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Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments

Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with 'Pay by Bank' App, as Well as Focus on Making Digital Payments Even More Convenient and Secure Globally Worldpay, Inc., a leading payments technology company, and Mastercard, announced their intention to enter a global strategic partnership focused on expanding acceptance options and making digital payments even more convenient and secure. "Through this partnership, Worldpay and…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

Libris by PhotoShelter Welcomes the NFL’s Philadelphia Eagles and Los Angeles Chargers to Rapidly Expanding Customer Base

Libris Is the Simplest and Fastest Digital Asset Management Platform Built for Visual Media Libris, a leading digital asset management platform empowering brands to effortlessly create visual stories, today announces the addition of seven prominent clients to the Libris community including the NFL’s Philadelphia Eagles and Los Angeles Chargers, the 2018 Special Olympics USA Games, Yellowstone Forever, the Connecticut Office of Tourism, the George Washington University School of Business and the University of Michigan's…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

Interview with Will Wiegler, CMO, SpringCM

"AI should not be applied to a process until the risks and errors are fully understood."Tell us about your role at SpringCM and how you got here. What galvanized you to join the company? As Senior Vice President and Chief Marketing Officer, my focus is growing awareness and market share for SpringCM, and helping to build a brand with which customers want to do business. At SpringCM, we help workflow for businesses and organizations worldwide through adoption of a cloud-based document management and automation platform. I…

Defusing GDPR Landmines Before It’s Too Late

With GDPR now in force, maintaining compliance is imperative. However, the growing use of Software as a Service (SaaS) has become a GDPR landmine threatening to undermine compliance efforts. One of the foundations of GDPR compliance is a holistic picture of all personal data repositories across the enterprise. Increasing SaaS usage makes establishing this picture more difficult as the discovery tools and methodologies in use in many organizations are focused on – or even functionally limited to – scans of on-premises data…

InfinityQS Named SIIA Business Technology CODiE Award Finalist for Best Data Visualization Technology

InfinityQS, a Quality Intelligence Solutions Provider, Earns Prestigious Industry Recognition for Innovative Software-As-A-Service Platform That Provides Superior Visibility into Manufacturing Processes InfinityQS International Inc. (InfinityQS), the global authority on data-driven enterprise quality, announces that its native-cloud Quality Intelligence solution, Enact, was named a 2018 SIIA CODiE Awards finalist in the Best Data Visualization Technology category. Finalists represent the best products, technologies, and…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Blue Prism to Collaborate with Microsoft to Strategically Provide Access to AI Technology

Collaboration Gives Blue Prism Customers Access to the Microsoft AI Platform, Microsoft Azure Machine Learning and Analytics Capabilities Running on Azure Blue Prism, a leading Robotic Process Automation (RPA) provider, announced that it has been selected to provide access to Microsoft's cutting-edge AI technologies, expertise, advice and support as the company incorporates Microsoft AI into its Digital Workforce. As part of this ongoing collaboration, Blue Prism is now the only RPA vendor to achieve both Microsoft…

The New Marketing: Don’t Be Afraid to Catch Feels

Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling techniques either. By simply creating an emotional connection with your customers, sales skyrocket and loyalty deepens, according to recent studies. This is causing a radical shift in advertising where campaigns with purely emotional content perform nearly twice as well as those based on rational content. Emotions are reverberating throughout all areas of marketing and branding now too. From the…

Eclipse and Racami Announce Partnership To Combine Document Composition and Workflow

Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's DocOrigin with Racami's Alchem-e to take document automation to a new level. While seamless to the corporations that utilize DocOrigin and Alchem-e, the technology provides integration between Data Processing, Composition, Post Composition, Printing, Document Presentation and Document…

Seismic Helps Drive Content Adoption to Align Marketing and Sales

Elekta Saw Sales Content Adoption Rise 350 Percent After Implementing the Leading Sales and Marketing Enablement Solution This week, Seismic announced that their leading marketing and sales enablement solution has helped increase adoption of sales content by 350 percent at Elekta. Elekta is a leading innovator of equipment and software used to improve, prolong and save the lives of people with cancer and brain disorders. After Seismic helped break down silos between multiple sales and marketing departments across the…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

SenseTime Raises US $600 Million in Series C Funding, led by Alibaba Group

The Capital Injection Will Provide an Important Impetus to the Buildout of SenseTime's AI Platform SenseTime, China's leading artificial intelligence (AI) company, has successfully raised US$600 million in its Series C round of funding. Alibaba Group is taking the lead role in this round of funding and other participants include Temasek and Suning. As the Company set a record by raising US$410 million in its series B round of funding last July, it once again sets a new record for venture capital funding in the AI sector.…

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What galvanized you to start a CDP? Before ActionIQ, I  founded Aster Data, a pioneer in big data that was acquired by database leader Teradata for $325M. In addition to founding Aster Data, I’ve worked with some of the top global firms across several industries to put customer data in the hands…

FISION Delivers New Level of Digital Asset Management and Sales Enablement to Leading Electronic Billing Software Provider

The FISION Platform Also Provides Visibility into Sales Asset Performance through the Entire Sales Funnel FISION Corporation has deployed its cloud-based, digital asset management and sales enablement solution for a leading electronic billing and payment solutions software provider which improves customer experiences with over 15,000 clients in all 50 states across the U.S. “With a broad customer roster that includes insurance, healthcare, municipalities, and utilities, our client will now be much better equipped to…

Deloitte’s Digital Media Trends Survey: Meet the MilleXZials: Generational Lines Blur as Media Consumption for Gen X, Millennials and…

Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour a week "job" American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the "Digital Media Trends Survey" (formerly the "Digital Democracy" Survey). The report found that 55 percent of U.S. households now subscribe to at least one video streaming service, a 450 percent…

Julius Deploys AI-Driven Earned Media Value Index to Monetize Influencers

Earned Media Value Index to Help Marketers Identify High-Performing Partners Julius, the 100 percent vetted and curated influencer marketing solution, has expanded its dataset to include Ayzenberg’s Earned Media Value Index (EMVI). Beyond clicks and engagement metrics, brands and agencies can now leverage the Julius platform to search for, message with, and measure social influencers according to their real-world, monetary performance. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn Julius…