How to Make Top-Ranking Evergreen Content from a Tool Review Post

Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t. Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for…

YouTube Analytics Tool NoxInfluencer Helping Small YouTubers Get Paid Sponsorships

Noxinfluencer, a YouTube Analytics Tool and a YOUTUBE Influencer Marketing Platform, Is Designed to Help Youtubers Get Paid Sponsorships NoxInfluencer, a popular YouTube analytics tool, is paving the way for the smaller YouTube channels to get paid sponsorships. Since sponsor marketing is on the rise and it is expected that small YouTubers will be reaping good dividends, small YouTubers now have an opportunity to capitalize on the market rush. NoxInfluencer, the analytics tool, was recently launched at a tech expo held in…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…

Amazon Prime Day – Retailers, Are You Prepared?

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Prime Day Prep: 4 Strategies for the Day

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

TapClicks Acquires Search Marketing Intelligence Provider iSpionage

Adds Competitive SEO and SEM Intelligence to Its Portfolio of  MarTech Solutions TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for search marketing, SEO and paid search advertising. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools and several other marketing analytics and reporting,…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Perfecting Your Amazon Prime Day Strategy from Start to Finish

One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your…

Optmyzr Announces Release of Campaign Automator

New Standalone Pay-Per-Click Management Application Automates and Streamlines Inventory-Based PPC Campaigns Silicon Valley-based Optmyzr unveiled its latest Pay-Per-Click (PPC) software automation offering - Optmyzr Campaign Automator. The standalone application is designed to give PPC professionals powerful tools to build and maintain PPC campaigns based on a feed of data. Campaign Automator is ideal for inventory-based campaigns or others driven by a data feed. From auto dealerships to travel providers to eCommerce…

TechBytes with Christopher Mohs, VP Strategy and Ops at Cora + Krist

Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are a very data-driven agency and have made a name for ourselves by adopting the latest technologies to drive Marketing Automation, AI, and Machine Learning, among other tactics. We do all this to further understand how audiences are interacting with the brands and products we are representing. What is the…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

Small Travel Companies Hold Their Own in a Diffuse Digital Market

The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that clearer than in the digital market. Finding the perfect destination or the best airline deals are thoroughly researched, and customers are increasingly using Google to find the answers and make educated purchase decisions. Although there is no shortage of competition, a recent report by Conductor shows that there is still room for companies to find their niche with focus and innovation, while capturing significant…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

UJET Unveils Enhancements to Customer Support Platform that Expand Fit and Flexibility within the Contact Center Ecosystem

New Integrations and Functionality Enable Customer Support Teams to Optimize Data Flow, and Drive Greater Value from a Broader Range of Technologies and Systems UJET, Inc., the company that is reimagining customer support with multichannel solutions that fully leverage smartphone technology and intelligent automation, at Customer Contact Week (CCW) in Las Vegas announced the general availability launch of enhancements to the UJET Customer Support Platform. With these latest integrations and enhancements, UJET is expanding…

Reflektion Introduces Breakthrough Analytics Capabilities

New analytics capabilities in Reflektion empower eCommerce retailers with new insights to accelerate revenue growth and elevate personalized customer engagement Reflektion, the world’s leading AI-powered personalization platform for the retail industry, unveiled enhanced analytics capabilities to the Reflektion Customer Engagement Platform that empower eCommerce retailers to uncover new shopper insights that lead to untapped revenue growth opportunities. As the retail landscape becomes more competitive, merchants are…

Franklin Sports Selects CommerceIQ To Empower Their E-Commerce Team To Manage Amazon Holistically

CommerceIQ aggregates Amazon Vendor Central, Amazon Retail Analytics - Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data onto a single platform. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales. Like many brand manufacturers, Franklin Sports has…

Deloitte’s Heat Launches Artificial Intelligence Practice ‘Heat AI’

Heat, the full-service advertising agency owned by Deloitte, launched Heat AI, a first-of-its-kind practice that leverages artificial intelligence and machine learning to discover online trends and conversations that are predicted to grow in popularity 72 hours before they peak — with 70% accuracy. To predict social trends, Heat AI's proprietary technology uses patented algorithms to capture, aggregate and analyze 100 million posts per day from 50,000 sources, including social, news sites and blogs. Every half hour, the…