TechBytes with Josh Pressnell, CTO at Penthera

Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video content over wireless networks to mobile devices. Our platform enables our customers to remove the friction that users experience due to network and connectivity issues, by ensuring that the content they want to watch is available locally on their device and is consumable in high quality and…

A Guide to Generation Z for Marketers

This article is co-authored by Mollie Kehoe. Sometime in early 2019, it became clear that Generation Z was the next burgeoning focus for marketers. Despite its $200 billion in spending power Gen Z is a tough target for marketers, who are confused by this new generation. In truth, Gen Z is distinct from its forerunners. Most conspicuously is their immersion in digital from their earliest days. They are the first true digital natives. With that in mind, here is a guide for marketers who are addled by Gen Z, a moving…

Capacity Unveils AI Knowledge Sharing Platform to Boost Workplace Productivity

Capacity officially introduced its secure, AI-native knowledge sharing platform. Designed to meet the expectations of today’s workforce, Capacity is a cloud-based system built on AI that captures, mines, and connects organizational knowledge to maximize employee productivity. The company also announced that it raised $13.2 million in Series B funding from a Midwest network of private and angel investors to help support company growth and scale its technology. “We couldn’t be more excited to launch our AI-powered knowledge…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

Customer Taste: The Key to Profitable, Long-Term Relationships

Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the consumer responds with information about his or her Taste. “I’m looking for a slender dress, ideally in a lighter color, just above the knee, not too revealing, not too conservative, under $150.” Netflix has succeeded in creating a user experience that’s reflective of your Taste in movies, and Spotify’s Machine Learning system has the goal of learning and presenting songs and playlists that match…

Scotland Becomes a Nation of Streamers

Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in our viewing habits The number of households in Scotland signed up to at least one of the main UK subscription streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 1.13m (46%) in 2018 to 1.30m (52%) in 2019. As with the rest of the UK, Netflix is the most popular with over 46% of homes in Scotland now signed up. While traditional TV still accounts for most…

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services. Key findings include: Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months. There’s a corresponding move toward streaming services—39% of consumers…

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019. With many homes using more than one service, the total number of UK streaming subscriptions rose by a quarter in 2018 – from 15.6m to 19.1m. And while traditional TV viewing…

Why Your Mickey Mouse Marketing Tactics Aren’t Working

There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom into hundreds of pieces, only to be overwhelmed by hundreds of smaller versions of the same broom. It’s an allegory that marketers might take to heart when looking at customer segmentation. In many cases, segmentation creates a bigger problem by creating smaller versions of the same problem—namely, how to have a more personalized relationship with customers. You can’t fault marketers for not…

Brands Can Bring down Walled Gardens, but Only If They Want To

Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in our minds from Frances Hodgson Burnett’s classic English children's novel, “Secret Garden.” Today, the ad industry paints a very different picture of walled gardens, otherwise known as closed ecosystems, and laments about the lack of transparency in a place where platform owners have…

11 Revolutions in the Entertainment Industry: Ultimate TV Experience

I still remember the days when HD was the new big thing, revolutionizing our screens. But I guess sitting in 2019, we can safely say that the TV landscape has far better things to offer-like the 4K Ultra HD-four times better than HD. With so many players in the market, it is becoming increasingly affordable. Streaming platforms like Netflix, Sky, Amazon Prime Video, etc are making 4K content available at our homes. A lot of other services like IPTV lets you have access to thousands of channels. Here are 10 things that…

Broadcasters Present the eSports Industry New Opportunities for Growth

The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly watch casual or competitive events through YouTube and Twitch. And the two platforms together collectively have a larger audience than HBO, Netflix and ESPN combined, according to Goldman Sachs. Primarily, most of the viewers are from Asia and 79% of worldwide viewers are under the age of 35 years. In 2017, viewers logged a total of 355 billion minutes on Twitch,…

New Research Reveals Digital Streaming Services on Track to Overtake Traditional TV in Singapore

New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, digital streaming services are set to rapidly take over. The research conducted by dataxu, the leading global software provider for marketing professionals, also uncovers the perceptions by Singaporeans around the current and future state of TV advertising and viewing habits. The prevalence of online streaming giants in everyday conversations seems to suggest consumers have replaced…

Armory Raises $28 Million in Series B Funding to Drive Enterprise Digital Transformation with Spinnaker, the De Facto Standard for Software…

New Funding to Power “Software-First” Innovation via Accelerated Software Delivery; Insight Partners’ Lonne Jaffe Joins Armory Board of Directors Armory, the enterprise software company commercializing Spinnaker, the leading open source continuous delivery platform from Netflix and Google, today announced that it has raised a $28 million Series B financing round led by Insight Partners. The round also included follow-on investments from all existing investors, including Crosslink Capital, Bain Capital Ventures, Mango…

How Podcasting Is Creating a New Type of Influencer

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

The Future of Audio

Mary Meeker Shows the Promise of Podcasts - If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meeker’s recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 - more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.  Podcasts are anything but new. They’ve existed in…

Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…