Is your brand ready for #GivingTuesday? Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. And with all the attention it generates, it’s a…
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"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will…
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This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation…
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"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what…
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"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about…
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It’s not a secret that divides can exist between departments within an organization. Oftentimes, the most common divide exists between the sales and marketing departments. While the two frequently work towards common goals, each tend to…
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"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a…
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As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a proprietary ‘Identity’ vision. Whilst the web has always been about knowing something about the…
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It’s no secret that many large companies are pulling their million-pound advertising budgets after not seeing enough ROI. When you put substantial budgets behind campaigns without setting out a sensible strategy, or building flexibility…
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Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book,…
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"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and…
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BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM. Through the integration between BrightFunnel's Revenue Intelligence Suite and Microsoft Dynamics CRM,…
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How An Internally-Developed Business Intelligence Tool Helped Monday.Com Grow To Over 18,000 Paying Customers In 2014, the Monday.com team (formerly known as dapulse) launched a tool that helps teams work better together, and…
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The Report Found That Many Advertisers In Canada Are Choosing To Use Their Own First-Party Data For Targeting Campaigns Videology – a leading software provider for converged TV and video advertising – released its 'Q3 2017 Canada Video…
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With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses…
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"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and…
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Self-funded by Serial Entrepreneurs and ex-NativeX exec, The Already-Profitable Company Uses Artificial Intelligence To Learn Across Platforms And Eliminates The Need For Disparate Marketing Vendors Artsai has announced that it is coming…
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