New research from dLocal and AMI Highlights Distinct e-Commerce Drivers Shaping Payments Landscape in Nigeria, South Africa, and Indonesia dLocal, an award-winning fintech company that specializes in cross-border payments for emerging markets, has partnered with Americas Market Intelligence (AMI) to research and outline local payments preferences of consumers in Nigeria, South Africa, and Indonesia. The findings, which will be included in dLocal’s 2019 e-commerce report, provide global merchants a landscape scan and…

New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays…

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence. “Under Patrick’s steady hand, IAB has grown continually in stature and capability” During Dolan’s tenure, IAB has grown from 15 people,…

TPM Invests in Content Marketing, Digital Advertising, and Digital Marketing Leadership to Position Itself for Growth in 2020 Total Product Marketing (TPM), a full-service B2B technology marketing agency, announced the promotion of three team members to marketing leadership roles. Tyler Bowles has been promoted to Director, Paid Media; Catherine Daly has been promoted to Director, Content Marketing; and Suki Lu has been promoted to Senior Manager, Digital Marketing. "These promotions reflect TPM's commitment to…

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Salesforce has announced the launch of its hybrid CMS to help content creators draft content and syndicate across Salesforce platforms and other systems. The CMS’s primary target is Salesforce’s already existing customer base who can now manage content on their websites, mobile apps and e-commerce sites using a homegrown solution. Why Salesforce Needs a CMS? Salesforce has already made investments in Automattic which owns WordPress. However, it seems Salesforce aspires to have their own solutions under its umbrella. Guess…

Free Web Content Accessibility Guidelines (WCAG) reporting and remediation tools with secure and simple integration As companies strive to embrace digital accessibility, AudioEye, Inc., the leader in digital accessibility, today unveiled AudioEye Digital Marketplace, enabling companies of all sizes to accelerate accessibility easily and affordably. The machine learning powered platform helps companies achieve digital inclusion standards and meet legal requirements. The company today introduced AudioEye Free and AudioEye…

Gold Media Tech (GMT), a software development company that partners with Fortune 500 companies and startups by helping them with their software engineering and mobile applications development projects, announced that it plans to add recruiting services to its platform. The team specializes in a variety of language/frameworks that include: Vue.js, React.js, React native, Python, Node.js, Swift, C++, Java, Drupal, Laravel and WordPress. GMT prides itself on only hiring 1% of its job applicants. Marketing Technology News:…

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Trustpilot offers services to help fast-growing businesses collect and easily manage customer reviews Trustpilot, the leading global review platform free and open to all, today announced it has been named a BigCommerce Elite Partner, providing more than 60,000 BigCommerce customers access to Trustpilot’s platform, which helps collect and manage customer reviews. The BigCommerce Elite partnership is only achieved by a small, select number of technology partners. BigCommerce is the world’s most versatile SaaS ecommerce…

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, that the Latinx market is not one monolithic group. There are different facets of generations and ethnicities that make up this group, and each want and respond to different things. No matter what subset of the Latinx audience a brand is targeting, it’s crucial to speak with an authentic voice and tone that proves you have an understanding of the market and know how to be genuine in your outreach.…

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

As part of customers’ communications shifting to digital, messaging is one of the fastest growing channels: 67% of people now expect to use messaging apps to talk to businesses. To accompany this trend, GAFAs are opening new business messaging channels such as WhatsApp Business Solution and Apple Business Chat. While they may look similar at first glance, each of them have their specifics in terms of user base, features, entry points… We have gathered the top 4 messaging channels to help you understand their specifics…

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

Vendasta is celebrating tonight after being awarded second place in the competitive ranking for Channel Futures’ 2019 Managed Service Provider (MSP) of the Year. The awards were announced at the MSP 501 Awards Gala Tuesday evening as part of Channel Partners Evolution in Washington D.C. The event honors the 501 top Managed Service Providers as determined by Channel Futures. CRO George Leith accepted the award on behalf of Vendasta. “We’re very humbled to be named among other incredible MSPs and are looking…

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…

Jobber, the leading provider of home service management software, announced the launch of several new features, including online booking, automated customer quote follow-ups, and integrations with marketing automation platform Mailchimp and online task automation tool Zapier. With the addition of these new capabilities, home service businesses—such as landscapers, electricians, plumbers, HVAC technicians, painters, cleaners and more—can grow their businesses, cut back on busy work, and stand out from their competitors.…