Memberships on Leading Chinese Online Video Platform to Reach 100 Million in 2019, Technology and Innovative Content to be…

Entgroup, a leading Chinese consulting firm, announced the release of a new corporate report, entitled Observations on the 2018 China Paid Video Market. According to the report, the number of paid members subscribing to China's online video platforms will surpass 300 million during 2019. This figure was 230 million members at the end of 2018, a number which has increased at a compound growth rate of 119 percent over the past three years, a much faster pace than compound growth in the overall number of Chinese internet users,…

Media.net Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting

Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Media.net Wants Publishers and Marketers to Rediscover the Power of Content Today at the Internet Advertising Bureau’s Annual Leadership Meeting (#IABALM), Media.net COO Namit Merchant introduced an important new feature of The Media.net Programmatic Platform that embraces IAB Content Taxonomy 2.0 and OpenRTB 3.0. This new feature helps publishers and marketers rediscover the power of content by making Media.net’s…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Red Box Announces Partnership With Global Relay, Expanding Its Financial Services Ecosystem and Compliance Offering

Red Box, the leading platform for voice, announces a partnership with Global Relay, leaders in information archiving and compliance. This partnership enables customers to use Global Relay's search, surveillance, and analytics tools to unlock the full value of voice, as well as meet compliance obligations. Reliable and secure voice capture and retrieval is crucial for financial services organisations endeavouring to comply with and prepare for regulation and partnering with Global Relay will support the adherence to…

Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in…

Akeneo Unveils AI-Powered Product Data Intelligence to Enhance Its Product Experience Management Suite

Launches Akeneo PIM 3.0 and New Franklin Product Library Akeneo, a leading provider of Product Information Management (PIM) solutions for corporate brands and retailers,  announced the launch of Akeneo PIM Version 3.0 and its new AI-based product library, Franklin, at the Akeneo PIM Summit, the global gathering of Akeneo customers and partners in Paris, France. The new Franklin solution brings machine learning-enabled product data intelligence capabilities to Akeneo's product experience management suite. It automates…

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that's part of WPP, has launched the second season of Media Dystopia, a series that imagines the potential fates of media based on the provocations that many industry players would prefer to ignore. Each episode provides an in-depth look at current and future shifts across culture, technology, and marketing. "The brands that don't run toward disruption are the ones that get…