Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

Medallia Names SaaS Industry Veteran Leslie Stretch President and Chief Executive Officer

Medallia, the leading customer experience management cloud company, announced that Leslie Stretch has been named Medallia's President and Chief Executive Officer. Previously, Stretch served as President and CEO of CallidusCloud for 10 years. In his time at Callidus he delivered a 25X increase in value in the public markets culminating in the company's acquisition for $2.5 billion earlier this year. Medallia co-founder and former CEO Borge Hald will assume new roles of Executive Chairman and Chief Strategy Officer while…

Bright Pattern Announces Partnership with Conduit Global to Power Digital Transformation for Contact Centers of All Sizes

Bright Pattern Contact Center Software Will Be a Core Component of Conduit Global's CX100 Cloud Suite Providing Their Customers with an Innovative Omnichannel Contact Center Platform and Agile Services to Deliver an Exceptional Customer Experience Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with Conduit Global, a pioneer in the cloud Contact Center as a Service (CCaaS) industry with more than 25 years' experience planning, deploying, and managing omnichannel…

Full Circle Insights Launches Jumpstart Program to Recommend Implementations That Generate ROI More Quickly

Program Applies Lessons Learned from Hundreds of Client Interactions to Accelerate Results from Customers' New Funnel Management Strategies Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the rollout of Jumpstart, a new program designed to help customers get a fast start on implementing advanced funnel management strategies, so they can generate returns on marketing investments more quickly. The program applies lessons learned from hundreds of client…

Paradigm Shift: CRM’s $40 Billion/Year Industry Enters E-Commerce Arena

ReadyCloud, a cross-channel e-commerce CRM solution, has just dropped a brand-new report. It gives readers the complete scoop on the biggest paradigm shift in software in years, as the $40 billion/year CRM industry enters e-commerce territory. “The CRM industry has one of the highest adoption rates in software, measured at 24% on the bottom and as much as 90% at the top, with modern CRM solutions gaining the most traction. As this software shifts focus to the $4 trillion/year ecommerce industry, the sky’s the limit,”…

Zype Wins Stevie Award for Excellence in Customer Service

Zype's Customer Success Department Recognized with Bronze International Business Award Zype, the video content management and distribution infrastructure company, was named the winner of a Bronze Stevie Award by the International Business Awards in the Customer Service Department of the Year category. "Customers are at the core of everything we do, so we are proud to receive this award for providing excellent customer service," said Ed Laczynski, CEO at Zype. "One of our strong differentiators as a company is the high…

Jornaya Joins Prestigious Inc. 5000 for Second Year in a Row

Inc. Magazine Unveils Its 37th Annual List of America's Fastest-Growing Private Companies For the second year, Jornaya joined the Inc. 5000—Inc. magazine's most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at independent small businesses, often considered the most dynamic segment of the American economy. Of the tens of thousands of companies that applied to the Inc. 5000, only a fraction have made the list more than once—only one in three have made the list…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Verimatrix Shortlisted for 2018 IBC Innovation Awards, Named Two-time Finalist for this Year’s CSI Awards

Company Recognized for New Capabilities of Vtegrity and Verspective Intelligence in Addition to Collaborating to Bring TV Everywhere to Africa Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has been shortlisted for this year's IBC Innovation Awards and named a two-time finalist for the CSI Awards, both to be presented at IBC 2018. Alongside Econet Media, AWS Elemental and Roku, Verimatrix is being recognized by the IBC Innovation Awards for bringing TV…

Franchise 500 Brands Rank Fishman PR as No. 1 Public Relations Firm in Franchising

Franchise PR Firm Earns Top Spot in Entrepreneur Magazine's 'Best in Service' Supplier List Fishman PR, a national agency specializing in PR, content marketing and social influencer relations to help franchise brands grow, has been recognized as the top public relations firm for franchise companies in Entrepreneur magazine's inaugural "Best in Service" ranking of top franchise industry suppliers. The industry-leading agency, founded in 1991, was ranked by franchisors as the No. 1 public relations firm in the space in…

MeetEdgar Launches Auto-Variations to Automatically Write Social Media Posts

New Feature Makes Social Media Marketing Easier for Small Businesses MeetEdgar, a leading social media publishing application for small businesses and entrepreneurs, announced a new feature that automatically writes and publishes a variety of social media posts for their users' social media accounts at the push of a button. The application will leverage natural language processing to read content from a provided URL and pull out relevant, quote-worthy text to create social media posts. The release of the…

