Updated Global Report Breaks out Manufacturing, Distribution Segments Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, announced an update and expansion of its Global AI B2B Benchmark Report. The company has published separate distribution and manufacturing industry benchmark reports for greater industry relevancy. Also Read: Zilliant Announces Global Artificial Intelligence B2B Benchmark Report The sample data analyzed includes 4.4 million products, 4.1…

Lionbridge Helps Marketers to Deliver a Cohesive Message Across Channels, Devices And, Now, Languages Through Integration to Oracle Marketing Cloud Lionbridge Technologies Inc., the world's most trusted translation and global digital communications company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has launched Lionbridge Connector, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. The new application empowers marketers to plan and execute…

Individual Fit Insights is a New Capability from Monetate that Arms Brands with AI-Based Automated Segment Discovery Monetate, the worldwide leader in personalization, has announced a major enhancement to the Monetate Intelligent Personalization Engine, which allows marketers to use artificial intelligence to power real-time, cross-channel personalization. The new capability, Individual Fit Insights, provides a highly specialized view into how individualized decisions are made. Last month, Monetate unveiled …

Jeff Taylor Was a Partner at Bain & Company, Where He Helped Define and Execute Go-To-Market Transformations for Clients in the Technology, Media, and Telecommunications Verticals Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced that it has appointed Jeff Taylor as senior vice president of strategy and go-to-market operations. In this newly formed senior role, Taylor will oversee all aspects of Pega's go-to-market strategy to meet its growth goals and…

Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) have a critical role to play. As we see a gradual convergence of advertising technologies towards CDPs and behavioral marketing technologies, the Consumer Attention economy would largely be driven by how effectively marketers deliver on their promise of personalized and relevant customer experiences along the buying journeys. Aaron Goldman, Chief Marketing Officer, 4C, explains how…

Agile CRM, The Leading All-In-One CRM With Integrated Sales Enablement and Marketing Automation, is Taking Part in SaaStr Annual 2018 Agile CRM, the leading all-in-one CRM for growing businesses, with integrated sales enablement and marketing automation, has found its rightful place on the G2 Crowd Grid. The announcement has been showcased on the SaaStr Annual 2018 Sponsors Grid. SaaStr Annual 2018, a three-day event, will be hosted from February 6th to 8th at Hilton Union Square, in San Francisco. It is a great…

Ruth Peters Has Rapidly Risen Through the Ranks at Userreplay After Joining as VP Marketing in March 2017 UserReplay, the leader in enterprise Customer Experience Analytics announce the appointment of Ruth Peters as Chief Executive Officer (CEO). Ruth has rapidly risen through the ranks at UserReplay after joining as VP Marketing in March 2017 and then taking responsibility for Revenue and Operations from September 2017. Furthermore, the company announced that John Thompson, CEO of UserReplay since January 2013 will take…

Predictive Analytics Identifies User Needs Before They Arise, Enabling Preemptive Actions to Accelerate Engagement and Adoption WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption. For any enterprise…

Programmatic Job Advertising Platform Joveo Acquired Ripple Labs, a Digital Media Buyer Ripple Labs, a digital media buyer which provides programmatic buying expertise to recruitment ad agencies and job boards, announced its recent acquisition by Joveo Inc., a leader in recruitment advertising technology. "Our vision is to build the most democratic online job marketplace by enhancing the reach and targeting of job boards, staffing agencies and media agencies alike. The Ripple team's deep understanding of this…

Adfrontiers Was Designed for SMB Advertisers to Have Complete Control over Their Campaigns AdFrontiers by J Carter Marketing, a leading provider of digital advertising technology, announced the beta launch of their Self-Serve advertising platform. They are inviting a small group of engaged advertisers to join this phase for product feedback prior to its commercial release in Q2 2018. Also Read: How Natural Language Processing Is Shaping The Future of Communication AdFrontiers was designed for SMB advertisers to have…

Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products. "While there are numerous email solutions available, most fall short in…

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams and leverage the benefits that DMPs offer. We spoke to JJ Kardwell, CEO, and Co-founder of EverString to understand how marketers can address the issue of data and its uses.Tell us about your role at EverString, and the team and technology that you handle? I am the CEO and Co-founder of EverString, the leading marketing and sales intelligence software company. EverString helps B2B…

"Machines don’t replace human empathy or creativity – they just uncover more precise ways to exercise both."Tell us about your role and how you got here? What inspired you to be part of a content technology company? I started at Widen as a marketing intern in 2004, moved into digital marketing, and now serve as VP of Marketing. As a kid, I always wanted to build bridges. In high school, I thought about becoming a civil engineer. I also developed a passion for marketing in high school. I loved the concept of “brands”…

Privacy, Technology and Startup Law Expert Fatima Khan to Lead DemandBase's GDPR Compliance Demandbase, the leader in Account-Based Marketing (ABM), recently announced that Fatima Khan has joined the company as its first Chief Privacy Officer. Khan has extensive privacy, data and technology law experience in e-commerce, online arbitration and mobile advertising companies. In her new role, Khan will maintain and evolve Demandbase's global privacy program and drive strategies to ensure compliance with global privacy and…

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. Also Read: How to Develop and Offer Products That Delight Customers "MRP is…

Management Additions, Expansion of Marketing and Sales Initiatives Target Accelerated Growth for Intuiface IntuiLab, the company behind IntuiFace, the software platform for creating touch-first digital signage without writing code, has announced the closing of $3.7M in Series A funding from IRDI SORIDEC Gestion, M Capital Partners (historical investor) and two business angels with the support of Bpifrance. With the assistance of this Series A funding orchestrated by the investment bank Avolta Partners, IntuiLab's objective…

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens Accretive Media launches the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. Leveraging the…

Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues to invest in growth for 2018. Swrve added John Whitbeck as its vice president of sales and Lance Standing as its head of worldwide alliances to drive the future of its mobile marketing automation platform and promote organizational expansion. Recommended Read: Swrve Closes $25 Million Series D Funding Round John Whitbeck joins as VP of Sales and is charged with…

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…