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BOLD Worldwide Targets McKinsey and Company by Announcing a Massive Expansion Combining Big Data and Corporate Strategy to Its Leading…

Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, announced its expansion beyond the advertising industry to challenge the antiquated methods used by traditional consulting firms by unifying and integrating big data, corporate strategy, creative services, and marketing solutions into a predictive driven, cost-effective, end-to-end growth solution for organizations of all sizes. "For almost fifteen years, BOLD Worldwide supported…

SproutLoud Receives Patent for Distributed Marketing Platform

The US Patent and Trademark Office Awarded Sproutloud a Patent for Its Distributed Marketing Platform SproutLoud, a leader in the Through-Channel Marketing Automation (TCMA) industry, was awarded a patent from the U.S. Patent and Trademark Office for its Distributed Marketing Platform – a system that allows local marketers to use an online portal to access marketing resources of one or more major brands. "The Distributed Marketing Platform patent allows us to create unique technology for broad networks of distributed…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

What Your Marketing Team Can Learn From DevOps

Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well with system administrators and IT technicians—DevOps was born. DevOps was created to combine important, yet different parts of a Software Project team. While Developers push software improvements, adding new features and making updates, the Operations team works to stabilize and maintain systems. They tackle bugs and test software changes before they make it end users. Organizations…

Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence. Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO).  In…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

Ntooitive Named Digital Marketing Agency of Record for L.A. Care Health Plan

Nation’s Largest Public Health Plan with Nearly 2.2 Million Members Taps Ntooitive to Drive Brand Awareness, Leveraging Agency’s New Marketing Solution Called Ntooitive Healthcare Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, has been selected by L.A. Care Health Plan, the largest publicly-operated health plan in the country, as its Digital Marketing Agency of Record. To drive and support a growing healthcare practice, Ntooitive has also…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

Digital Marketing Studio Fancy Pants Group Announces Savvy Converter And Savvy Platform For Short-Form Video Production

Manhattan-based digital marketing studio Fancy Pants Group announces Savvy Converter and Savvy Platform. These innovations mark the studio's progress towards a marketing philosophy grounded on data-driven, scalable video production. This strategic move was initiated three years ago with the launch of Savvy, the studio's technology-driven video production process crafted to elevate pre-existing creative assets and generate dynamic videos. Savvy Converter is a tool for marketers with limited assets, resources, or time,…

Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution

Catalog powers extensive campaign customization across unlimited product attributes Iterable, a cross-channel growth marketing platform, announced the release of its transformative solution Catalog, a revolutionary way to customize campaigns leveraging large amounts of contextual metadata. The Iterable platform enables brands to create a unified customer experience by orchestrating seamless engagement across email, mobile push, SMS, in-app and other messaging channels. Now Iterable Catalog offers marketers an…

Gartner Identifies Three Essential Elements That Marketing Leaders Must Address to Deliver a Results-Driven Mobile Website

Marketers Continue to Fail at Building Mobile Sites That Reflect Customers’ Preferences and Goals Multichannel marketers report that mobile-friendly websites have emerged as a dominant engagement channel for their brands, according to Gartner, Inc. In fact, Gartner predicts that, by 2020, mobile marketers will drive 80% of engagements through mobile websites. However, Gartner research has found that too many organizations build their mobile websites without accurate knowledge about, or regard for, their customers’ mobile…

Galp Selects Localytics to Power Data-Driven Digital Customer Experience

Partnership Will Enable Galp to Accelerate Program to Personalize the Evodriver Platform Localytics, a digital intelligence platform for mobile and web engagement, announced that Galp, a publicly held, Portugal-based energy company, has selected Localytics to accelerate its digital customer engagement strategy. Localytics will enable Galp to develop unique, meaningful digital customer experiences through its EvoDriver mobile platform, allowing gas station and convenience store customers to pay through mobile wallet, as…

ThriftBooks Hires New Vice President of Sales and Marketing

The world’s largest seller of used books brings accomplished sales and marketing professional to leadership team ThriftBooks, the world’s largest seller of used books, has hired Barbara Ann Hagen as the company’s vice president of sales and marketing. She will be responsible for the planning and execution of sales and marketing goals at Thriftbooks. Marketing Technology News: FWD Singapore Taps Shift Technology to Improve Claims Assessment Capabilities Hagen has more than 16 years of experience as a senior marketing…

4Stop Solves Global Business Underwriting With an Automated Data-Driven KYB Solution

4Stop ("FourStop GmbH") a leading global KYB, KYC, compliance and fraud prevention provider announces the launch of their enhanced global Know Your Business (KYB) solution. The solution is designed to allow businesses across the globe to maximise their B2B onboarding in a fully automated, data-driven, compliant and risk-free manner. Dramatically reducing the complexity, resources, time, costs and manual processes currently experienced within business underwriting and management of their active business relationships.…

NGDATA Launches Partner Programme to Bring Data-Driven Insight to a Range of New Industries

New partner programme equips partners to deliver sector specific solutions based on its Intelligent Engagement Platform NGDATA announces a new partner programme that enables businesses across a range of industries to provide their customers with relevant real-time offers, through participating organisations. NGDATA delivers transformational benefits to a range of global businesses. The new partnership programme will enable systems integrators and other channel partners to develop industry specific ‘out-of-the-box’…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

NTN Buzztime, Inc. and Spendgo, Inc. Launch Kiosk Tablets to Enable Digital Marketing and Loyalty Platform

NTN Buzztime, Inc. continues to drive growth in its hardware division as customizable, durable Buzztime tablets are in high demand across a wide range of verticals. Spendgo, a loyalty and digital marketing company, is deploying Buzztime customer-facing tablets among its customer base, which includes small and medium-size businesses as well as well-known national brands. "We're beyond impressed with the reliability and overall performance of Buzztime touchscreen tablets. We feel confident in Buzztime's proven track record…

Sharpen Technologies Taps Industry Veteran Bill Gildea as New CEO; Adds Seasoned Marketing Pro Joe Staples to Board

New talent brings cloud contact center expertise to further fuel Sharpen’s innovation, growth and long-term stability Sharpen Technologies, developers of the agent-first omnichannel cloud contact center platform, has hired Bill Gildea as its new CEO, and added marketing veteran Joe Staples to the company’s board of directors. Gildea brings 25-plus years of leadership experience working with technology firms, including public and private cloud software companies. Previous C-level responsibilities include building new…

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting…