Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup
Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network.
By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…