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Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

Manifest, the Current Content Marketing Agency of the Year, Adds David Brown as Executive Chairman

David Brown has joined Manifest as Executive Chairman, effective January 1.  Manifest was recently named the 2019 Content Marketing Agency of the Year by the Content Marketing Institute. In this new position, Brown will oversee all aspects of Manifest, with a focus on continuing growth throughout North America. "We couldn't be more excited to have David join our team," said Eric Goodstadt, Manifest's President. "Building on our success in the past few years, David's deep…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Allurion Technologies Announces New Hires To Support Rapid Global Expansion and Preparation for US Launch

Whitney Cypes and Chris Aronson join company’s rapidly expanding Commercial team Benoit Chardon promoted to Executive Vice President of Commercial Allurion Technologies, a pioneering leader in the development of innovative, scalable and trusted weight loss experiences, announced the addition of Whitney Cypes as Vice President of Global Marketing and Chris Aronson as Vice President of North American Sales and the promotion of Benoit Chardon to Executive Vice President of Commercial. Whitney Cypes joins the company as…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. Guavus With its AI/ML-based Reflex platform and…

Luxury Institute’s 2020 Luxury Trends From The Global Luxury Expert Network (GLEN)

To generate the trends likely to affect the luxury industry in 2020, Luxury Institute conducted a crowdsourcing project with its Global Luxury Expert Network at the end of 2019. The Global Luxury Expert Network (GLEN) is a growing network of hundreds of luxury goods and services experts who form the core of Luxury Institute’s research, training, and business solutions teams. The network is made up of the best minds in the industry who have a minimum of 12-years of operating experience and are current and/or former C-level, …

Vitech Appoints Todd Eyler as VP of Strategic Marketing and Industry Relations

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech's strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership. Todd comes to Vitech having held leadership positions at software companies, industry analysts and systems integrators. His work at…

FactSet to Launch Datasets on Snowflake

FactSet, a global provider of integrated financial information, analytical applications, and industry-leading service, announced that it will deploy its proprietary datasets, both structured and unstructured, on Snowflake, the cloud data platform, providing investment professionals with immediate and scalable access to content in a cloud-built SQL data warehouse. Snowflake helps users centralize, integrate, and analyze disparate data sources in the cloud for faster and more cost-effective decision-making. FactSet’s…

Vuzix AR Industry Leadership Broadly Displayed at CES 2020

New AR Smart Glasses Products and Numerous Partnership Presentations Will Be on Display Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to report a robust presence at this year's Consumer Electronics Show currently being held in Las Vegas, Nevada. In addition to the introductions of the Vuzix M4000 Smart Glasses and Vuzix Smart Swim, which were covered in greater detail in separate press releases, there will be numerous Vuzix partners demonstrating…

ideaPoint Partners with SAS to Provide Leading Data Sharing Solution Through ClinicalStudyDataRequest.com

Improved data access helps pharmaceutical companies and academic researchers drive scientific innovation and advance medical care Anaqua’s ideaPoint, a leading provider of innovation management solutions, has announced a partnership with SAS, the world leader in analytics. The partnership will provide to pharmaceutical companies and academic researchers the most robust clinical trial data sharing solution, with universal guest access to receive and combine data sets from a variety of platforms or individual companies.…

Vuzix AR Industry Leadership Broadly Displayed at CES 2020

New AR Smart Glasses Products and Numerous Partnership Presentations Will Be on Display Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to report a robust presence at this year's Consumer Electronics Show currently being held in Las Vegas, Nevada. In addition to the introductions of the Vuzix M4000 Smart Glasses and Vuzix Smart Swim, which were covered in greater detail in separate press releases, there will be numerous Vuzix partners demonstrating…

MarTech Interview with Alexandr Galkin, Co-Founder and CEO at Competera

"AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and use all of these to offer proper insights for the right decisions." Could you let us know your journey into technology? What inspired you to start Competera? I’ve always wanted to get away from my past in Consultancy. I remember how it took consultants a lot of time and money to generate the same price and promo recommendations based on econometrics, mathematical statistics and sales forecast for different…

CES 2020 Opens with Innovation That Will Change the World

CES Unveiled, Preshow Media Days and Keynotes From Samsung and Daimler Kick off World’s Largest Tech Event CES 2020 opens unveiling the next generation of innovation that will redefine industries, create jobs and solve many of society’s challenges. With more than 4,400 exhibiting companies, including 1,200 startups, CES 2020 features the latest transformative technologies, including 5G, artificial intelligence, vehicle technology, digital health and more. Owned and produced by the Consumer Technology Association (CTA),…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

CES 2020 Survey by CITE Research/Dassault Systèmes: Consumers Want Personalized Products but Won’t Wait for Them and Expect a Cost Benefit…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide

Customer feedback and high ratings for RingCentral, Named a November 2019 Gartner Peer Insights Customers’ Choice RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced it has been recognized as a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide as reviewed by customers. RingCentral received an overall rating of 4.5 out of 5 stars, based on 125 reviews, as of 31 October 2019. “We take…

Sprint Unveils Certainty Network Design Model To Unite Full Business Solution Portfolio

Intelligent Wireline Network Design Model Engineered for Enterprises; Brings Greater Reliability, Availability Sprint announced the Certainty network design model at CES 2020. Certainty represents a fresh look for Sprint's long-standing, award-winning wireline solutions portfolio. The new approach addresses the ever-changing demands of dynamic digital businesses by combining multi-layer network diversity to deliver an unprecedented 100% availability service level agreement (SLA). The announcement comes alongside a broader…

Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment. Also missing are the interviews with business leaders who share why and how they’ve made lifting people out of poverty through employment a priority. For all the talk about purpose and inclusion, we’re still not connecting the dots.…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. With its AI/ML-based Reflex platform and products, Guavus uniquely breaks down the…

SmartDrive and Averitt Express Renew Partnership with Multi-Year Contract

Fleet Experiences Multi-Million Dollar Liability Savings Due to Exonerations from Video-Based Safety Solution SmartDrive Systems, a leader in video-based safety and transportation intelligence, announced that Averitt Express (Averitt), a leading provider of freight transportation and supply chain management with international reach to more than 100 countries, renewed its SmartDrive video-based safety program contract because of the cost-saving results achieved since installing the business-critical solution. After…