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TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

4Cite Unveils How Shopping Elsewhere Technology Identifies and Re-Engages Customers

Accelerated Growth of 4Cite Data Network Means Personalized, Triggered Emails Have Huge Impact on B2C eCommerce Success, Revenues 4Cite, a leading consumer identification and data insights company, has announced that customers who are a part of the 4Cite Data Network™ are fostering brand loyalty and increasing client revenues by 20+ percent because of 4Cite’s proprietary Shopping Elsewhere™ email triggers that provide valuable insight that prompts real-time, personalized offers at the moment when potential customers are…

Brands Must Show Loyalty To Earn Loyalty, According To Alliance Data’s New Consumer Study

Gen Z and Millennials Play by Their Own Set of Rules, and Now Loyalty Does, Too NextGen consumers are leading the retail industry to a new view on loyalty, according to new research by Alliance Data's card services business, a provider of a market-leading private label, co-brand, and business credit card programs. The newly released study, "The Rules of NextGen Loyalty," reveals how Gen Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and experience loyalty…

Vigo Video Launches Updated Application

Vigo Video Makes it Easier Than Ever to Capture and Share Vivid Moments from Life The original short video community Vigo Video has updated the app to include an enhanced video shooting and editing experience, offering a more powerful platform for talent around the world to create, discover and be rewarded. Creators are turning their mobile screens into stages, exhibiting a world of comedy, beauty, animals and more in flashes of fun. Vigo Video empowers users to capture the most vivid moments in life by offering…

LanguageWire Acquires Frontlab

The Acquisition Of Frontlab Further Strengthens Languagewire's Position In The Global Localization Services Market LanguageWire has now acquired 100% of the shares in Frontlab ApS, thereby acquiring all assets in Frontlab. The acquisition highlights LanguageWire's goal, with CataCap behind it, to continually invest in technological solutions and to create the ultimate software platform for optimizing customers' workflows. The acquisition of Frontlab further strengthens LanguageWire's position in global localization…

Tencent Video Leads Chinese Online Video Industry with 62.59 Million Paid Subscriptions

Comprehensive and Premium Content Matrix Caters to Diversified Viewers' Demand Whilst Self-Commissioned Programs Drive Its Paid Subscription Growth Tencent Video announced its paid subscriptions has reached 62.59 million as of the end of February 2018, which further enhanced its leading position as the largest online video platform in China. This demonstrated the platform's rapid growth following its announcement of 43 million paid subscriptions by the end of September 2017, which made it the No.1 online video platform in…

Io-Tahoe Announces General Availability of Machine Learning-Driven Smart Data Discovery Platform

Adds New Data Catalog Feature to Enable Data Governance, Enhance Data Management and Achieve Compliance for Today's Data-Driven Enterprises Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery products that span a wide range of heterogeneous technology platforms, from traditional databases and data warehouses to data lakes and other modern repositories, announced the General Availability (GA) launch of the Io-Tahoe smart data discovery platform. Io-Tahoe made the announcement from the Gartner Data &…

Wunderman Appoints James Sanderson to Lead Onsite Agency Model Wunderman Inside

Wunderman Inside Has Been Launched Following Consultation with Clients Looking for More Flexible Agency Models Wunderman, the leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency operating model to provide its world-class digital services onsite for its clients. Wunderman Inside has been launched following extensive consultation with significant clients who are looking for more flexible agency models, particularly for their digital marketing. Wunderman Inside will provide the…

GDPR: Take a Long, Hard Look at Yourselves in 2018

Every so often something big comes along that throws a spanner in the business works. There might be mild panic and numerous meetings, but ultimately down the line, everything is usually fine - and if done properly, things can feel as though they’ve changed for the better. The General Data Protection Regulation (GDPR) is one of these spanners, clunking its way through every facet of the business. As the date for GDPR compliance, 25th May, draws ever closer,  organizations are frantically trying to get their house in…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

Newgen Positioned as a Leader in Cloud-Based Dynamic Case Management by Forrester Research

