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HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

New Version of HG Data App Allows B2B Sales and Marketing Teams to Expand Revenue Opportunities and Engage Prospects Earlier and Contextually in the Sales Cycle Using Technographic Data HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, announced a new release of its HG Data app on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Install base data, also called technographic data, provides sales and…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

SaleScout Data Solutions Adds Sales And Marketing Experts To Its Team

Filling Customer Pipelines and Growing the Business Put into Focus SaleScout Data Solutions, a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue, announced the expansion of its sales and marketing team with four new additions. Alejandra Mesta and Rob Gardner recently joined the SaleScout sales and marketing department as vice presidents of enterprise sales, and Gena Hondrogiannis and Loralin Hanks have been appointed as demand generation…

GDPRmageddon is Here. But Artesian Solutions Tells B2B Sales Professionals, Opportunity Awaits

Artesian Solutions, the leading AI-powered B2B business intelligence and insight provider, today announced its commitment to helping its sales, relationship management, business development and customer success users comply with the General Data Protection Regulations (GDPR), which came into effect on 25th May. May 25, 2018, felt like GDPRmageddon with The ICO website crashing, some international websites blocking EU visitors and Google and Facebook being accused of misconduct within hours of the regulations coming into…

B2B SaaS Salesforce Consultancy SaaScend acquires Dashtab

B2B Technical Marketing Company Saascend Purchases Salesforce Acceleration Platform from Bitmatica SaaScend, a demand generation and Salesforce consultancy for the B2B and hyper-growth technology markets, announced its acquisition of Dashtab, an inside sales workflow acceleration and lead management platform. Dashtab was purchased from and developed by Bitmatica, a San Francisco-based digital product consultancy that provides training, product acceleration, and design and engineering services to its enterprise…

5 Ways Smart Sales Managers Optimize 1:1 Coaching Time

In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are always pressed for time, so they need to be continually armed with specific feedback on how individual reps can improve their skills and win rates. While the needs of reps will vary from session to session, and potentially quarter to quarter, there are some consistent things effective sales managers do again and again to derive the most impact from their coaching time. Understand the specific sales…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…

SalesLoft Acquires Noteninja to Bring AI-based Sales Meeting Intelligence

The Acquisition of Noteninja Allows SalesLoft Customers with an Advanced Opportunity to Deliver a Better Sales Experience to Their Customers Based on Sales Meeting Intelligence In a major salestech announcement, SalesLoft has announced that they have acquired Noteninja to meet the growing demands of the users and authentic sellers around the world. Noteninja is a leading meeting intelligence provider that also provides call transcription services using AI. In a blog post from CEO of SalesLoft, Kyle Porter, he mentioned…

Interview with David Elkington, CEO and Founder, InsideSales.com

"The real innovation would come from the way people aggregate and classify data – and the volume and sources of that data." Tell us about your role at InsideSales.com and how you got here. What inspired you to start the company? As the founder and CEO of InsideSales.com, my job is to create a vision, to inspire and to represent the brand and the culture of the organization. I'm also responsible for making sure we're operationally efficient and disrupting our industry in a way that is meaningful to our customers.…

Lead Liaison Makes Huge Leap in Sales Enablement with Rhythms

Lead Liaison Amplifies Functionality of Their Sales Enablement Solution With the Addition of Rhythms Sales and marketing software provider, Lead Liaison, expands their Sales Enablement solution this week with the addition of Rhythms. This announcement comes on the heels of their Sales Enablement release late last year, which provides businesses with a platform to streamline top-of-the-funnel outreach. “Sales Enablement has been huge for our clients,” says Jennifer Worsham, Director of Client Relations, Lead…

Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company's offerings by continuing to meet the demands of marketers through the development of multi-channel solutions…

Kartra Offers an Artificial Intelligence-driven Sales and Marketing Platform for $1 Trial

The All-In-One Sales and Marketing Platform Connects Everything a Small Business Needs Propelled by the need for an affordable All-In-One Sales and Marketing Platform Kartra celebrates the launch of the world's first software to feature artificial intelligence for small business with a limited time $1Trial offer. This one-of-a-kind software levels the playing field for SMB's to utilize the same powerful marketing techniques used by some of the largest companies in the world. Users create pre-built, drag and drop…

FISION Delivers New Level of Digital Asset Management and Sales Enablement to Leading Electronic Billing Software Provider

The FISION Platform Also Provides Visibility into Sales Asset Performance through the Entire Sales Funnel FISION Corporation has deployed its cloud-based, digital asset management and sales enablement solution for a leading electronic billing and payment solutions software provider which improves customer experiences with over 15,000 clients in all 50 states across the U.S. “With a broad customer roster that includes insurance, healthcare, municipalities, and utilities, our client will now be much better equipped to…

Accelerate Sales Within Your Team with New Reply Team Edition Functionality

Reply Team Edition Allows Sales Reps to Effectively Collaborate on Prospects, Email Campaigns, Manage Workload and Permissions Between Team Members, and Perform Account-Based Selling in Teams Reply, a sales acceleration platform for SMB to automate one-to-one communication at scale, is launching the Team Edition. Reply Team Edition is a new functionality for sales professionals to accelerate sales in teams. Currently, this is available for all Reply subscribers at no additional cost. Currently, Reply provides its sales…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Velocify LeadManager SMS Texting Arrives in a New Avatar for Agile Sales Teams

Ellie Mae Sets a New Standard for Powerful Mobile Communications Integrated into a Centralized Lead Management Solution Ellie Mae, a leading cloud-based platform provider, has unveiled a completely redesigned Velocify LeadManager SMS texting functionality that provides a seamless and simple way to send automated and individual texts to mobile phones from within the solution. Velocify LeadManager SMS texting empowers sales professionals with the combined strength of integrated individual and bulk messaging and the…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

Interview with Jaimie Buss, VP Sales, Americas, Zendesk

"I do not believe AI can replace the Enterprise Sales Rep. Enterprise Sales Reps exist because companies can’t navigate their own processes to make a purchase."Tell us a little bit about your role at Zendesk and the team you handle? Organizations of all sizes use Zendesk to build the best customer experiences. I joined the company in December 2016, and am the Vice President of Sales for North America. Within my organization, we have Sales Development (segregated Inbound and Outbound), Velocity (< 100 employees or…

Freshsales CRM Launches Sales Campaigns to Supercharge Outbound Sales Emails

Sales Campaigns enables sales teams to create, send, and track smart and personalized emails Freshworks, the leading provider of cloud-based business software, today announced the launch of Sales Campaigns, a game-changer inside Freshsales—their successful CRM product launched in 2016. The new feature provides smart functionalities for sales teams to start meaningful conversations with their customers. All this, without having to juggle multiple tools outside of Freshsales CRM. Freshsales CRM has garnered a loyal user…

SaleScout Data Solutions Announces New Vice President of Marketing

Marketing Strategy Veteran Jean Chen Joins Executive Team at Growing Sales Intelligence Company SaleScout Data Solutions, a leading B2B sales and marketing data provider used by enterprise companies to accelerate growth and revenue, has named Jean Chen as vice president of marketing, reporting to CEO Chris Lynde. “We are very fortunate to have Jean join our executive team. I had the pleasure of working with her at MDC Partners where she was one of our brightest and most talented marketing strategists,” said Lynde.…