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Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

1WorldSync Enhances End-to-End Product Content Capabilities for Brands and Retailers

Expanded Capabilities Give Customers Ability to Leverage One Solution for Cross-Channel Sales Through Product Content 1WorldSync, the leading provider of product content solutions, has launched new enhancements to drive cross-channel sales with a single source for trusted product content. Customers now have the ability to leverage a single solution for product content for managing the supply chain, eCommerce and regulatory requirements. The single solution improves not only speed to market, data quality, and fulfilment,…

Ragan Communications Hosts a Massive Lineup at Amazon Headquarters

Insights on the Ragan Communications Conference at Amazon Headquarters July 24-25, 2018 Strategic practices and learning can be a major takeaway from the nation’s leading conference provider — Ragan Communications, which will be hosting the event, “Social Media and Digital Communications Conference” on July 24 and 25, 2018. Ragan Communications manages two of the top news sites for the public relation and corporate communication industries — Ragan.com and PRDaily.com. Combined, these two sites attract close to 700,000…

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest…

Qualtrics Announces Strategic Partnership with IBM

Qualtrics Experience Management Platform Is Now the Preferred Employee Engagement Technology For IBM Kenexa Clients Qualtrics, the enterprise technology leader in employee and customer experience, announced a strategic partnership with IBM to transform the employee experience. In keeping with IBM's strategy of focusing on its Watson Talent brand, IBM and Qualtrics are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience…

Young Hong Joins AWeber as Chief Technology Officer

Young Hong, Chief Technologist, to Build upon Customer-First Approach to Further Accelerate Growth in Email Marketing and Automation Industry AWeber, a global provider of email marketing and automation software, announced the hiring of innovative technology leader Young Hong as its Chief Technology Officer. With more than 25 years of product development and service delivery experience in the technology industry, Hong has scaled and led large technology teams at global technology companies with more than 1 billion…

TrustArc and RADAR, Inc. Partner to Power Comprehensive Privacy Solutions to Manage Global Compliance Requirements

The Partnership Between TrustArc and RADAR Inc. Provides Businesses with Access to Innovative Privacy Tech Solutions to Operationalize Compliance with Data Privacy and Breach Notification Regulations, Including The EU General Data Protection Regulation (GDPR) TrustArc, the leading data privacy management company, and RADAR Inc., the award-winning incident response management software, announced a strategic partnership to provide comprehensive and best-of-breed privacy program management solutions to simplify compliance…

Minor League Baseball and Satisfi Labs Partner to Enhance Fan Experience

Bilingual Artificial Intelligence Solution Amplifies League-Wide Multicultural Initiative Minor League Baseball (MiLB) recently announced a new collaboration with Satisfi Labs, a leading artificial intelligence engagement platform, to create a bilingual customer service AI conversation platform for more than 30 MiLB teams. This unique partnership marks the first time a sports league will communicate with its fans in both English and Spanish by leveraging Satisfi Labs’ AI capabilities. This new product solution will…

Sureshot Expands Board Of Directors And Strengthens Leadership Team

Sureshot's Cloud-Based Customer-Engagement Solutions Solve Marketing Operations Challenges That Impact Data Management, Campaign Execution, and the Customer Lifecycle Sureshot, a B2B marketing technology company has announced that three people have joined its leadership team. Chris Williams will serve as President and COO and Nate Pruitt and Patrice Greene have been appointed to Sureshot's Board of Directors. As President and COO, Williams will be responsible for overseeing all product innovations, as well as executing…

Yieldify And Infinity Announce Global Partnership

The New Partnership Brings Customer Journey Optimization And Call Center Intelligence Together To Support E-Commerce Businesses Yieldify, the customer journey optimization (CJO) company, announced a global partnership with Infinity, the leading call intelligence platform. The partnership will see the two companies working hand-in-hand to support businesses connecting the online and offline customer journeys. Through Yieldify’s offices in New York, London and Sydney, and Infinity’s locations in New York, San Francisco,…

3 Pivots Marketers Need to Make to Improve Marketing Performance

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance. The biggest gap is in the customer experience. Despite their best efforts, many companies today don’t truly take…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow both the ABM community and ABM as a category." Tell us about your journey into the tech industry. How is SF’s tech ecosystem different from when you first started here? I got my start in the tech industry while I was working at a New York advertising agency on the Compaq account. From there, I moved to the Bay Area to work at Adobe where my responsibilities ran the whole gamut of marketing, from…

Sabio Mobile Promotes Ashley Perkins to VP of East Coast Sales

Ashley Perkins Has Worked in the Mobile Industry for Nearly a Decade with a Strong Focus on Travel, CPG, Finance, and Entertainment Verticals Sabio Mobile, a leading mobile advertising company that developed App Science, the first predictive AI for mobile data, is pleased to announce it has promoted Ashley Perkins to VP of East Coast Sales. In her new position, Perkins will oversee Sabio Mobile's New York sales team and spearhead the company's expansion into new east coast markets, including Washington DC, Boston, and…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

Confirmit Announces 2018 ACE Award Winners

At 2018 ACE Award, Confirmit Clients Were Recognized for Success in Customer Experience Programmes and Commitment to Driving Business Change and ROI Today, Confirmit has announced the winners of the 2018 Confirmit ACE (Achievement in Customer Excellence) Awards. Established in 2005, the annual award programme recognizes Confirmit clients who demonstrate proven excellence and innovation in their Customer Experience programmes. Confirmit is a leading global solutions provider for Customer Experience, Voice of the Employee,…

NICE Introduces NEVA, A Robotic Virtual Attendant for Employees

A Personified Desktop Assistant, Nice Employee Virtual Attendant or NEVA, Transforms Employee Capabilities to Enhance Operational Efficiency, Bolster Sales Efforts and Drive Regulatory Compliance via On-Demand and Automated, Always- on Guidance Today, NICE took customer service to a new level of cognitive intelligence via the launch of NICE Employee Virtual Attendant or NEVA, the world's first virtual attendant, designed with the employee in mind. Powered by NICE’s proven, market-leading Desktop Automation technology,…

Sekure Merchant Deploys CallMiner Speech Analytics via Five9 to Boost Sales Conversions

Sekure Merchant Solutions Selected CallMiner Eureka for the Data-Driven Insight Available from 100% Monitoring of Agent Interactions for Automated Quality Management and Sales Training CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, announced recently at Five9 CX Summit that Sekure Merchant Solutions is seeing early success in its implementation of CallMiner Eureka as its speech and engagement analytics solution. CallMiner Eureka is provided to Sekure Merchant Solutions…

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly planned digital advertising – inappropriate ads appearing on clean platforms, or clean ads appearing on inappropriate platforms. From disturbing images showing up on children’s games to product ads appearing alongside offensive content, marketers are scrambling to combat brand safety…