Forrester Wave Report: Newgen Software, Leader in BPM, ECM, and CCM Platforms.  Newgen Software Technologies Limited, a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it has been positioned as a 'Leader' in report, The Forrester Wave: Cloud-based Dynamic Case Management (DCM), Q1 2018, authored by Craig Le Clair et al. According to the report, "Newgen Software shows depth in solution accelerators and intelligent apps."…

MindTickle Appoints Sales Enablement Leader Patrick Lynch As VP

Patrick Lynch, an Industry Veteran, Will Lead Efforts to Help Customers Correlate Enablement Programs to Outcomes MindTickle, a company revolutionizing how businesses prepare and train their sales teams, announced the hiring of Patrick Lynch for the role of Vice President of Enablement Excellence and Innovation. Fitting perfectly into MindTickle’s vision, Lynch’s role is to advocate for the entire practice of sales enablement and to spearhead MindTickle’s effort to drive better outcomes for its customers through…

Vendavo Launches Intelligent CPQ

Vendavo's New Cloud Solution Brings Advanced Price Optimization Intelligence into Automated Configuration Price Quotation (CPQ) Workflow In response to growing product complexity, increasing market volatility and ever-stressed margins, Vendavo, a leading provider of commercial excellence solutions, announced the launch of Vendavo Intelligent CPQ Packaged Solution (VICPQ) to ensure sales provides the right offer, to the right customer, at the right price, at the right time. Also Read: Pricing Optimization Provider…

Yroo Unveils New Deal AI to Help Shoppers Find the Best-Value Products

Shopping Meta-Search Platform Yroo Applies Artificial Intelligence to Its AI Deal Catalog of over 150 Million Products Yroo, a leading and powerful meta-search shopping platform, announces the launch of a new feature called Deal AI™ that pushes notifications to shoppers when the prices of popular products drop to historically attractive levels. Deal AI sends customized daily notifications to our users showcasing the most attractive buying opportunities, the retailers offering them, and the true discount from typical…

Launch of New Intelligent Software will Give Fastbase Inc. a Huge Boost to its Upcoming IPO on the London Stock Exchange

Fastbase Introduces a New Software to Efficiently, Identify, Track, and Convert Lead into Sales SaaS trailblazer, Fastbase Inc, is launching an intelligent software that will identify website visitors in real-time and simultaneously engage with the visitor to help convert the lead into a sale. The product launch announcement comes conveniently just a few months before Fastbase, Inc., is to be listed on the London Stock Exchange as one of the fastest-growing SaaS companies, for big data and web analytics. Also…

Information.com Has Launched a New and Comprehensive Reviews Section

Information.com Has Launched a Comprehensive Reviews Section On Its Newly Designed Easy To Use Website. The internet has become one of the greatest and most used tools in the 21st century as it gives all of us access to unlimited information and services. Alongside the information that can be found online, the internet has also become a Mecca for shopping lovers that do not always have the time to go to the store. Unfortunately, the comfort of shopping online is sometimes shadowed by the risk of purchasing a faulty or…

DCMN Releases DC Analytics, TV Attribution Technology to Public

DC Analytics Helps Digital Brands to Track and Attribute TV Campaigns for Free Performance TV pioneer DCMN has released its attribution technology DC Analytics to the public, offering the tool free to use and making the company's expertise in ROI-driven TV campaigns available online. Combining the latest in attribution technology with DCMN's hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimize their TV campaigns with a focus on ROI. It works by correlating spot data…

Digital Experience Data Reveals Customer Experience Isn’t Just for the Holidays

After the holidays wind down and the resolutions start, retailers look back at the crucial time of year that falls between the cyber deals of Thanksgiving and the shopping sprees of December. The first few months of the year can see a dip in sales, but the winners in retail know to use this time to examine what can be improved over the next year to build a better user experience and increase sales without taking a hit outside the holiday months. Nowadays, with numerous Black Fridays under our belts, we're familiar with…