Banner Before Header

Robin8 Beta Launches Revolutionary Blockchain Social Media + Digital Asset Marketplace for Photographers, Artists, Influencers, Inventors…

Register and Protect Your IP and Digital Assets on the Blockchain with Ability to Sell to Others Blockchain has become quite the revolution in the tech world, but until now, there has been no real application for the masses to utilize the power of blockchain. The Profile Management EcoSystem (PMES) by Robin8 is a revolutionary new blockchain platform where artists, inventors, influencers and digital property owners can claim ownership of data or digital assets by uploading it to the blockchain and buy/sell. Using PMES,…

Glassbox Distances Competitors by Patenting Its Technology for Recording Web Sessions

Glassbox, the leading enterprise Digital Customer Management solution provider, announced that a patent for its technology to record web sessions has been approved by the US Patent and Trademark Office (USPTO). The patent for “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session…

23% of Global Domains Targeted by Cyber-Attacks, Says MarkMonitor

Brands Taking Siloed Approach to Domain Security and Management Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprize brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year. Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the…

Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

 Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company emerging as a leader in programmatic, made a donation of code to the IAB Tech Lab to further the IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.  The donation was announced at the May 6th IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain. “Safety and Transparency are two core principles of the Media.net Marketplace,” said…

Amazon Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

The Report Showed a Significant Decrease in Fraudulent Install Volume and Click-To-Install Ratio, as Media Partners Actively Work to Improve Their Anti-Fraud Strategies Kochava Inc., the trusted platform for secure data solutions, measurement and attribution across connected devices, has released the Q1 results for their industry ranking report, the Kochava Traffic Index. The list highlights the top-performing media partners, including Amazon in the number-one position and earning the highest grades overall. The report…

Location Sciences Group PLC Partners with SITO Mobile; To launch the Verify Supply Platform

Sito Is the First Location Data Company to Commit to Independent Location Data Verification Through Location Sciences' Verify Platform Location Sciences Group PLC, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences' proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted…

TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify

Tell us about your role and the team/technology you handle at DoubleVerify. I am the SVP of Measurement Products and GM of our Israeli R&D center. I lead a team of over 20 product managers and analysts working on measurement solutions in the areas of Fraud, Brand Safety, and Viewability/Engagement, which are used by DoubleVerify clients and partners to authenticate the value of media. I also oversee our Fraud Lab, which is dedicated to identifying new types of fraud in the ecosystem — across buying platforms and…

SAS Features Innovations in Automated Machine Learning, Computer Vision and NLP to Improve Decision Making

Latest SAS Platform Release Helps Businesses and Data Scientists Put Analytics in Action by Automating Complex Tasks SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS Platform delivers additional innovation in artificial intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI.…

Voice is the New Click: Why Voice Commands Will Replace the Click as the Standard Measure for Brands

The humble-but-powerful act of clicking a mouse cursor on a hyperlink has long served as the cornerstone of the now decades-old digital media revolution. The click enabled digital media to unlock new doors of measurement and analytics, making it possible to more closely understand engagement and marketing campaign performance, drive direct responses, and rapidly grow audiences. The click is the essential commodity that built giants such as Google and Facebook, and the beacon by which every digital marketer and advertiser…

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

Cheetah Digital Announces Bill Ingram as Chief Product Officer

Veteran Product Executive Joins Cheetah Digital as Chief Product Officer to Lead Roadmap, Product Management, Product Marketing, and Innovation Cheetah Digital announces the addition of Bill Ingram as its new Chief Product Officer. Ingram brings a rich history in enterprise SaaS marketing technology, including over a decade at Adobe, and a bold new perspective to the Cheetah Digital team. Ingram will lead the innovation engineering, product management, product marketing, and user experience teams. His responsibilities will…

GroundTruth Names Chris Yamaoka Chief Privacy Officer

GroundTruth, the leading location platform for driving visits, announced the appointment of Christopher Yamaoka to the role of Chief Privacy Officer. Yamaoka, who has spent the past four plus years at GroundTruth, will continue to oversee the company's global legal affairs as General Counsel, in addition to his new responsibilities as Chief Privacy Officer. In his expanded role, Yamaoka will ensure the company's privacy practices continue to meet both existing and new laws, regulations, and industry…

Demystifying Predictive Analytics

What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? Or what type of content will most engage a specific visitor; which customers are most likely to purchase which products and through which channel; or how much demand will increase during peak holiday time? This is predictive analytics: The statistical analysis and identification of attributes that have a direct correlation to a future event or condition. There’s been so much hype about predictive analytics…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…

Inception Digital is now The Inception Company

New Name and Identity Integrates the Company's History with its Future Inception Digital, a leading provider of video production, interactive visual solutions, broadcast and webcast platforms for virtual meetings and audiovisual/meeting support, announced the launch of a new corporate brand identity and name.  The organization will now be known as The Inception Company. This new name recognizes both the company's 15-year history of entrepreneurial innovation and also gives rise to a more connected, cohesive and…

MongoDB Strengthens Mobile Offerings with Acquisition of Realm

MongoDB, Inc., the leading modern, general purpose database platform, announced it has entered into a definitive agreement to acquire Realm, the company behind the Realm mobile database and Synchronization Platform, for $39 million in cash, subject to certain adjustments. The acquisition is expected to close in the second quarter of MongoDB’s fiscal year ending Jan. 31, 2020, subject to the satisfaction of customary closing conditions. “Realm is incredibly popular with mobile developers because it makes it easy for them…

SocialChorus Unveils Four New Product Features at FutureComms

Features Automate and Extend Communications Across the Enterprise and Improve Employee Experience SocialChorus, a global workforce communications platform, announced an array of new product features at FutureComms 2019. Designed to change the way companies communicate,  these new capabilities enable team and frontline managers to create their own content, employees to quickly search for and find information they need, and communicators to access dynamic new content templates along with enhanced, actionable insights.…

Cologix Launches Cologix Access Marketplace – A Next-Generation Cloud Networking Product For Customers And Providers To Connect

Cologix leverages Ciena's Blue Planet to automate Cloud Service Provider connections Cologix, a network-neutral interconnection and Hyperscale edge data center company, announced the launch of its new Software-Defined Networking (SDN) connectivity platform, Cologix Access Marketplace, designed to directly connect customers to the cloud—in real time. Beginning with Amazon Web Services (AWS) Direct Connect and Microsoft Azure ExpressRoute, Cologix will offer a new virtual cloud on-ramp solution, allowing private, secure,…

What Is Automated Machine Learning and Is It About to Put Data Scientists out of Work?

Since Automated Machine Learning (AutoML) tools, such as Google’s AutoML, launched, experts have been exploring whether they are ready for full enterprise integration and application. AutoML tools claim to let anyone take on the role of a ‘citizen data scientist,' capable of producing production ready, Machine Learning models, without the technical background traditionally required. While it’s certainly true that automated Machine Learning processes are changing the way businesses are able to perform data analysis tasks,…

A Guide to Understanding MarTech AI Lingo

Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the technical jargon and never-ending developments in AI can confuse even the most tech-savvy person. For marketers, AI is an important tool for efficiency and productivity. But which technology is the best to invest in? If you scroll through the internet you’ll find numerous articles describing AI marketing products. Instead of getting lost or overwhelmed by the lingo, take a step back and…