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Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. The current round brings the company's total funding to $80 million to date. This Series C financing will build on the tremendous triple-digit year-over-year growth that Iterable has experienced. Iterable is poised to disrupt the $5.5 billion global marketing…

Pantheon Hires Roland Smart as Head of Marketing

New Executive Hire with 20 Years of Marketing-Focused Tech Experience Reaffirms Pantheon’s Dedication to Bringing Agile Marketing to the Enterprise Pantheon, the leading website operations platform for agile marketers, announces the hiring of agile marketing veteran and innovator, Roland Smart, to lead and develop the marketing arm of the firm. Mr. Smart’s hiring comes on the heels of a recent $40 million round of growth funding to expand the marketing and sales teams at Pantheon. “For the last six years I’ve worked to…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…

TechBytes with Eric Wittlake, Sr. Marketing Analyst, TOPO

Tell us about your role and the team/technology you handle at TOPO. As an analyst in TOPO’s marketing practice, I’ve had the privilege of spending more than two years learning about and working with some of the best organizations as they implement and improve their account-based strategies. Specifically, I spend my time on four primary things: (1) studying account-based as a go to market strategy, (2) publishing research, including benchmarks, frameworks, best practices, tools and technology perspectives for…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

New Dash Feature Goes Beyond Other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM) Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as…

How Sales and Marketing is Changing with AI and Machine Learning

Between 2011 and 2018, We Saw Tremendous Growth in the Number of AI and ML Technologies and Their Integration into Marketing, Sales and Customer Service As we inch closer to the end of a phenomenal decade of digital transformation, global businesses are bracing themselves for the next wave of AI and Machine Learning. For most, it’s time to go back to the drawing board to evaluate, strategize and fortify the future by leveraging new technologies. B2B companies that have leveraged AI in sales realized call-time…

KickFire’s IP Address Intelligence Now Enhances Engagio’s Account Based Marketing Platform

KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based Marketing Platform KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and utilize first-party data with other signals, such as…

Four Marketing Trends to Watch in 2019

Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially as it relates to technology. From the long-awaited implementation of data regulations such as GDPR to the continuation of the agency/in-house programmatic battle, it’s been an eventful and fast-paced year. So, what will change and what will stay the same over the next 12 months? While some of my predictions are continuations of areas we’ve seen develop over this past year, others…

Data-Driven and AI-Powered Marketing in 2019 and Beyond

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data “after the fact,” providing a snapshot, which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Prediction Series 2019: Interview with Jennifer Toton, VP of Marketing, Rollworks

What is your vision of the Marketing Technology landscape for 2019? Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in Marketing Technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Seven Areas Where MarTech CMOs Are Most Likely to Spend Marketers Reflect on Gartner’s Report for Seven Areas Where MarTech CMOs Are Most Likely to Spend Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner With…

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…