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AI Can Help Improve These 4 Things

Ever since a group of Mathematicians and Scientists gathered at New Hampshire's Dartmouth College 65 years ago and laid the groundwork for Artificial Intelligence (AI), we've watched AI have a colossal impact on countless businesses and industries. Advertising and Marketing are no exception. In digital media, enlisting the help of machines to interpret information, extract insights, and even generate ad creative is transforming the way marketers work and guiding the decisions they make on behalf of their brands. Data may…

Flowhaven Continues Rapid Growth with New Customers, Hires & Office in the World’s Entertainment Capital

Within first 100 days of announcing seed funding, licensing relationship management solution celebrates major new clients, new LA office and key hires Flowhaven, the only brand licensing solution built on the world's #1 CRM platform, Salesforce, is marking three months of accelerated growth with the opening of a new office in Santa Monica, Calif.; appointments to key positions; a new client roster and; an expanded customer support footprint. The new office, located in the U.S. entertainment capital, includes the new US…

Alibaba Cloud Offers AI, Cloud Services to Help Battle COVID-19 Globally

Alibaba Cloud, DAMO Academy and DingTalk technologies available to medical personnel Alibaba Cloud, the data intelligence backbone of Alibaba Group, said it has offered medical personnel around the world advanced cloud-based technology applications in the fight against the COVID-19 pandemic. The artificial intelligence-enhanced innovations are based on learnings and insights garnered during the initial outbreak of the virus. The series of cloud-native anti-coronavirus solutions stem from joint efforts of Alibaba…

MSPs Fueling Growth for Avanan Email Security

Mike Lyons Joins Avanan Team to Accelerate MSP/MSSP Channel Avanan, the highest rated security solution for cloud-based email and collaboration suites, today announced the company has hired industry veteran Mike Lyons to manage the company’s expanding business through MSPs and MSSPs (Managed Service Providers and Managed Security Services Providers). Lyons joins the company to build on Avanan’s 3X growth year-over-year through this key channel. “Avanan offers MSPs and MSSPs an unparalleled value proposition: a…

Alterra.ai and Mymo Launch a Chatbot That Can Answer Questions on the Coronavirus Outbreak

The COVID Q&A bot answers questions on the coronavirus symptoms, prevention, and treatment, among other things. It helps people concerned about the coronavirus outbreak to quickly get answers to their burning questions. Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time The bot relies on the information from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The bot is available to medical…

IntentData.io Announces Availability of Intent Data Which Remains Effective and Accurate During Work From Home

Company’s Data is Sourced From Publicly Observed Action and Doesn’t Require IP Address Resolution IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment. As we all adapt to the unknown, and after first caring for the safety of family, neighbors, and employees, companies are adapting and getting back to work. Marketing and sales have changed. New tools are required, including intent data. Most third-party intent data solutions rely on IP address resolution or…

ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

SaaS Platform Schedulicity Waives All Fees to Assist Small Businesses

Online scheduling platform, Schedulicity, announced Sunday that it will waive all fees for existing and new businesses for the next three months. The company, which provides online appointment booking and class scheduling, launched the initiative to support service-based businesses that are struggling in the face of the COVID-19 outbreak. As a SaaS platform that offers business tools for hairstylists, barbers, yoga instructors, and fitness studios, as well as massage therapists, facialists, and nail artists, Schedulicity…

Harte Hanks’ ADT VR campaign wins four ECHO awards

Harte Hanks, a leader in developing customer experiences and behavioral marketing, won four ANA International ECHO Awards for its breakthrough virtual reality (VR) campaign developed for ADT Security. One of the four ECHO wins was the highly coveted Golden Mailbox Award, which distinguishes one campaign as being the most-innovative use of the mail medium. “It’s an honor to be recognized among the world’s best data inspired direct marketing campaigns,” states Keith Sedlak, Harte Hanks’ Chief Growth Officer. “It’s another…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada. TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate…

Dataiku 7 Brings Deeper Collaboration and More Granular Explainability to Enterprise AI

The latest version of Dataiku expands features for statisticians and data scientists plus adds individual prediction explanations for all Dataiku, the leading Enterprise AI and machine learning platform, announced the release of Dataiku 7, bringing deeper integration for technical data professionals to work on machine learning project development and row-level explainability for white-box AI. Additional feature highlights with this latest release include Kubernetes-powered web apps to expand on the capabilities introduced…

How to Avoid Tone Deaf Marketing in Uncertain Times

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Entire nations are under quarantine, business and school closures are rampant, and the phrase “social distancing” is possibly one of the most talked-about and pressing concepts of the day. In these times, customer communications – particularly digital ones – become especially…

Sinch AB (publ): Sinch Adds Conversational AI Capabilities Through Acquisition

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of EUR 6.9 million. Founded in Antwerp in early 2018, ChatLayer.ai is a cloud-based software platform that lets businesses create multi-lingual chatbots and voicebots using Artificial Intelligence (AI) and Natural Language Understanding (NLU). The platform enables intelligent two-way conversations between businesses and their customers across…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

Yext Spring ’20 Product Release Now Available for Early Access

New enhancements give businesses more flexibility to structure their brand data, deliver optimal site search results, identify conversion sources, and more in the Yext Search Experience Cloud Yext, Inc. , the Search Experience Cloud company, announced the availability of its Spring '20 Product Release for early access. The release introduces several enhancements to the Yext platform, including a new way to view suggestions to brand data, more visibility into the source of digital conversions, and customizable…

Email Marketing Generated $42 for Every $1 Spent in 2019

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from iPost, Nylas, Applied Systems, Oracle, and MoneyGram International. iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service…

Akamai Technologies Elects Marianne Brown to Board of Directors

Akamai, the intelligent edge platform for securing and delivering digital experiences, announced the appointment of Marianne Brown to the Akamai Board of Directors effective March 13, 2020. "Marianne is an experienced CEO, COO and board member, and we are fortunate to add her to our board of directors," said Dr. Tom Leighton, chief executive officer of Akamai. "We look forward to benefiting from her extensive financial, operational and leadership expertise, her diverse perspectives, and her valuable experience with large,…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

ChannelAdvisor Expands Support for Brands and Retailers on Amazon in the Netherlands

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced support for Amazon.nl, coinciding with Amazon's launch in the Netherlands. ChannelAdvisor's support for Amazon.nl allows merchants with a European unified account the ability to list and sell their products directly to consumers on Amazon's new Dutch marketplace.1 With 85% of the Netherlands' population shopping online in an e-commerce market worth an estimated €23.7…