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As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence

Company Offers GDPR-Safe Solution for Brands and Agencies to Target Audiences with Relevant Messaging, Without the Use of Third-Party Data and Cookies Grapeshot, the contextual intelligence platform that empowers brands to connect with consumers by unlocking the power of real-time context, announced its GDPR-safe solution for brands, agencies, and programmatic platforms, navigating the impending General Data Protection Regulation policies (GDPR). GDPR goes into effect on May 25, 2018, and is expected to render up to 75%…

Metadata Delivers AI Capabilities for Ad Campaigns on LinkedIn

Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced that is has joined the LinkedIn Marketing Partners Program. Metadata's integration with LinkedIn's advertising APIs enables marketing managers to create, optimize, measure and ingest leads directly into their CRMs. With Metadata's new API integration, businesses that advertise on LinkedIn can now create and optimize account-based marketing (ABM) campaigns at…

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

UPLTV's Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile game ad mediation, released its February 2018 Global Mobile Game Advertising Monetization Data Report. This report is based on the data collected from over 30 million ad impressions on iOS and Android devices. Ad impressions are categorized based on casual, match-three, and casino games. For each category, the advertising monetization indicators eCPM (effective cost per mille) are collected and stats…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

Metadata Secures Second Patent for B2B Lead Generation Technology

The Patent Is For 'Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based on Target Audience Feedback' Metadata Inc., the pioneer of AI operated demand generation platforms for B2B companies, announced that it has secured a second U.S. patent for its technology that generates demand and customer leads for B2B advertising campaigns. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata's technology can select candidate…

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) Designation Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4…

New Style Data Platform Trendage Combines AI, Communities and Visual Search To Provide Automated Product Recommendations

Retailers Can Now Access Valuable Insights On Customer Apparel Preferences and Cross Sell Data In a Timely Manner Trendage, a new data-driven style platform, officially announced the launch of its company, team, and product, Automated Product Recommendations for retailers. Using artificial intelligence, visual search, and a community of millions of trendsetters, Trendage automatically generates 10 million+ style recommendations per month for apparel, accessories and footwear retailers that highlight what items pair well…

Interview with Karen Steele, Chief Marketing Officer, LeanData

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

SAVO Introduces Dynamic Data Integration

Easy integration of Real-Time Data into Custom Sales Assets SAVO Group, provider of the most complete sales enablement solution, announced the launch of Dynamic Data to enable easy integration of real-time data into custom sales assets.  The Dynamic Data capability allows rapid integration to external and internal data sources, automating the generation of customized documents with real-time data from sources such as Morningstar and Salesforce. SAVO launched Dynamic Data early in 2017, allowing custom…

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…

Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campaigns

The data ship has long since sailed. Today data is everywhere. In fact, data has grown at such an exponential rate that it has forced marketers to forge new paths in how they leverage data as part of their marketing campaigns. However, there is so much data and so many options regarding what to collect and how to leverage it that many marketers simply don’t know where to begin to move towards true people-based marketing. Here are six critical steps for marketers to effectively leverage data in order to drive successful…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

Insight Named Microsoft Worldwide Customer Experience Partner of the Year

Insight also recognized as finalist in Retail and Solution Assessment categories of Microsoft’s global awards Insight Enterprises, the global integrator of Insight Intelligent Technology Solutions for organizations of all sizes, was named as Microsoft’s 2020 Worldwide Customer Experience Partner of the Year on Monday for its ability to understand today’s business to business (B2B) buyer, meeting them where and how they like to engage. Insight’s end-to-end approach to digital transformation was recognized as key to…

Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

How Machine Learning Improves Efficiency and Management of Workforce

At a time when businesses are experiencing unimaginable disruptions, demands and priorities are continuing to shift. While maintaining functionality and financial health remains at the forefront of concerns, workforce management is an essential piece of successful business operation that must continue to be tended to despite the current climate business leaders are facing.  Companies can look to technology, such as Machine Learning and Artificial Intelligence to help streamline their workforce management processes while…

MarTech Interview with Marc Laplante and Mike Kelly, Co-Founders at Intentsify

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. What inspired you to co-start Intentsify? Our careers began in 1999 when we joined TechTarget as account executives. After a 13-year career that included running two of the company’s largest media groups, we began to see a shift in how marketers were beginning to use data to power demand generation. That shift drove us to…

MapAnything Unveils Latest Version of Industry-leading Geo-Enabled Field Productivity Platform in Spring ‘19 Release

Enhancements Make it Even Easier for Field Sales and Service Teams to Increase Productivity, Slash Costs and Drive Revenues MapAnything, the leading provider of geo-enabled field productivity solutions for field sales and services organizations, unveiled enhancements to its award-winning platform. Purpose-built to meet the most challenging field environments, MapAnything solutions align field activities with business goals in one, unified platform.  The latest advancements to the MapAnything core solution make it even…

Interview with Jenn Steele, CMO, Madison Logic

"Where before it was difficult to digitally reach people with the right titles at your target accounts, now you can not only reach exactly the CMO and VP of Marketing at company X, but you can reach them across devices."Tell us about your role and journey into ABM. I am CMO of Madison Logic, a global ABM platform that customers use to convert their best accounts faster. Madison Logic is the third company at which I’ve worked that uses ABM. I first brought ABM into a big data company in 2015, where our BDRs weren’t having…

Mass² Launches Deal IQ to Help Brands Generate Precise Attribution Models

Advertiser Solutions Provide Clarity of First-Party Data to Curate Audiences Specific to Campaign Needs Mass², a wholly-owned subsidiary of Nexstar Digital LLC, and premium provider of multi-screen digital advertising announced the launch of its Deal IQ technology. Built on data science and machine learning tech, Deal IQ leverages proprietary audience and inventory data from Nexstar’s owned and brand safe supply of 171 local broadcast stations and 2,000 direct publisher integrations. This unique approach maximizes ROI and…