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Direct Agents Introduces Standalone OTT Solution

Directagents.TV Is the Agency's Expanded Offering for OTT Growth Marketing Direct Agents, a data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth: DirectAgents.TV As a leader of OTT growth marketing, Direct Agents has launched a stand-alone solution for OTT subscriber & audience acquisition, churn management, tune-in, and content launches. In addition, Direct Agents helps with cross-device presence management and OTT-specific…

Interview with Mark Bembridge, CEO, Smartology

"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at Smartology and how you got here. What inspired you to join an AdTech company? Working on semantic recognition platforms, as far back as 2004, was a formative period. The technology was new, but for those of us closely associated with it, the opportunities that opened up were really…

comScore Launches New Audience Segments to Maximize OTT Reach

New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics company, comScore, announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore's proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers…

Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…

Penske Media Expands Partnership with Outbrain

Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in personalized content discovery. Outbrain delivers significant revenue for publishers like PMC through sponsored content, while personalizing the editorial content for readers. Also Read: Penske Media Appoints New Vice President Of Revenue Operations PMC has been an Outbrain distribution…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…

TechBytes with Ira Cohen, Chief Data Scientist, Anodot

Ira Cohen Co Founder, Chief Data Scientist, Anodot Anodot recently won an award for innovation in analytics. We spoke to Ira Cohen, Chief  Data Scientist, Anodot to figure out what the future of analytics looks like.MTS: Tell us about your role at Anodot and the team you handle. Ira Cohen: I am the Chief Data Scientist and co-founder of Anodot. The company was founded in 2014 as a new way to provide insights from big data that is changing and growing in real time. Our goal is to illuminate business blind spots so…

MediaOne Business Group Launches Its Revamped Website with Comprehensive Digital Marketing Services

MediaOne Business Group, one of the best known digital marketing agencies in Singapore, recently relaunched their new website, which promises to rebrand its work and offer a range of new services for local and global clients. The portal is also targeted to offer MediaOne's digital marketing services. The company recently arranged for a press conference to announce this new initiative which they feel will revolutionize the way companies can enjoy more online visibility without the hassle of more costs, more processes and more…

Datonics Partners with Kochava Collective, Allowing Mobile Marketers to Reach Desired Audiences

Data from Datonics Is Integrated within Kochava's Mobile Data Marketplace, Giving Marketers Access to More Audience Data, Helping Reach Desired Audiences Online data company Datonics has partnered with Kochava, an industry leader providing holistic measurement solutions for connected devices. This new agreement provides mobile marketers with access to even more audience data to help them reach specific consumers who are most likely to be interested in their products. Mobile marketers can access Datonics data through…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

The State of Ads.txt: Not a Big Clean-up Yet

Ad tech is not immaculate, let’s face it. The ecosystem is inhabited by bad actors and digital transactions are intervened by shady intermediaries. Tricky fraudsters like Methbot generate invalid traffic and get away with it. Programmatic has long lacked a mechanism for buyers to verify whether a supplier is legitimate to sell a publisher’s ad inventory. On the open exchange, buyers think they’re buying inventory from reputable publishers like NBCUniversal but often end up purchasing from impostor sites instead. As a result…

Laura Desmond Appointed to DoubleVerify Board as Providence Equity Partners Acquires Majority Stake

Private Equity Firm Investment Aims to Extend DV's Leadership in Digital Media Measurement and Analytics DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, has announced that it has reached an agreement for a majority investment by Providence Equity Partners, a leading global private equity firm with more than $50 billion in assets under management. Additionally,  Starcom MediaVest Group CEO Laura Desmond, is set to join Board of Directors. Recommended Read: AppNexus,…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

TechBytes with Dan de Sybel, CTO at Infectious Media

Dan de Sybel CTO at Infectious Media According to an eMarketer report, programmatic display ad spend will reach $33 billion this year and would hit $46 billion by 2019. Earlier this year, Infectious Media partnered with Screen6 to offer targeted, cross-device digital campaigns on a global scale. We spoke to Dan de Sybel, CTO at Infectious Media, to explore how businesses can maximize programmatic performance using data science, analytics and brand safety strategies.MTS: Tell us about your role at Infectious Media and how…

Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017

Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile. "Quality video ads are stories told to elicit a consumer response – this creative process won’t…

Interview with Giovanni Strocchi, CEO, ADmantX

"The connection between a brand and its audience is driven by emotion, which means that brands must be able to trigger consumers’ emotional senses to get them involved and forge a lasting bond with their audience." On Marketing Technology MTS: Tell us a bit about your role at ADmantX and how you got here. As CEO of ADmantX, I’m responsible for the company’s strategic direction and culture and as the company has grown, I’m also responsible for overseeing our expansion in international markets, developing new product…

TechBytes with David Yaffe, GM, Publishers and Platforms, LiveRamp

Over 450 publishers are now using LiveRamp’s IdentityLink, including Time, Inc., Hearst, and The Weather Company. IdentityLink unifies LiveRamp’s identity resolution suite of capabilities with those acquired in the 2016 acquisitions of Arbor and Circulate. We spoke to David Yaffe, GM, Publishers and Platforms, LiveRamp to understand the changing landscape of people-based marketing strategies after the new announcement. MTS: Tell us about your role at LiveRamp and how you got here. David Yaffe: I am the GM for…

Has Programmatic Delivered on Its Original Promise?

When it first burst onto the market way back in 2006, programmatic was often touted as the answer to finally take digital marketers away from their one-size-fits-all approach. Digital advertising was a blunt instrument that needed to be more targeted, more relevant and much more efficient. Ten years on though, this original promise still hasn’t quite been realized. There’s certainly no call to be pessimistic about what’s been achieved over the last decade. Companies like Rubicon Project, AppNexus, MediaMath and others…

Viant Advertising Cloud Recognized as Best Performance Marketing Technology 2017

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year. Recommended Read: Programmatic Advertising Best for Audience-Based Buying Campaigns The panel of judges recognized…