New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to…
Read More...

TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, announced at Radio Show key findings from its new brand study that show radio ads, on…
Read More...

Generates 3x Increase in Sales on Titles Included in the Program Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced that Open Road Ignition full-service marketing delivered an average of 3X increase in revenue for thousands…
Read More...

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance…
Read More...

Leading Video Advertising and Monetization Platform Promotes Former Senior Product Director to Drive Integrated Global Marketing Strategy SpotX, the leading video advertising and monetization platform, announced that Kevin Hunt has been…
Read More...

A business has to utilize all sorts of strategies to attract customers, returning or otherwise. A tactic that has been receiving an upswing in popularity is email mailing lists. Mailing lists are great because customers usually agree to…
Read More...

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18 Melissa, a leading provider of global contact data quality and identity verification solutions, announced its Clean Suite for…
Read More...

Communications Suppliers, Banks and Property Insurance Lead Customer Churn Risk in the CallMiner Index New research released by CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, reveals…
Read More...

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in…
Read More...

Aviso90 Trial Donations Go to Donorschoose.org Aviso, the leading provider of AI-powered opportunity management solutions that increase revenue, announced a new trial offering to coincide with Salesforce’s Dreamforce conference. Aviso’s …
Read More...

Machine Analysis Honored as a ‘New Product of the Year’ for Streamlining and Improving Sales Coaching Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions,  announced that Brainshark Machine Analysis is a…
Read More...

S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic.…
Read More...

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading video platform, announced it has been granted accreditation by the Media Rating…
Read More...

New Whitepaper and Advertising Week Panel Discussions Aim to Educate Marketers on How Data and Technology Can Drive Better Customer Experiences Customer identity is the foundation of any successful business, yet many businesses still…
Read More...

ZaiLab, a next-generation software company specializing in omnichannel, cloud-based contact center software, announced its new Supplier Partner relationship with Intelisys, a ScanSource company and the nation’s leading Technology Services…
Read More...

Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the…
Read More...

Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released…
Read More...

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by…
Read More...

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the…
Read More...

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in…
Read More...