Banner Before Header

Leading Associations Turn to ON24 for Member Engagement and Revenue Growth

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement

Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform to automate and manage customer acquisition, announced that it has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions with optimized pricing and consistent end-to-end performance measurement.  Under the new offering, any lead buyer with relationships to publishers outside of…

Galvanized Media Breaks Traffic Records, Increasing Audience by 20 Percent in 2019

Healthy Living Brands Eat This Not That! and Best Life Attract 8.79 Million UMV's Galvanized Media, which owns and operates Eat This Not That!and Best Life, announced that it has hit record audience numbers across its network of healthy living brands, attracting 8.78 million unique visitors in the month of April. The performance represents a 20.44 percent growth in all traffic, year-over-year. Engagement for both brands is also at an all-time high. The average session per user is 3:32 minutes for Best Life, and it's 2:57…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

ON24 Empowers Marketers with a 360-degree View of Customer Engagement

With 53% of marketers reporting that it's extremely important to have access to engagement insights from webinars, there's never been a more vital time to collect key information from prospects and customers and turn these insights into action. That's why ON24, a technology leader helping companies create live, always-on and personalized digital experiences, today announced it is working with SAP to empower marketers with vital data to engage thoughtfully and authentically at every stage of the buying process. The ON24…

DLive Grows Audience by 67 Percent in April and Reinvents How Livestream Viewers are Rewarded

Number of Content Creators on Dlive Doubles to 70,000 and the Platform Introduces a Ground-Breaking Treasure Chest to Reward Its Millions of Users DLive, a disruptive livestreaming platform that leverages blockchain technology to reward both creators and viewers, saw more than 5 million monthly active users in April — a 67 percent increase from the 3 million users in March. In addition to a growing audience, the number of active creators on DLive doubled to over 70,000 for this less-one-year-old platform. To celebrate…

IAB Podcast Measurement Compliance Certifies Voxnest Audience Network

Podcasting solution provider Voxnest, announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now IAB certified for the new 2.0 measurement guidelines for reporting podcast downloads and listeners. With VAN, Voxnest offers brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. By successfully completing the IAB Podcast…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

C-SPAN’s Partnership with Smarter TV Activation Leader Connekt Enables Network to Engage with Loyal Audience

American History TV, BookTV and The Washington Journal first of C-SPAN Series to Benefit Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced its partnership with C-SPAN. Before its 40th anniversary, C-SPAN turned to Connekt to quickly create branded merchandise and a new website that was reflective of its long heritage, the ethos of its shows, and its loyal audiences. Within a matter of days, C-SPAN had leveraged Connekt’s proprietary e-commerce solution to launch a…

V12 Launches Digital Data Licensing to Provide Brands with Unlimited Access to Privacy-Compliant, High Quality Audience Data

 V12, a leading provider of customer acquisition solutions, announced the launch of its digital data licensing solution to provide brands with unlimited access to high quality, privacy compliant data assets. V12's data licensing is available with zero restrictions on data usage at flat fee pricing. Powered by AudienceLink, V12's digital data asset is a multi-verified data source built using high quality data products that deliver both depth and breadth covering consumer and business audiences. V12 houses 215+ million…

Independent Research Firm Names Grapevine6 a Leader in Sales Social Engagement Tools Evaluation

Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, is designated a Leader by Forrester in The Forrester New Wave: Sales Social Engagement Tools, Q2 2019. Forrester evaluated the eight most significant players in the sales social engagement tools space against ten criteria in two categories: Current Offering & Strategy. In its first participation in an independent evaluation, Grapevine6 received a differentiated rating in six of ten criteria and “leads the pack with its seller focus…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Urban Airship Streamlines Name And Unveils New Brand To Reflect Dramatic Growth Of Its Customer Engagement Solutions

Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel Customer engagement company Urban Airship announced that it has simplified its name to Airship, reflecting the success of its new technology offerings and now dominant global market position. An early pioneer in mobile push notifications, Airship now allows businesses to precisely target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets and other…

The Stride Customer Data Platform Launches Engagement Engine That Enables Marketers to Build 1:1 Campaigns Without IT or Engineering

The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize the customer experience across all channels in minutes, without help from engineering teams. With this module, Stride allows organizations to automate campaigns that rely on complex underlying data that might be constantly changing, such as reservations, orders, or subscriptions. Logic that once took engineering teams weeks to build is now a simple point-and-click for marketers. The…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Audience Discovery is a game changer when it comes to discovering new attributes of people for delivering campaigns that actually resonate” Enterprise marketers are constantly tasked with creating more relevant, personalized…

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the Launch of Plan Metrix Multi-Platform in December 2018, New Data from Comscore and Vividata Provides Advertisers Ability to Identify and Reach Online Consumers Based on Their Interests, Attitudes and Behaviors Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…

New Study Confirms Consumer Trust in Email Drives Readership & Engagement

Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus At a time when fake news is on everyone’s mind, new data shows that consumers have come to trust email newsletters as reliable sources of information, and their trust in the publisher sending those emails extends to brands that advertise within them. The insight proves that not only is email alive and well, but it’s also a valuable engagement channel for both publishers and advertisers.…

MVPindex Launches New Audience Measurement And Sponsorship Valuation Solution For Twitch

MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the deployment of MVPindex's proprietary platform to value branded content – including comprehensive engagement data – across its global network. This partnership will make it easier for brands and agencies to enter the esports industry and value sponsorships with established leagues, tournaments, gamers and teams – such as…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…