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TechBytes with Ari Saposh, VP, Data, oneAudience

Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every second, there are millions of mobile moments occurring across the globe, that could be a potential insight into a customer's (or segments) purchasing behavior, demographics, emotion, and even influencer capabilities. To better understand the dynamic state of mobile audience intelligence, we spoke to Ari Saposh, VP, Data,  oneAudience. Tell us about your role at one…

Promo Integrates Shutterstock to Become the Video Creation Platform With the Largest Video Library

With Promo, Businesses Can Create Video Ads Quickly, Easily and Affordably, That Can Compete With the Big Brands Slidely the maker of Promo, the #1 video creation solution for businesses, announced a new content integration with Shutterstock Inc., adding more than nine million premium quality videos to the Promo video platform over the next few months. Shutterstock is a leading technology company offering a creative platform for high-quality imagery and music, tools and services to businesses globally. Promo makes…

Zilliant Named in Gartner’s Market Guide for B2B Price Optimization and Management Software

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the company has been listed in the "Market Guide for B2B Price Optimization and Management Software," published by Gartner on March 15, 2018. According to the report, "Gartner estimates that about 750 companies had deployed PO&M software at the end of 2017. This is an increase of 37 percent from 2016." In terms of market direction, the report states, "Gartner expects this market to…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

ScribbleLive Appoints Mary Ward As Chief Marketing Officer

Mary Ward Will Lead Global Marketing Initiatives as Company Integrates Product Portfolio and Continues International Expansion ScribbleLive, a leading content cloud provider, announced that Mary Ward has been appointed as its Chief Marketing Officer. Ward will lead ScribbleLive's global marketing organization and continue to build the company's brand as it integrates its product portfolio and expands into new regions. Ward first came to ScribbleLive through its acquisition of ion interactive in September 2017. Ward…

Grapevine Launches New SaaS Model for Advertisers

The New Offerings Are the Result of Significantly Streamlined Operations Focusing on Data and Managed Services for Enterprise Customers Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 150,000 opted-in content creators reaching more than one billion subscribers, announced a new subscription-based product offering for SMB’s and agencies to help marketers fully own the influencer marketing channel. The new offering provides advertisers with Grapevine’s entire suite of…

Equitymaster India Selects Brightcove to Stream Online Video to 1.7 Million Users

Equitymaster, a Leading Indian Financial Publisher Adopts Video Strategy to Engage With Users Across 72 Countries Brightcove, the leading provider of cloud services for video, recently announced that Equitymaster, a financial research publisher based in India, has selected the Brightcove video platform to manage and stream video content on its website. Equitymaster has over 1.7 million users across 72 countries worldwide. It is India's leading independent equity research initiative and the most preferred destination…

Zaius Scoops $30 Million in Series B to Further Develop B2C Marketing Tech Ecosystem

Latest Investment Comes as B2C CRM from Zaius Replaces Siloed, Legacy B2C Marketing Technology Zaius, a leading CRM built for B2C marketers, announced that it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC, and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…

Kochava Named LINE Ads Measurement Partner

Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announces the ability to measure ads displayed with the LINE Corporation, a smart portal provider based in Japan. LINE joins the industry's largest network and publisher integrations with Kochava. Marketers can now apply the same granular tracking on the expansive inventory that LINE provides. LINE boasts…

Tech Industry Veteran Jeff Ray Named Brightcove CEO

In His Role As Brightcove CEO, Jeff Ray Would Lead The Cloud Video Market Leader to Realize Short and Long-Term Business Goals Brightcove has a new CEO. The leading provider of cloud services for video announced that its Board of Directors has appointed Hugh Jefferson (Jeff) Ray III to serve as the Company’s next Chief Executive Officer, effective immediately. Jeff Ray succeeds  Acting-CEO Andy Feinberg, who has held the position since 2017, while a search was undertaken for a permanent replacement. Andy will now…

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft's Technology to Power It's Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market. Among the first independent software vendors to build atop the…

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the…

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee's Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in Progress Amobee, a leading global digital marketing technology company serving brands and agencies, announced its revolutionary Sales Accelerator solution, powered by Oracle Data Cloud. The data connector enables consumer packaged goods (CPG) clients—including early adopter Del Monte Foods, Inc.—to connect digital ad impressions to offline purchase data while a campaign is still running,…

SignalWire’s Next-Gen Communication Platform Builds Telephone Gateway to Google Cloud AI Dialogflow

SignalWire's New Offering, Combined With Google Cloud Text-To-Speech API and Dialogflow Enterprise, Will Provide Users With a Low-Latency Gateway Between the Public Telephone Interface and Google's Conversational Interface SignalWire Inc, a stealth-mode communications startup, recently announced exclusive support for low-latency traditional telephone service integration into Google's Cloud AI Dialogflow Enterprise Edition and Cloud Text-to-Speech API products. Currently in closed beta, SignalWire has built a…

Talkdesk Hires Michael Reed As New Head Of Engineering To Accelerate Innovation

Seasoned Enterprise Cloud Veteran Michael Reed Joins Talkdesk to Lead and Grow Global Engineering Team to 500 Talkdesk, the leading enterprise contact center platform, announced global engineering leader Michael Reed joined the company as Senior Vice President of Engineering to advance and deliver on Talkdesk's vision for contact centers that continuously improve customer experience. Also Read: Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study Reed has more than 20 years of…

Ooyala And MPP Global Team Up To Increase Worldwide Video Revenue For Clients

MPP Global and Ooyala Bring a Suite of Services for Broadcasters, Operators and Media Companies to Better Monetize OTT and IPTV Video Services MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announced their worldwide partnership to bring a suite of services for broadcasters, operators and media companies to easily, effectively and better monetize OTT and IPTV…

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities across emerging channels, The SteelHouse Innovation Hub has successfully launched hundreds of campaigns over dozens of new channels for both brands and agencies. "Today's advertising landscape poses a challenge to every marketer and media buyer coordinating campaigns across…

11SIGHT Annouced That It Has Joined CDK Global Partner Program

11SIGHT Is Now a Part of CDK Global's Marketplace of Applications and Integration Choices Developed to Help Automotive Dealers Succeed 11SIGHT announced that it has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, 11SIGHT is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed. “We are very excited to be part of CDK Global Partner program. This partnership program creates a unique…