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Bateman Group Hires Adweek Technology Editor Christopher Heine and PR Industry Veteran Joe Franscella

Award-Winning Tech Agency Deepens Bench from Coast to Coast Bateman Group, an award-winning integrated public relations and content marketing agency, today announced two key additions to its senior management team, deepening the company's already substantial benches on both coasts. Christopher Heine, most recently the technology editor at Adweek, was appointed director of content and media strategy working from the agency's New York City office, effective today. In addition, Joe Franscella started on Sept. 5,…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…

Brainshark’s Chief Readiness Officer to Discuss Sales Coaching Best Practices at CEB Sales and Marketing Summit

Sales Enablement Leader to Also Give Attendees a Sneak-Peek Demo of Upcoming AI Innovations for Its Video Coaching Solution Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its Chief Readiness Officer, Jim Ninivaggi, will be a featured speaker at the CEB Sales and Marketing Summit, occurring Oct. 17-19, at The Cosmopolitan of Las Vegas. The event – designed to help companies better adapt to critical changes facing B2B sales teams today – will draw more than 1,200…

Get a Standing Ovation from your Ad Audiences

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies.  Brands can now focus on the audience they want to reach instead of blasting out ads and hoping they land on the right people.  Social platforms are making it easy, with multiple ways to create an audience for each ad.  But measuring audience effectiveness in terms of ROI is not always easy.  According to marketing statistics by the DMA, measuring ROI from social…

TechBytes with Atul Kumar, Chief Product Officer, Mintigo

Atul Kumar Chief Product Officer, Mintigo Modern businesses are increasingly relying on predictive analytics to become more proactive and forward-thinking to meet their goals. Instead of relying on hunches or assumptions, marketers now use the predictive intelligence models to identify the likelihood of future outcomes based on data science and historical data for optimizing marketing campaigns. We spoke to Atul Kumar, Chief Product Officer at Mintigo, to understand how predictive analytics models work.MTS: Tell us about…

Interview with Rob Käll, CEO and Co-Founder, Cien

"Some of the hypotheses will be right and some may be wrong. What you need to figure out at any given time is where your changes have the most impact." On Marketing Technology MTS: Tell us a little bit about Cien.ai. What inspired you to start a sales productivity platform? I am the CEO and co-founder of Cien Inc. We came up with the idea for Cien after scaling several previous startups. We would quickly grow sales teams from 1 to 100 reps and noticed that sales productivity would decline as you added more sales…

Pegasystems Unveils Industry-First Cloud Choice Guarantee to Move Away from Vendor Lock-In Culture

Open Deployment Model Delivers “As A Service” Ease While Ensuring Flexibility To Run On Any Cloud Pegasystems, the software company empowering customer engagement at the world’s leading enterprises, has announced the Pega Cloud Choice Guarantee program – extending Pega’s commitment to its clients to deliver enterprise-grade SaaS software, backed with the flexibility to run their Pega solutions on the cloud platform that works best for them with no vendor lock-in. The initiative provides Pega clients with “as a Service”…

Demandbase Unveils Next-Gen ABM Platform with Cutting-Edge AI Features

Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the only comprehensive, end-to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions in one fully integrated platform. Read Also: Demandbase Unveils…

Artesian Launches Marketing Chat Bot “Arti” for Enhanced Customer Experiences

Arti Symbolizes The Productive Application Of Ai For Improved Marketing Efficiency And Lead Generation With Enhanced Customer Experience Artesian Solutions, an AI-powered customer engagement specialist, has taken an innovative approach to digital marketing with the launch of its interactive digital assistant ‘Arti’. The website, accessible at artesian.ai, is part of a wider campaign looking at the impact of AI on client facing teams. Speaking about the launch, Artesian CEO, Andrew Yates said, “The over-arching theme…

Simply Measured Announces New Agency Partner Program and Updated Listening Solution for Faster Insights

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program. The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…

TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry believes that soon, advertisers will be able to bid for and place 3D objects into existing shows, or create and populate entire virtual environments using 3D products, to give consumers a highly targeted and unobtrusive ad experience. With the ability to easily swap virtual products in and out…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

Marketsmith Buys Back i.Predictus

Sole Female Ownership of Patented Marketing Tech Benefits All Clients Marketsmith Inc., the nation's fastest-growing, women-owned, data-driven integrated marketing agency, has repurchased all the remaining i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 100 percent. "For a woman-owned software company to buy the majority of its stock back from investors in under three years is virtually unheard of," notes MSI CEO Monica C. Smith. "Not only did we…

Digital Agency Lumentus Expands; Recruits New Director and Promotes Four

A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced. The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units. Lumentus, a full-service integrated digital communications agency that helps clients build…

Yext Announces Appointment of Tamar Yehoshua to its Board of Directors

 Yext,  the leader in Digital Knowledge Management, announced the appointment of Tamar Yehoshua, Google's Vice President of Product Management for Search, to its Board of Directors. The appointment was effective as of October 2, 2017. "We are thrilled to welcome Tamar to our board," said Howard Lerman, Yext Founder & CEO. "Tamar is an amazing product executive with unique experience in scaling search, structured knowledge, and AI products on the world's biggest consumer platforms.  I look forward to her…

Meet the App That Just Made Augmented Reality Accessible to Everyone

Social media is being taken to the skies – quite literally – with an augmented reality app called Skrite. Skrite asserts that it is now possible to unleash the imagination on the celestial canvas through the phone's lens by leaving virtual messages, pictures, selfies and doodles in the sky for friends and fellow Skyers to see in real-time. The app is the first of its kind in bringing user-generated augmented reality to a mobile device. Skrite's application focuses on the future of social and how folks engage with each…

SOCi Adds Instagram Publishing, Updated Analytics to Continue to Streamline Social Media for Multi Location Businesses

 SOCi, a leading SaaS enterprise solution for large-scale social media and reputation management, announced the release of new and improved features to the SOCi platform. The brands, franchises, agencies, and property management firms that leverage SOCi's technology platform to manage their local social media and reviews pages can now benefit from the following new functionalities: Instagram Publishing & the New SOCi Mobile App Adding to the suite of tools business can use to publish content across…

NetLine Corporation Releases New Predictive Lead Generation Form Technology

Reporting a Strong Increase in Content Request Rates, NetLine Continues the Advancement of the Largest B2B Content Syndication Lead Generation Network. Following their new predictive lead generation form update in September, NetLine Corporation is reporting a strong increase in content request rates across their B2B content syndication network. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of NetLine’s clients without…

Four Key Takeaways from AdWeek New York

NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry. From topical daytime panel discussions and evening networking events, to late-night parties where the more “direct” conversations took place, Advertising Week was a full-on celebration of the economic and social impact of the evolving industry. Topics such as the importance of diversity,…

Pain Relief: Delivering on the Promise of Premium

About a year or so ago, a study circulated that calculated consumers’ average attention span at eight seconds, a second shorter than that of a goldfish. In today’s “right now” economy where brands are vying for even a portion of these eight seconds, creating media experiences that excite people is more important than ever. For marketers to capture our attention we need to be, intrigued, excited and emotionally connected. The content creators that own the hearts and minds of audiences are best positioned to help brands and…