Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

HubSpot Recognized as a 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service HubSpot, a leading growth platform, announced that it has been named a 2020 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business's inbound and outbound customer acquisition, online and offline. This is the third time that…

2020 Marketing Predictions – Part 2

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…

Zack McKamie Named Androvett Legal Media & Marketing’s Vice President of Marketing

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, has named Zack McKamie vice president of marketing. With extensive marketing, advertising and strategic communications experience, Mr. McKamie will lead Androvett's integrated marketing strategies for legal industry clients, professional services firms and related businesses. Since joining the agency in 2010, Mr. McKamie has helped a wide range of businesses develop comprehensive and impactful…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 2

Part 1 of the Data Privacy Day Quotes Series featured interesting quotes and insights from technology leaders. We will continue the story here in Part 2 and in Part 3, respectively. Last month, Sourcepoint announced the launch of an OTT compliance solution. It was created as part of its ‘Consent Everywhere’ commitment. This enshrines Sourcepoint's commitment to capturing consumer privacy preferences within Connected TV environments. We found an instant connection between Sourcepoint CEO Ben Barokas' insights on Data…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 1

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Dentsu Aegis Network, Comcast, Amplexor, ViewN, Front, Node4, CyberScout, and Prodoscore. Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will…

Akamai Recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Web Application Firewalls

Customers Praise Akamai's WAF Intelligent Edge Security Solutions in Independent Testimonials Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, has been named a January 2020 Gartner Peer Insights Customers' Choice for Web Application Firewalls. The Gartner Peer Insights Customers' Choice is a recognition of vendors by verified end-user professionals, acknowledging the best web application firewalls tools as reviewed by customers. "Akamai's vision is to make it…

VXI Global Solutions Expands Leadership Team in Business Development, Marketing and Client Relations

Four Strategic Hires Join VXI to Drive Business Growth and a Culture of Innovation As part of its ongoing commitment to serve the evolving needs of the customer-care and CX market, VXI Global Solutions (VXI) announced the hiring of four highly experienced executives to its business development, marketing and client relations teams. Jill Alingod, Vice President of Customer Experience, brings a wealth of experience in managing large-scale operations, driving shareholder value and improving employee and customer satisfaction.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, GlobalData, Minute Media, H2O.ai and Xactly. Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…