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Yieldify Appoints Carlos Silva As VP Product And Services

Newly-Formed Role Will See Customers Benefit From Even Greater Integration Of Technology And Services Yieldify, the customer journey optimization (CJO) company, has announced the appointment of Carlos Silva as Vice President, Product and Services. Silva brings over 14 years of experience in software, spanning both product development and consulting, to join together two crucial functions at Yieldify. “Success for our customers is all about the right combination of smart products with smart people - that’s why we’re…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

Leanplum Accelerates Growth in Asia Pacific and Adds New Chinese Investor

Increases Series D Funding to $52 Million; Expands Footprint to Meet Regional Demand Leanplum, the leader in mobile engagement, announced an add-on raise from Beijing-based private equity firm Waterwood Group to scale and fuel growth in China and the greater Asia Pacific (APAC) region, bringing their Series D total financing to $52 million. Leanplum continues to gain momentum across APAC, where the region's most innovative brands rely on its platform to drive mobile growth and deeper customer relationships. "Chinese…

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

Commerce Marketing Leader Further Enhances Publisher Integrations by Joining Prebid.org. Criteo S.A., the leading commerce marketing technology company, announced that Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? The widespread…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Vungle Brings Industry-Leading Performance Marketing Platform to Galaxy Apps

Developers Can Leverage Vungle To Deliver Native Advertisements in Popular App Store Vungle announced a partnership with Samsung Electronics, which has incorporated Vungle's industry-leading performance marketing platform for in-app video ads into the Samsung Galaxy Apps app store. The partnership will give developers the ability to access customized promotional placements in Galaxy Apps. Galaxy Apps is a store that features entertainment, gaming and productivity-boosting applications for Galaxy devices. This new…

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools are, or how they could deliver better benefits for SMB marketing teams. Yet, most CMOs would agree that primary struggle in the adoption of marketing automation (or, automation of marketing ops) is its integration across marketing and sales systems. The rising expectations around CX mean…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

SugarCRM Elite Partner Faye Business Systems Group Named Among the 20 Most Promising Sage Solution Providers

FayeBSG Is Named by CIO Review as 20 Most Promising Sage Solution Providers for 2018 for Helping Clients Reach ROI Quickly As a top Sage partner, Faye Business System Group (FayeBSG) has been named by CIO Review as one of the top 20 Most Promising Sage Solution Providers for 2018. To help CIOs find the right Sage solution provider for their business, a distinguished selection panel has studied dozens of Sage solution providers that have enabled their clients to achieve Sage ROI quickly. FayeBSG is a long time Sage…

TechBytes with Wailin Wong, Host, Basecamp

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Hyland Features Intelligent Capture And Automation At Collaborate 18 Technology Conference

Leading Content Services Provider Presents Hyland, the Value of Intelligent Capture for AP and AR End Users Hyland, a leading provider of content services software solutions, will present how to maximize an investment in enterprise resource planning (ERP) solutions with intelligent capture and automation at Collaborate 18 in Las Vegas. At the conference, Oracle power users will learn about the latest solutions and strategies that empower better business and receive a personalized experience through real-world education…

Spiceworks Hires James Pinckney As Senior Vice President Of Revenue

New SVP of Revenue Will Lead the Sales and Delivery Organization and Optimize Operations to Continue Accelerating Growth Spiceworks announced James Pinckney has joined the company as Senior Vice President of Revenue. In his role, James will lead the Spiceworks sales and delivery organization, optimize operations to continue accelerating growth, and focus on helping technology brands increase revenue by more efficiently reaching technology buyers globally. "James' passion for technology and extensive experience…

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft's Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that San Francisco-based Motionloft was voted Gold Winner in digitized data for its innovative ViMo platform. Category finalists for the prestigious Edison Awards were judged by more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and…

Partnership Between McFadyen Digital And Kahuna To Empower Online Marketplace Operators

Strategic Partnership Between Kahuna and McFayden Digital Was Formed to Offer Marketplace Operators a More Intelligent Way to Connect Their Buyers and Sellers McFadyen Digital, a leading global digital commerce agency, and Kahuna, the first customer engagement platform for digital marketplaces, announced a new strategic partnership. The partnership will combine Kahuna's innovative cloud-based buyer marketing, seller optimization, and liquidity capabilities with McFadyen Digital's deep E-commerce and online marketplace…

Companies Are Bullish On Cloud Analytics, But Need To Speed Up The Pace: Teradata Survey

Seventy Percent Agree That Analytics Are Moving to the Cloud Slower Than Other Business Applications; Security and Low-Performing Technology Are the Biggest Barriers A majority of the largest companies in the world (83 percent) agree that the cloud is the best place to run analytics, according to a new survey by Vanson Bourne on behalf of Teradata, the leading cloud-based data, and analytics company. In the next five years, by the year 2023, most organizations want to run all of their analytics in the cloud. But, an…

You42 To Begin Public Presale On July 2, 2018

You42 a Social Entertainment Platform That Allows Users to Create, Share and Consume a Wide Range of Content You42, the premium social entertainment platform that allows users to exchange and monetize their content through the use of the U42 ERC-20 compliant token, announced that it will be holding its public presale on July 2, 2018, ahead of a public crowdsale (otherwise known as an ICO). The public presale comes hot off the heels of a successful private presale that raised $21.1 million, this sales event gives users a…

comScore Names Bryan Wiener as Chief Executive Officer

comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement and analytics company, comScore has announced the appointment of Bryan Wiener as the Chief Executive Officer. A current member of the comScore Board of Directors, Bryan Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as comScore Chief Executive Officer. Most recently, Bryan had served as the Executive…

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test campaigns. While risk-averse, this is not the best strategy. It reflects a line of thinking rooted in FOMO (Fear Of Missing out): I need to be on every new tech, if I don’t try, then I’ll miss something. But this isn’t necessarily true. Missing something is more dependent on what you’re…