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Amplifi Releases Detailed Analysis of Salsify’s Enterprise PIM

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has scored strongly across all core product information management (PIM) capabilities in a new report by Amplifi, a leading information data management consultancy. "Under the Hood: Salsify PIM" also details new capabilities required in PIM platforms as the category continues to expand, including enhanced content, syndication, and DAM functionality, where Salsify is "well positioned to remain a leader." Marketing Technology…

As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…

Women Leadership Awards, 2020-Mansi Rana, MD EZ Rankings Recognized as Digital Marketing Leader of the Year

Mansi Rana, MD @ EZ Rankings Recognized as Digital Marketing Leader of the Year UsinessMedia Group along with Lifestyle India on March 8, 2020, has announced the winners of the highly prestigious Women Leadership Awards. There were 56 winners at 5 unique levels that were honored and celebrated at various levels because they are leaders, innovators, and achievers in their industries. The awards were held at Hotel Vivanta by Taj in New Delhi on International Women's Day and it was organized by Praxis Media, which is the…

Arena Raises $2.3 Million Seed 2 Round Led by Redpoint Eventures

Arena enables media and e-commerce companies and nearly every other online business to improve experiences and reclaim ownership of their audiences from social media giants During his days at Hulu as part of the advertising sales team that scaled the media company’s revenue from $80 million to more than $1 billion, Arena CEO Paulo Martins had an epiphany. Nearly every single company in the world needs to make marketing decisions based on customer data and build their own customer experiences to more wisely spend marketing…

Bold BI Adds New Embedded Features and Customization for BI Software

Bold BI makes it easier to customize and deploy dashboards for every user Syncfusion, Inc., is pleased to announce the latest version of Bold BI, its cloud-neutral business intelligence dashboard solution, for both its Enterprise and Embedded versions. Bold BI Embedded now provides a new JavaScript SDK that allows users to easily embed dashboards into a web application in a secure manner. In addition, it provides enterprise-grade dashboards that create more powerful data visualization and allow users to analyze data in…

Experlogix CPQ and Dynamicweb Ecommerce Combine To Make Ordering Complex Products Online Easy

CPQ and Ecommerce Join Together to Offer a Web-Based Configurator with Shopping Cart Experlogix LLC, a premier provider of Configure, Price, Quote (CPQ) technology specializing in fully integrated quote and order automation solutions, announced the immediate availability of Experlogix CPQ with Dynamicweb eCommerce on the Microsoft Dynamics 365 Customer Engagement and Sales platform. The combined products enable Experlogix CPQ users to extend complex quote and order configurations to their customers via a web-based eCommerce…

Influitive Launches Game-Changing Buyer Experience Platform

Influitive Corporation—a leading provider of customer advocacy and engagement software—today announced the launch of its new open hub, Influitive Experience. “Today’s buyers are overwhelmed by the number of vendors and options available to them, yet are underwhelmed by the messages they are receiving and the buying process,” said Dan Cote, Chief Marketing Officer at Influitive. “To survive in today’s SaaS-driven, digitally connected world, companies must embrace and orchestrate customer engagement beginning with the buyer…

Katalyst Technologies Inc. Launches Sales Katalyst For Enhanced B2B Customer Experience

Katalyst Technologies Inc., a leader in catalyzing digital transformation for enterprises, announced the launch of Sales Katalyst, a comprehensive solution for ecommerce businesses enabling them to integrate with any ERP system seamlessly. The solution will be a breakthrough to retail firms seeking a user-friendly platform to meet the needs of sales teams while feeding them real-time data. Sales Katalyst establishes a digital thread between businesses and their clients to help eliminate order errors, lessen customer service…

Raydiant Announces Strategic Partnership with Soundtrack

Raydiant has partnered with Soundtrack Your Brand to take the customer experience beyond the visual screen with custom music playlists that are easy to manage anytime from anywhere Raydiant introduces a strategic partnership with Soundtrack Your Brand to provide a complete, unforgettable experience for customers. Soundtrack Your Brand provides the world's largest catalog of popular music curated by genre and mood. Users can create or select customized playlists to create a signature vibe in their space and coordinate with…

Vonage Announces Zapier Integration

Gives Vonage Customers Access to 2000+ business applications and productivity tools Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has launched a new integration with leading IPaaS provider Zapier, offering Vonage Business Communications (VBC) unified communications customers and Vonage API customers immediate access to more than 2,000 of the world's leading business applications and productivity tools. Integration with Zapier enables users to seamlessly…

Sigma Computing Unveils Major Updates to Cloud Solution

New Dynamic Dashboards and Enhanced Embedded Analytics Capabilities Extend Value of Sigma Across Data Ecosystem Sigma Computing, an innovator in cloud-native analytics and business intelligence (A&BI), is powering a community-driven approach to A&BI with the latest version of its solution. The new interactive dashboards transform the A&BI process by enabling seamless collaboration between business users and data experts and allowing the domain experts to align A&BI efforts with business needs. Sigma’s new…

Ascent360 To Enable Smart Segmentation At Grouse Mountain

CDP Will Enhance Customer Visibility by Unifying Disparate Data Ascent360, a leading customer database platform (CDP) provider for resorts and outdoor-recreation facilities, has been chosen by Grouse Mountain Resort to boost its digital marketing efforts during this challenging time. Grouse Mountain is a four season resort located 15 minutes from downtown Vancouver, British Columbia in Canada. Known as "the Peak of Vancouver" for its focus on snow sports, Grouse Mountain also features unique activities for guests of…

ironSource Aura Launches Aura Care – On-Device Protection Plan Service for Carriers

New product provides customers with a user-friendly and convenient protection offering, while creating a new revenue stream for telcos ironSource Aura, leading engagement platform for carriers and mobile OEMs, announced Aura Care, the latest product empowering carriers to create added value and a richer device experience for customers. Aura Care broadens the way device protection plans are accessed, purchased and delivered to phone owners, allowing them to easily purchase and activate these plans directly from their device,…

Top ABM Interview: TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

Alliance Data Provides Card Services Performance Update For May 2020

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

Scibids Technology Expands into U.S.

Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced today the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately. With Scibids, campaign managers leverage the most granular…

NICE Introduces Agile CX, Preparing Organizations for Extreme Business Agility in the New Reality

Utilizing cloud, AI, and analytics to build a blueprint for providing superior CX business insight and workforce agility NICE announced its launch of Agile CX, a program focused on addressing the need for extreme business agility as CX organizations are fighting to gain leadership in unprecedented times. For many years, organizations were busy building capabilities to improve efficiencies and experiences, accepting that implementing changes required months or even years. After facing the extreme challenges driven by…

Adwerx Helps Industry Elite Grow their Business With Proven Technology, Launches the Top Producer Platform

Leading provider of automated digital advertising for real estate, mortgage and other verticals brings customized advertising solutions to prominent professionals Adwerx, preferred digital advertising platform to over 25% of the top real estate brokerage firms and over 15% of the top mortgage originators in the U.S., announces the Top Producer Platform, a solution designed specifically with leading professionals in mind to increase their productivity and scale efficiency. The new service gives clients a customized,…

How Remote Working Will Help Retail Revaluate Its Agenda

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

Upstream Expands Series B Funding

Upstream partners with Salesforce Ventures to fuel the development of new end-to-end data services for the automotive ecosystem Upstream Security announced that it has secured an expansion of its Series B funding with an investment by Salesforce Ventures. The undisclosed amount is in addition to $30 million previously invested by Alliance Venture Capital (Renault, Nissan, Mitsubishi), Hyundai, Nationwide Insurance, Volvo Group, and others. Upstream offers specialized cloud-based data services for connected cars,…