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PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households

PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announced that the US Patent and Trademark Office has granted patent application No. 14/219,828 that allows PeerLogix to track and collect data on streaming and downloading internet content such as movies, television series and music. The audience activity data can be aggregated and catalogued in any way relevant to making determinations on user interest. The patent is the second granted to the Company, which…

SOCi Launches Google My Business Posts Integration

New Integration Enables Local Businesses to Efficiently Manage a Social Marketing Strategy on Google, Enabling Engagement with Google’s Vast User Base SOCi, the leading platform for social media and reputation management for multi-location brands, announced a new Google Posts integration on its platform for Google My Business (GMB) pages. SOCi’s Google Posts integration enables its existing customers already using GMB to publish localized posts within the SOCi platform, rounding out SOCi’s integration with all major social…

Relationship Marketing Hub Optimove Hires New VP of R&D

Rachel Shehori will help meet accelerating demand for Optimove's offerings and strengthen the company's competitive position in the market Optimove, the science-first relationship marketing hub, announced that it has hired technology and SaaS vetaran Rachel Shehori as Vice President of Research and Development. In this role, she will lead the execution of Optimove's product roadmap, leading a team of more than 50 to scale Optimove's R&D department and realize Optimove's roadmap at the highest quality, while keeping…

V-Click Technology Officially Launched

Technology-Driven Marketing Solutions for Southeast Asian Companies to Target and Capture China’s Lucrative Consumer Market V-Click Technology, the joint venture formed between VGI Global Media Plc, Thailand’s number one online to offline (O2O) solutions provider across advertising, payment and logistics platforms and iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is officially launched. The suite of technology-driven digital marketing and media…

Cirrus Insight Announces Phil Sims as Chief Technology Officer

Cirrus Insight is pleased to announce the appointment of Phil Sims as Chief Technology Officer. Cirrus Insight sales enablement platform for Gmail and Outlook offers an all-in-one sales productivity platform with world-class Salesforce integration. Cirrus Insight is committed to delivering high-quality value in the sales enablement space. The appointment of an award-winning CTO represents a spearhead investment in agile engineering, product, and support that benefits Cirrus Insight customers immediately. Cirrus Insight is…

Otter.ai Integrates With Dropbox to Collaborate, Manage, and Search Video and Audio Files

Otter Voice Meeting Notes Streamlines Workflow, Saves Time, and Reduces Cost for Customers in Advertising, Broadcasting, Publishing, Marketing and Social Media Otter.ai, creator of Otter Voice Meeting Notes, an AI-powered live transcription and collaboration app has partnered with Dropbox, Inc., a leading global collaboration platform, as one of Dropbox’s media integrations announced. The Otter integration is now available to Dropbox users. @Otter_ai is now integrated with @DropboxBusiness to improve productivity and…

MarTech Interview with Agustin Esperon, Co-Founder at Wideo

"Video content has changed the way that companies communicate and promote their products and services." Tell us about your role and journey into Technology. What inspired you to start at Wideo? I’m one of the Co-Founders and Head of UX/Design. As a Graphic Designer and professional motion grapher, I’ve always been around technology. There is always a new tool or plug-in out there that you can use to get better results. Starting a few years ago, with the emergence of new technology startups and companies creating new…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

Blue Prism Closes Thoughtonomy Acquisition; Boosting Intelligent Automation and Cloud Delivery Capabilities

Acquisition Accelerates Blue Prism Digital Workforce Adoption Via SaaS Offering that Extends Market Coverage to Mid-Tier Enterprises Blue Prism announced the close of its acquisition of Thoughtonomy. With the acquisition complete, Thoughtonomy, now a Blue Prism company, will operate as a business unit led by its founder and CEO Terry Walby. Both companies will work to enable an on-demand Digital Workforce, accessible to all, by combining the strengths of Blue Prism's connected-RPA platform and Thoughtonomy's award winning…

Icertis Cements Undisputed CLM Market Leadership with $115 Million Round

Trailblazer Becomes First Billion Dollar Contract Lifecycle Management Company Icertis, the leading provider of enterprise contract management in the cloud, announced the closing of a $115 million Series E round. With this funding, Icertis becomes the first Contract Lifecycle Management (CLM) company in the world to be valued at more than a billion dollars. Icertis is recognized as the CLM category leader due to its groundbreaking AI-infused Icertis Contract Management (ICM) platform and unparalleled success in winning…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance programs CleverTap, the leading customer retention SaaS platform, announced that Miten Mehta has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase…

