Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form. …
Metadata Joins the Oracle Scaleup Ecosystem Program
Oracle Scaleup Ecosystem Is the Nonresidential, Virtual-Style Program Designed for Mature Startups and Venture Capital and Private Equity Portfolio Companies …
SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns
Majority of Marketing Professionals See the Need to Adapt to Regulatory Requirements; Marketers See Regulation as an Opportunity to Increase …
Periscope Data Introduces All-Powerful Visual Data Discovery for Business
Spring 2018 Release from Periscope Data Allows Business Users to Discover Insights Faster Without the Need for Proprietary Data Modeling …
Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH
First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic …
V12 Data Launches “Lending Helping Hands” in Support of Community Service
As an Omnichannel Data Powerhouse, V12 Data Combines the Power of Data, Analytics, Technology and People to Deliver Omnichannel Solutions …
SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data
The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use …
Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology
Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based …
Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association
2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of …
GeoSpock Unveils an Industry-First Location Intelligence as a Service (LIaaS)
GeoSpock Product Showcase Is Used to Explore the Potential of Smart City Development, Online Advertising and Mobility Through Location Intelligence …
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data …
LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth
High-Growth Companies Use LeanData’s Marketing Attribution Solution to Accelerate Time to Revenue and Optimize Marketing ROI LeanData, a leader in …
Verve Releases New Research Quantifying Advertiser Adoption of Data and Analytics
Top Digital-Marketing Leaders Pinpoint the Industry’s Progress with Data, Analytics, and the Data-Driven Personalization of Campaign Creative Verve, the leader …
Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights
Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to …
CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results
Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO’s Platform Make User Adoption Easier Than Ever In their second …
Phunware Announces Partnership With Kontakt.io To Create Richer Location-Powered Mobile Experiences
Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management …
TechBytes with Ari Saposh, VP, Data, oneAudience
Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every …
Nielsen CGA Announces Launch Of Check-Level Data For Chain And Independent Bars And Restaurants In The US
Nielsen CGA Is Able to Help Clients Better Understand the Dynamics of Their Brand’s Sales Throughout the Day Nielsen and …
Esri Partners with Alibaba Cloud for Location Intelligence Technology
New Partnership Agreement Allows Esri’s Excellence in GIS to Include Alibaba Cloud’s Cloud Computing Expertise Esri, a leading mapping data …
Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud
Amobee’s Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in …