Citrus Ornge Launches Premium Publishing Lead Generation Offering

Premium Publishers Can Engage with the Lucrative Equity Release Sector, Which Topped £3 Billion in the UK This Year Performance marketing, technology and publishing business Citrus Ornge announces the launch of a premium publishing lead generation offering. Figures this year for Equity Release in the UK topped £3 Billion (a 19% increase on the previous year) and retirement planning, pensions and annuities are three of the areas where premium publisher clients have huge demand for new customers. To capitalise on the…

Sharethrough Announces General Availability of Enhanced Banners Product

Today, Sharethrough announced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banner campaigns using their existing creative and workflow. The standard banner market is still a $17B market in the US but has seen very little innovation or disruption since programmatic buying became the standard. Most buyers use the same creative formats and DSP workflow they have used for nearly a decade. Through proprietary templating technology, Sharethrough…

Hewlett Packard Enterprise Advances the Cloud Experience Through Intelligence and Composability

Offerings enable enterprises to support mixed workloads with greater speed, extreme data resiliency and ease of scale Hewlett Packard Enterprise (HPE) announced combined intelligence and composability offerings by integrating its artificial intelligence (AI) and machine learning-driven HPE Primera storage platform with the composability in HPE Synergy and HPE Composable Rack, helping customers rapidly deliver new apps and innovations to propel their businesses forward. This unique combination allows customers to…

Amperity Acquires Custora to Build Next-Gen Intelligent Customer Data Platform

Leading AI Martech company, Amperity has acquired Custora. With this acquisition, Amperity will now deliver a proven Customer 360 and Customer Analytics suite to more S&P 500 consumer brands than any other solution to marketing customers. Amperity is regarded as first AI-powered Customer Data Management platform. Custora is the leading customer analytics platform for consumer brands. Now, as one solution, brands will have access to an unmatched Customer 360 data foundation, with best-in-class, out-of-the-box customer…

Demandbase Launches ABM Stack Evaluator to Help Marketers Match the Right ABM Technologies to Their ABM Strategy

New survey shows that despite broad adoption of ABM, marketers believe their tech stacks are still "immature" Demandbase, the leader in Account-Based Marketing (ABM), announced the results from a new report titled State of the ABM Tech Stack, which found that despite strong adoption and widespread awareness of ABM, most marketers believe that their ABM tech stacks are "immature." Additionally, those companies rating themselves as immature adopters are also the companies that are struggling to find ABM technology to…

INFINITI Taps Accenture Interactive as its Experience Agency of Record in the Middle East

Accenture Interactive was appointed by INFINITI Middle East to handle the auto manufacturer’s digital marketing duties across 11 markets in the Middle East region. The collaboration will assist INFINITI Middle East to continue to innovate in new ways by using digital channels and position the company as a leader in the ever-changing automotive world. “We look forward to collaborating with Accenture Interactive to strengthen our digital marketing efforts. A welcoming customer experience and customer-centric thinking are the…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Restaurant Management System Linga Makes Big Move to Prepare for Global Demand of its OS

US-based innovative Cloud restaurant management system Linga, announced the launch of its global brand and new flagship platform, the rOS (retail/ restaurant Operating System). The move will provide Linga the room it needs to prepare its popular cloud-based operating system for a global audience. Restaurant and retail business owners are urgently calling for a complete management solution that can stand the test of time, and Linga has answered the call. Launched in 2003, Linga provides restaurant management tools for…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

90 Percent Of Gen Z Tired Of How Negative And Divided Our Country Is Around Important Issues, According To Research By Porter Novelli/Cone

Marked increases in Gen Z's belief companies must address hot-button issues like gun control and LGBTQ+ rights Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about. "The…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader can launch a new enterprise and further invest their time and energy to establish it. In addition to these, they possess exceptional talent in inspiring people. A business leader needs to be a good communicator too who can share factual and logical information to others. Business leaders are also responsible for implementing business…

Vonage Accelerates Expansion in Asia Pacific with Melbourne Office and Appointment of General Manager

Vonage, a global business communications leader, is continuing its rapid expansion throughout the Asia-Pacific (APAC) region with a second Australia office. Located in Melbourne, the office will provide an excellent facility for the company's sales and customer support teams, while offering capacity for substantial growth. The new office, on Collins Street, in the heart of the city, is an integral part of Vonage's plans for expansion throughout Australia, where it already has an office in Sydney, and the broader…

Yotpo Chosen as the Built-In UGC Provider for Magento Merchants

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

Aventi Group Welcomes Sasha Mostofi-Jorgensen and Eric Rasmussen as New Partners

Aventi Group LLC, the world's first on-demand product marketing agency focused on go-to-market execution for technology clients, is pleased to announce the addition of two new partners to help further fuel its growth. Sasha Mostofi-Jorgensen and Eric Rasmussen join Aventi as Partners effective October 16, 2019. "We're finding that now more than ever tech executives are relying on expertise and on-demand resources to compete in hyper competitive global markets. Our growth at Aventi Group is a direct reflection of our…

How Consumer Goods Leaders Can Meet Customization Demands

Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% of consumers who seek customized products want brands to provide a selection of options. In short, brands have their work cut out for them. To rise to the challenge, leaders in consumer goods need to harness the power of technology. But with a blank slate initiative and hundreds of tools available, where do you start? For product customization goals, look to CPQ and next-generation…

Genpact to Acquire Industry-Leading Digital Consultancy, Rightpoint

Fusion of experience innovation and process innovation enables end-to-end digital transformation for enterprises Genpact, a global professional services firm focused on delivering digital transformation, announced a definitive agreement to acquire Chicago-based Rightpoint, a premier digital consultancy with technology at its core. The deal is designed to bring experience and process innovation together to help clients drive end-to-end digital transformation and win in the growing experience economy. Rightpoint's co-founder…

Demand Spring Expands Dynamic Leadership Team

VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence. Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt…

How the Rise in Multi-Generational Travel is Changing the Hotel and Travel Industry

In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Travel and hospitality industry leaders spend a great deal of time observing emerging trends and how they apply (or don’t) to certain groups. In many cases,…

The Wagner Agency Disrupts The Advertising Agency Model

Proving its Concept After Celebrating Three Years of Success This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, Wágner dos Santos immediately after parting ways with local advertising agency, BIGEYE. Dos Santos was most recently the subject of an Orlando Business Journal article about his…