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Vimeo To Acquire Magisto To Power Video Creation For Any Business

 Vimeo announced an agreement to acquire Magisto, a video creation service with over 100 million users. Terms of the deal were not disclosed. Magisto enables simple and intuitive short-form video creation for any medium. The combination of Magisto's professional video creation capabilities with Vimeo's suite of video hosting, distribution and monetization tools will extend Vimeo's position as the industry's most complete video SaaS solution. "Social media has sparked an insatiable demand for video – audiences today…

Safe-T Introduces User and Entity Behavior Analytics Capabilities to the World of Software-defined Perimeter

Bolsters Software Defined Perimeter Solution with User and Web-Based Anomaly Detection Technology Safe-T Group Ltd., a provider of Software-defined Access (SDA) solutions for the hybrid cloud, announced the launch of its user and web-based anomaly detection product, named Safe-T Telepath. Safe-T has recently completed integrating the Safe-T Telepath as part of Safe-T's Software Defined Perimeter (SDP) solution. The Telepath technology, acquired by Safe-T Data from Cykick Labs Ltd. in July 2018, is a proprietary technology…

Kentico Recognized as an Innovator for the Fourth Time by Emerce100

Kentico Software, a fast-growing CMS vendor with offices in Europe, Asia Pacific, and North America, was today recognized as a major digital influencer by Dutch publication Emerce100. In its 15-year history, Kentico takes this recognition as confirmation for its dedicated stance to leading the way in content delivery innovation. Emerce 100 is an overview of the best providers of e-business services or solutions in the Dutch market according to the influencers working in the online marketing, IT and E-business area. The…

Weber Shandwick Expands Technology & Corporate Expertise in US West Region with New Senior Leaders

 Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of three new senior leaders to bolster the agency's capabilities across technology and corporate communications in its US West region, which includes offices in Los Angeles, San Francisco, Seattle and Silicon Valley. Annemiek Hamelinck, a 20-year veteran of the technology communications field, joins as executive vice president, Technology practice lead for the US West. Gareth Williams joins as…

Great Hill Partners Acquires Gizmodo Media Group and The Onion from Univision Communications Inc.

Great Hill Partners, a leading growth-oriented private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion, a collection of premium digital content producers, from Univision Communications Inc. The combined assets will form a new company named G/O Media Inc. (“the Company”) that will be led by digital content industry veteran James (“Jim”) Spanfeller, who will also be a significant investor in the company. Financial terms of the private, all equity transaction were not disclosed. G/O Media…

TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference

From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as the next frontier for Voice-first technology is arguably the most important takeaway from the event. Around 77 million people in America use Voice Assistants or other Voice Tech in the car versus 45 million in the home. Automakers are moving quickly to incorporate Alexa, Google Assistant, or even technology like SoundHound's Houndify Voice Assistant (used in Mercedes, Hyundai, Kia, and other…

The Future of Video Consumption: VIDDO Starts Operation

Pay-Per-View System Offers Fair Income for Content Creators and Advantages for Users VIDDO, a brand new online video platform which offers fair revenue distribution for content creators worldwide, has just started operations after a successful test period. VIDDO defines itself as a new social media platform for video content, offering a series of advantages for both consumers and creators. Creators are remunerated immediately after the first viewing of their videos, while users can generate income for themselves by…

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…

Zype Playout Helps Video Teams Program and Distribute IP-Delivered Linear Live Streams

Zype to Debut New Solution at NAB Show for Creating IP-Delivered Linear Live Streams to Distribute to O&O Websites and Video Apps, as Well as Video Streaming Destinations like Twitch, YouTube, SlingTV, and More Zype, the leader in video content management and distribution infrastructure, introduced Zype Playout to empower VidOps teams to quickly build and launch broadcast-quality linear live IP-based streams using their existing video libraries. Zype Playout offers easy-to-use workflows for transforming playlists of…

Leon Hounshell Joins EarthLink as Chief Product Officer

EarthLink, provider of internet and other online services, announced that Leon Hounshell joins the company as Chief Product Officer. Hounshell is responsible for the expansion and launch of products and services, including the expansion of data and security products and EarthLink’s Internet of Things (IoT) strategy. EarthLink welcomes Leon Hounshell to the team as Chief Product Officer. Hounshell is responsible for the expansion of data and security products & EarthLink’s Internet of Things (IoT) strategy. Hounshell…

Audio Visual Solutions Company, IVCi, Explains How AV Solutions Enhance the Workplace Experience for Enterprise Companies

Enterprise companies thrive in facilities that promote collaboration and heighten employee performance. Audio visual solutions company, IVCi, explains how AV solutions enhance the workplace experience for enterprise companies. Video Conferencing In order to compete with other enterprise and global companies, industries must have the ability to communicate with employers, employees, as well as current and potential customers, regardless of location. Video conferencing enables companies to connect with others across time…

Syniverse and Mobolize to Provide On-Device Data Optimization & Secure Solutions for Mobile Users, Operators & Enterprises

Mobile Users Enjoy up to 80% More Data Without Impacting Performance – and Operators Differentiate In a continuing effort to improve customer experience and reduce network burden, including roaming costs, Syniverse, the world’s most connected company, said today it has collaborated with Mobolize to offer software solutions that optimize data and create secure, seamless Wi-Fi usage on mobile users’ devices. @Syniverse & @mobolize to help #mobile users enjoy up to 80% more #data without impacting performance and allow…

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing…

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

Dropp Announces a Multi-Million Dollar “Creator First” Network Empowering Artists to Take Back Control of their Futures

Dropp, a “Creator First” platform empowering artists to directly monetize their own content through its patented ‘See it. Want it. Get it’ Technology, has announced an open call for all creators who are tired of big platforms benefiting from their work. ‘The Dropp Creator Network’ (DCN) levels the playing field for musicians, filmmakers, Vloggers, influencers and artists by giving them the ability to instantly transform their work into e-commerce opportunities. This new creator eco-system will allow artists to create their…

Key in 2019 Business Development? Partnerships

As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 MarTech Report values the global Marketing Technology market at an estimated $100 billion. And the same report predicts that enterprises will continue to increase budget allocation to MarTech. So it’s safe to say that the ROI is seen, appreciated and valued. But the real question is: Which portion of the industry will see — and drive — the most growth? Without a doubt, it’s partnerships. Defining Partnerships…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

Digital Innovation Leader and Technology Journalist Bill Kleyman Joins Switch as EVP of Digital Solutions

Millennial Technology Influencer Hired as Brand Evangelist, Thought Leader, Digital Solutions Specialist and Writer for Switch Switch, the global technology infrastructure corporation that develops hyperscale data center ecosystems for elite colocation, enterprise hybrid cloud, and connectivity solutions, announced that Bill Kleyman has been hired as the Executive Vice President of Digital Solutions for Switch. Bill brings his vast experience as a respected industry journalist and prominent technologist to Switch's…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…