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MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

TechBytes with Lorraine Emmett, Managing Director at EC-PR

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Using Online Forms to Supercharge Lead Generation

Digital lead generation techniques have evolved rapidly over the past decade, and businesses that are looking for new ways to connect with customers online have refined the way they optimize sites for search, guiding visitors to landing pages and reaching out via email or social media. But there’s one widely used lead generation tool that doesn’t always get the attention it deserves: the Online form. Most company websites have an online form — if not multiple forms. But is your online form working as hard as it could to…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, Highview, Icertis, Workato, and GreatHorn. New Jira Integration From HubSpot Helps Product and Support Teams Collaborate to Delight Customers HubSpot, a leading growth platform, announced the launch of a new integration with Atlassian’s Jira Software Cloud that helps companies act quickly to resolve customer issues. By connecting Jira Software Cloud to tickets in HubSpot’s…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

Best B2B YouTube Marketing Ideas for 2020

YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get one. The best part about YouTube is that you can utilize your brand channel to sign into various google accounts. In this way, a YouTube channel will streamline the work process in teams. Additionally, YouTube has a tremendous viewership. You just need to leverage it in the correct way to reach various audience segments. You need to plan a…

CREModels Offers Free Access to Remote-Collaboration Tools Amid Coronavirus Concerns in Commercial and Multifamily Real Estate

PropTech firm cites conference cancellations, curtailed travel and teleworking requests in offering free access to its cloud-based deal-making platform, the CRE Suite CREModels announced free access to a suite of tools to help the commercial and multifamily real estate industry keep deals on track despite disruptions unleashed by the coronavirus, or COVID-19. "Unfortunately, we're already hearing from peers about deferred real estate conferences, curtailed business travel and increasing teleworking requests from…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, SparkBeyond, Matter Communications, IMImobile, and iQor. HubSpot Brings New Functionality to Sales Hub and Updates Pricing to Make Powerful Software Accessible for Growing Teams HubSpot, a leading growth platform, announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is…

Top 7 Types of Content to Improve Your SEO Rankings – a Guide

Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Google alone receives more than 78,000 searches per second, the top results are based solely on SEO and there are also other engines such as Bing. Research shows that organic traffic is almost 6x better than paid search ads and 61% of marketers say improving SEO is their top inbound marketing priority. There are many ways to improve your SEO rankings but good content appears to be the driving force behind every successful…

The Best CRM Software Quadrant Score of 2020 Announced by 360Quadrants

Salesforce, Hubspot, and Freshworks have been listed as Visionary Leaders in the Best CRM Software segment on 360Quadrants. CRM Software streamlines company interactions, relationships, and analytics with current and potential customers. It helps businesses to organize and access customer data effectively. CRM software acts as a single platform for sales, marketing, and customer support personnel to work together and streamline processes, policies, and people. The key objectives of CRM software include collecting…

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of Trust in B2B Sales Funnel

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with potential customers through their websites and other digital content B2B buyers prioritize transparent information about cost when reviewing the websites of B2B software and services companies, finds a new survey from Clutch, the leading B2B ratings and reviews platform. One in four B2B…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

SmartBug Media Receives Growth Investment from American Discovery Capital, Forming Strategic Partnership

Investment Reinforces HubSpot's Highest-Rated Agency Partner's Prominence as Market Leader and Sets Stage for Accelerated Growth SmartBug Media—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…