Technology industry M&A Deals in Q3 2019 Total $36.08bn in US

Total technology industry M&A deals in Q3 2019 worth $36.08bn were announced in the US, according to GlobalData’s deals database. The value marked a decrease of 21.05% over the previous quarter and a drop of 39.05% when compared with the last four-quarter average of $59.23bn. The US held a 55.6% share of the global technology industry M&A deal value that totalled $64.84bn in Q3 2019. In terms of deal activity, the US recorded 499 deals during Q3 2019, marking a drop of 8.3% over the previous quarter and a…

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown Customers To help organizations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organizations to provide personalized and contextual experiences across…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

Bayard Advertising Agency Adds Yet Another Industry Leader – Hires Mitch Gerson

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment and employment branding, is excited to announce the addition of Mitch Gerson as Vice President, Business Development. Mitch began his career at Bernard Hodes Group, having run his own sub-division for over 16 years within the agency. It was there that he flourished, building a career there that afforded him the opportunity to work with a number of Fortune 100 companies, including familiar names such as…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Carvertise Expands as It “Drives” National Advertising Campaigns

Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware.  The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years.  Macleod presented Carvertise's growth strategy to the Council on Development Finance (CDF) today and was approved for a $290,000.00 performance-based grant from the Delaware Strategic Fund.…

CompTIA and ACTE Partner to Close Workforce Gaps in the Technology Industry

Leading Industry Associations Will Collaborate on Programs and Strategies to Accelerate the Delivery of Highly Skilled Talent to the Tech Workforce The Computing Technology Industry Association (CompTIA) and the Association for Career & Technical Education® (ACTE) announced that they will work together on new programs and strategies designed to ready more people for careers in technology occupations. The partnership brings together two organizations that are leaders in their industries. ACTE is the nation's largest…

Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals

New poll results announced: Only 8% of UK adults believe political advertising online should be allowed without regulation 71% of Facebook users say they encounter fake news on Facebook compared with 21% of radio listeners Society divided on whether consumer-generated news has a negative or a positive impact 47% of those aged 18-24 actively share news they know to be fake An Intuit Research/Norstat poll of 1,100 UK adults last week reveals the extent to which fake news has become ubiquitous for…

Sprinklr Acquires Nanigans’ Social Advertising Business

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social…

Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising

Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 percent of U.S. consumers play video games on at least one device, there…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Digital Advertising Alliance Announces CCPA Tools for Ad Industry

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act (CCPA). The DAA guidance calls for web and app publishers to display a CCPA-mandated text link and a unique icon to California…

Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse Effectv, the advertising sales division of Comcast Cable, announced the launch of Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through…

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%

New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and…

Incorporating Human Touchpoints Alongside Technology to Improve Customer Service

There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across the board. Unfortunately, implementing technology can be a double-edged sword. Rely on it too much, and a business risks losing any semblance of a personal touch with its customer base, resulting in minimal brand loyalty and high attrition rates. This, in turn, puts more pressure on Sales and Marketing to attract higher numbers of new customers and convert more leads. What’s a…

TripAdvisor Launches its First Self-Serve Advertising Platform

New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world's largest travel platform, launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers. Also Read:…

Sam’s Club Brings Together Record-Breaking Olympians Usain Bolt and Allyson Felix in Latest Advertising Campaign

New Digital Campaign Features Sam's Club Time-Saving Tech, Aims to Crown the World's Fastest Shopper Sam's Club, the first digitally-led warehouse club, has partnered with two of the world's fastest athletes in a new campaign touting the company's mobile-checkout scanning technology. Retired sprinter and world's fastest man Usain Bolt and 12-time world championship gold medalist Allyson Felix highlight the speed and ease of Scan & Go in a series of digital videos launching today. Scan & Go is proprietary…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…