Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Mastercard Brings Digital Identity to Real World Tests

Initial Pilot Activities Launched in Australia Mastercard marked the first tests of a new digital service that has the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world. The initial in-market pilot will take place in Australia through two separate efforts with Australia Post and Deakin University. “Our increasingly digital life – the way we transact and interact – has challenged our traditional notions of identity, trust and privacy. We need a new…

Atento Wins the 2019 Customer Experience Banking Report Award in Brazil

The company won this award with a case developed in partnership with Stelo, Cielo's payment solutions company Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, won the 2019 Banking Report Award in the Customer Experience category in Brazil, with a case developed in partnership with Stelo, Cielo's payment solutions company. Dimitrius de Oliveira, Atento Brazil Regional Director, said,…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

Manthan Achieves AWS Retail Competency Status

Manthan, a leading artificial intelligence (AI) - powered Cloud Analytics Company, announced today that it achieved Amazon Web Services (AWS) Retail Competency status in the Advanced Retail Data Science & Customer Engagement category. AWS Retail Competency Partners deliver highly specialized technical expertise and proven customer success across numerous innovative solution areas in retail with specific focus on Data Lakes, AI, Machine Learning (ML), and Analytics solutions that improve operational efficiency,…

e-Spirit and Nvizion Solutions Ink Partnership

Partnership enables the delivery of content-driven e-commerce experiences that turn customers into lifelong fans e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, and Nvizion Solutions, a leading digital commerce solution and service provider and creator of the Nitrogen Platform--the industry’s first AI-driven CDN-- have signed a new partner agreement to deliver content-driven e-commerce experiences to global B2B and B2C retail and e-commerce customers. Marketing Technology…

Half of Retailers Unprepared for Christmas Fraud Frenzy

- Retailers hit by 20,000 fraud attempts, following swing towards digital holiday retail spend – Thousands of British retailers and millions of shoppers are being targeted by fraudsters as the holiday shopping season is in a full swing according to a comprehensive study by retail and fraud experts at GBG – the global identity data specialist. In a survey of more than 2,000 UK consumers and 150 retailers, GBG found that less than half (49%) felt they had prepared enough for festive fraud but 88% were now increasing…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…

Ticker Tocker Brings its First Predictive AI Layout to their Platform

AI Layout release proves Ticker Tocker's unique ability to develop custom trading layouts for it's Leaders Ticker Tocker, a social marketplace comprised of trading Leaders who provide real-time actionable trades and trading tools, announced the release of their first Leader layout powered by an AI algorithm. As a part of Ticker Tocker's mission of providing Leaders a platform to be able to monetize their expertise, Ticker Tocker has worked hand-in-hand with a new fledgling AI prediction platform, Adhara, to create a…

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…

AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

Demand Spring Releases Results of Revenue Marketing B2B Benchmark Survey

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

Passport Raises $65 Million in Series D Funding

Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners and ThornTree Capital Partners. These new investors join existing Passport investors Bain Capital Ventures, MK Capital, Grotech Ventures, and Relevance Capital. To date, Passport has raised a total of $125M. The new capital will be invested in growing Passport's mobility software…

Seismic Rolls Out Fast and Flexible Deployment Options

Seismic Now Offers Accelerated Implementation Programs So Customers Can Start Seeing Benefits in as Few as Five Days Seismic, the market leader for sales enablement platforms, has rolled out accelerated implementation programs so companies can deploy Seismic's award-winning SaaS platform in as few as five business days. Seismic created the implementation programs based on experience onboarding more than 750 customers. The result includes tools such as easy to follow implementation templates and checklists designed to get…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

Maoyan: China will Create Valuable Movie Companies Over the Next Decade

Maoyan Movies, a subsidiary of Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), believes that consolidation in China's movie industry will create real valuable platform companies over the next five to 10 years. "There are still no real platform movie companies in China, like the 'Big Six' of Hollywood," said Maoyan Entertainment Chief Operating Officer Kang Li during the movie industry "Power Chart 2020" event on Sunday. "With industry consolidation over the next five to 10 years, China will create real…