Vendasta Raises $40 Million in Growth Capital

Vendasta, a cloud commerce platform for companies that provide digital solutions to small and medium businesses (SMBs), has raised $40 million in growth funding, $25 Million of which was led by the Canadian Business Growth Fund (CBGF) in addition to an earlier round in May of $15 Million led by Comporium, Inc and Saskworks Venture Fund Inc. with participation from existing investors Vanedge Capital LP and BDC Capital IT Venture Fund. With these investments, the technology company plans to expand its Saskatoon-based team from…

Larsen & Toubro Infotech Eyes AI ML and Analytics Market with Lymbyc’s Acquisition

Acquisition to enhance Larsen & Toubro Infotech 's Mosaic platform with Deep Learning, NLP, and Visualization capabilities Larsen & Toubro Infotech Ltd., a global technology Consulting and Digital Solutions company, is acquiring Lymbyc. Lymbyc is a specialist AI, Machine Learning, and Advanced Analytics company. The acquisition further strengthens LTI’s fast-growing Digital and Analytics offerings. Larsen & Toubro Infotech will Compete in AI-Based Cloud Computing Market With growing dependence on data, global…

ContractZen Makes Deploying Enterprise Software As Easy As Installing an App

ContractZen’s SaaS Software for Meetings & Contract Management is Among First of 20 Products That Can Be Purchased from Microsoft’s New Commerce-Enabled Marketplaces ContractZen announced that its SaaS-based solution for board meetings and contract management is one of the first 20 products available for purchase directly from Microsoft AppSource, and other commercial marketplaces where millions of companies shop for business software. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver…

Global DMARC Adoption Report Reveals Nearly 80 Percent of Companies Leave Consumer Data Vulnerable

Study conducted by 250ok analyzed DMARC implementation across 25,700 domains in 10 sectors 250ok, an Indianapolis-based email intelligence platform, released their report, Global DMARC Adoption 2019, revealing 79.7% of all domains analyzed have no DMARC policy in place. By implementing DMARC, brands lower the odds of their domains being spoofed and used for phishing attacks on recipients. The result of a domain not implementing any form of DMARC policy is exposing its recipients to possible phishing attacks and,…

New Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking Platforms

A new competitive intelligence report from leading research firm BIA Advisory Services has revealed similarities and notable differences in the key offerings of three different call tracking and analytics platforms. The report, compiled by BIA Advisory Services and commissioned by Phonexa, provides marketers with an independent examination of these three major call tracking and analytics SaaS providers. The business significance of call tracking continues to grow. According to a BIA Kelsey report from 2016, the use of…

CRMNEXT Advances in the Gartner 2019 Magic Quadrant for Sales Force Automation

Leading Financial Services CRM Acknowledged in Gartner Magic Quadrant for Fifth Consecutive Year CRMNEXT, Inc., a leading CRM provider for financial services, announced that it has been named a Challenger in Gartner’s 2019 Magic Quadrant for Sales Force Automation. “CRMNEXT provides the tools to help level the playing field for banks and credit unions of all shapes and sizes,” said Joe Salesky, CEO of CRMNEXT, Inc. “Our solution is a game changer, giving team members immediate access to deep customer insights, targeted…

VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration Market

New data from from Synergy Research shows the Q1 market for video conferencing and collaboration growing by 10% year on year to reach well over $1.5 billion, with the market being increasingly driven by two relatively small but high-growth segments – VaaS (video as a service) and USB video conferencing. These two segments each grew by well over 40%. Other high-growth segments include in-room content sharing and collaborative smart boards. Meanwhile traditional single codec room systems remain a foundation of the market,…

BlueJeans Gateway for Microsoft Teams: Promotion for Free Cloud Interop Licenses

The Modern Workplace Choice to Connect Existing Conference Rooms to Microsoft Teams Meetings Blue Jeans Network, Inc. announced a new promotion for IT and business leaders to enjoy free cloud video interop for Microsoft Teams with its BlueJeans Gateway. BlueJeans Gateway, a Microsoft-certified cloud video solution, is the easiest way to bring the power of Teams meetings into your conference rooms and huddle spaces. BlueJeans’ pure SaaS solution interoperates with thousands of room system configurations, including Cisco,…