Kochava Releases Campaign Traffic Insights Report

Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and Installs Kochava Inc., the leader in measurement and attribution for mobile and connected devices, announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as a free quarterly report. The report highlights the top 20 media partners, providing marketers with insights on which ones perform highest in the areas of data signal quality, freedom…

Dynamic Signal Announces The DySiCares Grant Program Providing Nonprofits With Access to the Communication and Engagement Platform Used by…

Grant Program Makes It Possible to Connect, Engage and Activate Employees, Volunteers and Donors Supporting Nonprofits Dynamic Signal, the leading Employee Communication and Engagement Platform, announced the launch of the DySiCares Grant Program to provide three nonprofit entities with its mobile-first, technology platform to modernize, streamline, and measure employee and volunteer communication and engagement. This new grant is an expansion of Dynamic Signal’s internal Corporate Social Responsibility (CSR) program,…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Thunder Experience Cloud Secures $6 Million Financing to Take the Lead in People-Based Ad Serving

Thunder Experience Cloud, the leader in people-based ad serving, announced the closing of a $6 million funding round with investments from a consortium of open ad tech companies, as well as the expansion of its executive leadership team. Thunder’s platform helps advertisers create, personalize, optimize and measure ad experiences across channels. Investors have taken note of the company’s promise to enable people-based advertising. "WI Harper always locks in on rising stars and unique investment opportunities,” said…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Mixpanel Accelerates International Expansion in Europe and Asia, Driving 69 Percent and 124 Percent Annual Revenue Growth, Respectively

After a Momentous Year of International Customer Growth, Mixpanel Officially Establishes a Global Presence with Two New Offices in London and Singapore to Cater to More Than 17,000 International Customers, Representing 40 Percent of the Company's Overall Revenue to Date Mixpanel, the world's leading user behavior analytics platform, announces its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

NP Dodge Becomes First Omaha Independent Brokerage to Utilize the Adwerx Enterprise Automated Listing Advertising Program

Property Advertisements Will Deploy as Soon as a Listing Goes Live NP Dodge, the longest running, family-owned real estate company in the United States has adopted the Adwerx Enterprise Automated Listing Advertising Program. Adwerx, the leader in digital advertising for real estate and other verticals, developed the Enterprise platform to generate and deploy property advertisements automatically. Adwerx Enterprise uses listing data from the NP Dodge feed of properties to instantly create attractive ads that contain a…

Interview with Josh Decker, Chief Executive Officer, Tagboard

"One of the biggest challenges for marketers today is finding a way to break through the noise and drive meaningful engagement."Tell us about your role at Tagboard. What inspired you to establish the company? Tagboard was founded in 2011 as a social search and display platform, allowing communities to search for content using hashtags across social networks, and then display that content online via web or mobile properties, on broadcast TV or in a stadium. My vision in founding Tagboard was to bring communities together…

TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Interview with Tom Salvat, Founder and CEO, CONCURED

"AI enables huge leaps forward, but the industry needs to better educate marketers on the use cases instead of using buzzwords that can alienate rather than inspire."Tell us about your role and journey into technology. What made you start CONCURED? Having spent nearly a decade working in advertising and then Content Marketing, I’ve gained a comprehensive understanding of how brands have had to change the way they communicate with their customers, and how important content is in this journey. But with advertising in…

AdGreetz Opens UK Office

Launches with Data-Driven, Personalised Video Campaigns for the Prince's Trust and Alzheimer's Society AdGreetz announced the opening of its UK office to further expand its footprint and bring its "smart", hyper-relevant, data-driven, video and display ads and messages to brands and agencies in Europe and the rest of the world. The office, comprised of six executives with experience in the advertising/personalisation technology space, has already sold and launched two innovative campaigns – one for The Prince's Trust…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

Welcome to Teads, The Global Media Platform

With Recent Product Expansion Beyond Video and Continued Adoption of the Teads Platform by the World's Top Publishers, Teads Reveals Expanded Company Vision and New Tagline Teads' development has long been fueled by a vision to build the definitive platform that unites and empowers the world's top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry

FleishmanHillard and Wibbitz announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship leverages Wibbitz's AI-based video creation platform and FleishmanHillard's expertise in reaching and communicating with audiences in an impactful way. FleishmanHillard's technology sector and social and innovation practice teams are already exploring key areas in AI-powered video with Wibbitz, developing solutions to help clients: Create…