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dotdigital Launches Live Chat Service to Turn Conversations into Conversions

dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago – the first premier technology partner for email marketing – to help merchants expedite their data further, while increasing customer engagement and driving long-lasting loyalty. Now Magento…

SurveyMonkey’s Latest Microsoft Teams App Simplifies Employee Feedback

Enterprise organizations can easily and securely understand employee sentiment, act on critical feedback in a remote work environment, all within Microsoft Teams SurveyMonkey announced major new features and updates to its app integration with Microsoft Teams. These new features make it easier for team leaders and employees to stay connected, generate surveys, and collect feedback from one another as companies across the world are working from home. Microsoft Teams has over 75 million daily active users, with SurveyMonkey…

BlackBerry Government Mobility Suite Achieves FedRAMP Authorization

BlackBerry Limited announced that its BlackBerry Government Mobility Suite has achieved Federal Risk and Authorization Management Program (FedRAMP) authorization. BlackBerry Government Mobility Suite, a cloud-based endpoint management solution developed specifically for U.S. government agencies, protects sensitive data, whether stored or in transit, and allows secure browsing and access to applications behind government agency firewalls. Marketing Technology News: Twitter Appoints Dr. Fei-Fei Li to Board of Directors…

Equifax Announces New Chief Product Officer

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

SaaSWorks Hires HubSpot Exec Mike Redbord as SVP of Operations

SaaSWorks, a provider of revenue operations and customer success solutions for scaling subscription businesses, announced that Mike Redbord will be joining their team as Senior Vice President of Operations. "Mike's experience building and leading HubSpot's customer success function as the company scaled revenue gives him unique insight into how to best deliver the same success to SaaSWorks' clients," says SaaSWorks Co-Founder Jim O'Neill. Redbord started at HubSpot working directly with its customers as he…

Outsell Launches New ‘Stimulus’ Packages at Reduced Contract Costs to Help Auto Dealers Generate Sales and Service Revenue

As sales and service efforts recover, dealers need to accelerate their marketing and sales strategies – Outsell’s platform can help Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, launched new packages, using Artificial Intelligence and automation, to stimulate automotive dealers’ sales and service revenue at reduced contract costs, including promoting online channels. Results for Outsell’s packaged solutions are guaranteed, tied to a dealer’s linked sales and Repair Orders…

DQ Selects MWWPR as Public Relations Agency of Record

Agency Focused on Transformational Campaigns to Modernize Dairy Queen MWWPR, one of the top global independent public relations agencies, announced it has been selected as the public relations agency of record by American Dairy Queen Corporation (ADQ). The global quick service restaurant (QSR) brand has more than 4,600 locations in the U.S. and is known for making happy with its food and treats. The DQ® brand engaged a search consultant for its first-ever formal public relations agency search, and MWWPR was selected from…

New Kickstarter eCommerce Launch Kit Makes It Easier for B2B Businesses To Quickly Start Selling Online

Slatwall Commerce launches B2B eCommerce Kickstarter to roll out digital storefronts powered by an enterprise platform in as little as 2 months. Slatwall Commerce unveiled today the B2B eCommerce Kickstarter Launch Kit, an all-inclusive eCommerce solution designed to solve the dilemma many businesses are facing as a result of the Covid-19 pandemic and changing B2B purchasing trends. "The pandemic has transformed the B2B marketplace," said David Crouch, CEO of Slatwall Commerce. "Traditional B2B sales channels are being…

STRATACACHE Launches Walkbase IntelliCount Occupancy Management Technology

The solution is immediately available for clients across all STRATACACHE brands STRATACACHE announced the launch of Walkbase IntelliCount — an occupancy management solution that uses 3D footfall cameras, Walkbase cloud analytics and a mobile-friendly dashboard— in response to new government guidance to limit the number of customers and employees, as well as follow social distancing protocol, in physical spaces due to COVID-19. The technology has been field-proven for more than ten years, in thousands of locations, and is…

mTAB Appoints Analytics Innovator Mark Langsfeld as CEO

mTAB, a global leader in research data analysis and visualization technology, announced the appointment of Mark Langsfeld as the company's Chief Executive Officer.  Mark brings extensive experience in leading cloud-based analytics platform organizations.  Most recently, he served as Head of Product & Engineering at VoiceBase, a leading voice analytics company, where he was an integral part of the company's successful transformation from a speech-to-text API to an end-to-end full stack voice analytics platform.  Prior to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from JSA (Digital Marketing), LogMeIn (Customer Service), Stella Connect (Customer Experience), Vonage (Unified Communications), and SpotX (Video). JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data…

i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication

i-Sight Software has announced the launch of v5.5 of its industry-leading case management software, with improvements to efficiency, analysis and communication. i-Sight's v5.5 enables new integration options and in-browser document viewing to further streamline processes. "We've incorporated some great new features that save time, optimize communication and make one of our most commonly used functions more efficient," says Joe Gerard, i-Sight's CEO. "We are always listening to our users and…

TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…

MarTech Interview with William Tyree, CMO at ringDNA

"Don’t change what works just because you’re remote. In fact, double-down on what works." Please tell us about your role and the team/technology at ringDNA. I am the Chief Marketing Officer at ringDNA. We offer a Sales platform that radically improves productivity and performance for Sales, Customer Success and Support teams, which translates to more conversations and more revenue. Most importantly, we are remote by design, which makes it possible for us to enable Sales teams around the world as they continue to…

JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader

JSA Clients to Gain Exposure to Kirstel's Extensive Social Media Network Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th "Most Engaging Digital Marketer in 2018" by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership,…

Parks Associates: Total Professional Monitoring Revenue in US Will Exceed $15 Billion in 2020

Industry research identifies new use cases in energy, health, security, and smart home for professionally monitoring services in the connected home Research firm Parks Associates forecasts total professional monitoring revenue for the US residential security sector will total $15.74 billion in 2020, with smart home services accounting for $1.2 billion. IoT: Extending Professional Monitoring for New Revenue addresses how innovative companies are driving new revenue by extending professional monitoring services beyond…

Mintegral Releases New Advertising Self-Service Platform

Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges. Top media channels have become the main source of user acquisition for mobile advertisers. With the biggest players on the market, essentially creating a UA monopoly, small and medium-sized gaming advertisers are feeling the pressure. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature…

MarTech Interview with VP and GM of Chat at Terminus

"An ABM platform with chat means marketing, sales, customer success, and any function engaging directly with customers can do so at any point in the customer lifecycle." Tell us about your journey with Ramble.  Ramble was founded in 2017 and built an incredible Omnichannel, revenue-focused, chat technology on some groundbreaking architecture. The prior CEO and Co-Founder was looking for a B2B SaaS expert to take the company to the next level, and I was contemplating my next venture. I agreed to join the Board of…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…