NICE and Mattersight Unite to Herald a New Era in Customer Analytics

NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and Organizations NICE has announced the completion of its acquisition of Mattersight Corporation. The finalization of this deal brings together the market’s leading behavioral analytics and cloud innovators, empowering organizations to provide exceptional customer experience through a deep understanding of the customer persona. For the first time, organizations can…

Wovenware Named to Inc. Magazine’s Inc. 5000 Annual Ranking of Fastest Growing Private US Companies for the Fourth Time

Inclusion Attributed to Consistent Year-Over-Year Growth Wovenware, a US nearshore provider of Artificial Intelligence (AI)-based services and solutions, announced that for the fourth time it has been named to the Inc. 5000, the annual list of America’s fastest-growing private companies, published by Inc. Magazine. “We’re quite honored to once again be included among the Inc. 5000 and be recognized for our success bringing AI solutions to an ever-growing base of clients,” said Christian Gonzalez, CEO and co-founder,…

New Research Reveals Dangers of “Smoking Selfies” on Social Media

Big Tobacco gets a stream of free advertising from people on social media who post "smoking selfies," images that may help tobacco companies recruit more young smokers. Self-portraits featuring tobacco use are prevalent and widely shared, and operate as "unpaid advertising on image-based platforms like Instagram," according to a study published in Social Media + Society. The authors warn that the images further normalize tobacco use and may counteract the country's progress in changing attitudes about tobacco and…

Instreamatic.ai Launches Voice-Activated Advertising in Russian Speaking Countries and Lands Gazprom-Media Radio, One of Russia’s…

Instreamatic.ai, Alfa-Bank and OMD have launched a unique advertising campaign utilizing voice response capabilities in Russia. The ad campaign was served on Radio Record and Zvuk mobile apps. Listeners were able to interact with the brand using voice commands, which not only amazed them but allowed audience to engage with audio advertising for the very first time. Instreamatic.ai also has announced that Gazprom-Media Radio, one of Russia's largest radio groups, has started testing voice-activated advertising across…

Nevion Updates Orchestration and SDN Control Software Ahead of IBC2018

Nevion, the award-winning provider of virtualized media production solutions, has announced that it will be showcasing a new update to its flagship and award-winning orchestration and SDN control software, VideoIPath, at IBC2018. Ahead of the event, Nevion is also rebranding its VideoIPath solution as Nevion Maestro (though it will be referred to occasionally as Nevion Maestro VideoIPath in the interim). This new name reflects the fact that Nevion Maestro has grown substantially from VideoIPath’s original functionality of…

Nimble AMS Achieves Record Growth Following Community Brands Investment

Community Brands Invests Millions into Development of Nimble AMS, Driving More Associations Than Ever to Adopt the Enterprise Association Management Software Built on Salesforce Platform Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that more associations are pushing productivity higher and working smarter with Nimble AMS, which is built on the Salesforce customer relationship management (CRM) platform. During a…

Lexalytics Updates Intelligence Platform with New Benefits for European Union Customers

Lexalytics, the leader in “words-first” machine learning and artificial intelligence, announced it has expanded options for customers working in the European Union. Enterprise companies using Lexalytics’ cloud-based Semantria API, Semantria for Excel, and Semantria Storage and Visualization products can now easily choose to process their data in Australia, the European Union or the United States. In addition, Lexalytics has added Romanian to the list of languages it can analyze natively. Lexalytics now supports an…

Lucidworks Puts Partners First With New Partnership Program to Deliver Powerful AI Solutions to the Global 2000

Lucidworks’ Global Network of Partners Will Deliver AI-Powered Search and Data Discovery Solutions to Their Customers Around the World Lucidworks, the leader in intelligent search and discovery, launches its global partner program with an emphasis on putting every partner’s success first. The new program includes comprehensive training and certification by Lucidworks, plus extensive practice with the Fusion platform from real-world projects to ensure the highest-quality implementations for customers across all industries.…

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

Marketers Double down on Webinars as ON24 Increases New Customers, Furthers Relationships with Existing Ones With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That's why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to…