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Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout. BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and…

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

Nielsen Report Finds that Driving Connections with Multicultural Consumers

Nielsen's annual report helps auto marketers capture the behavior and voice of today's car buyers Nielsen released its Annual Auto Marketing Report, which examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage multicultural consumers. According to the report, vehicle shoppers from multicultural groups tend to be aware of…

PepsiCo Partners With Microsoft For New Era Of Operational Agility And Product Innovation Amid Rising Consumer Demand

Five-year partnership will accelerate PepsiCo’s ability to meet the rising demand for its food and beverages and drive new innovations across its operations and consumer experiences PepsiCo Inc. and Microsoft Corp. announced a five-year partnership that establishes Microsoft as a preferred cloud provider to accelerate PepsiCo’s infrastructure, ERP, and data estate consolidation and modernization. As part of the agreement, PepsiCo will roll out Microsoft 365 and Microsoft Teams to all of its 270,000 employees worldwide.…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

HashCash Consultants Extends Data Visualization Expertise to Aid Global Retail Chain

HashCash Consultants is helping a global retail chain with its data visualization expertise through offering business analytics tools to drive the strategic vision HashCash Consultants has extended its expertise in data visualization to a global retail chain. The company is helping the partner enterprise with a sophisticated set of business analytics tools to drive strategic decision making and implement smart business practices. “The rules of doing business are rapidly changing to level up with the change in consumer…

Digitalkites Signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh's primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and technology solutions and ensuring Digitalkites' sustained compliance to Data Privacy regulations across the globe. He will handle the responsibility…

Research: 52% of US Broadband Households are Willing to Share Smartphone Data

Parks Associates' new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a result of COVID-19 and measures future interest in telehealth services beyond the pandemic. Marketing Technology News: IAB Reveals Podcast Upfront 2020…

Adsquare and Datonics Forge Data Partnership in the U.S. and Canada

Partnership facilitates more effective multi-screen programmatic advertising campaigns Leading online data marketplace Datonics has partnered with global data exchange Adsquare. Through the deal, media buyers are able to seamlessly activate Datonics’ segmented keyword and specialty data for more effective multi-screen programmatic advertising campaigns. Datonics is renowned for its high quality data and offers granular search, purchase-intent, life-stage, B2B, demographic and premium data that helps advertisers to…

Turning Voice Data into Sales Insights: Everything you Want to Know about the VoiceBase and ThoughtSpot Partnership

VoiceBase, the leading AI-Powered Voice Analytics company, announced a strategic partnership with ThoughtSpot, the leading Search & AI-Driven Analytics platform, to revolutionize how enterprises gain faster insights from their voice data through innovative search capabilities. A Huge Market for AI for Video, Audio, Vibration, Text, Emotion and Other Content Analytics Voice Analytics has been empowering frontline workers in contact centers and organizations for years, but 86% of businesses report that they need better…

Venerable Chooses Managed Services Solution From Asset Control to Streamline Data Management

Asset Control's AC PaSS will help Venerable focus on core business Venerable, owner and manager of legacy annuity blocks, has chosen to migrate its data management to AC PaSS, the cloud-based managed service solution from Asset Control. Using AC PaSS will provide Venerable with an adaptable data integration, mastering, and distribution platform, which will enable them to more efficiently run its legacy infrastructure and focus their IT efforts on adding value for their customers and driving innovation. Venerable was…

ClickDimensions Partners with InsideView to Offer Data Cleansing and Enrichment Solutions

The leader in marketing technology and services for Microsoft Dynamics adds leading data management and intelligence solutions for customers, partners ClickDimensions and InsideView announced a partnership that will enable Microsoft Dynamics users to build a larger, higher-quality pipeline of potential customers and engage existing customers with more relevant content. The partnership brings together the leading marketing automation and data management and intelligence providers for Microsoft Dynamics to improve marketing…

Osano Discovers Direct Relationship Between Poor Privacy Practices and Data Breaches

Report shows that companies with the worst privacy practices lost seven times more records during each data breach than companies with the best practices Osano, the industry leader of data privacy transparency, released a report analyzing the relationship between a company’s privacy practices and their likelihood of experiencing a data breach. The Osano Data Privacy and Data Breach Link reveals a predictive relationship between responsible privacy practices and security outcomes. Companies with inadequate data privacy…

How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…

Zalando’s GoodData-Powered Technology Enables Retailers To Strategize Even More

GoodData, a leader in end-to-end analytics solutions, announced that Zalando, Europe’s leading online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses. Founded in Berlin in 2008, Zalando brings head-to-toe fashion to 32 million customers via 300 million monthly visits to the Zalando website and app, and provides a platform for more than 2,500 top fashion and lifestyle brands. Marketing…

SS8 Announces Location Data Solution for Lawful Intelligence

Analysis and Visualization of Location Data to Empower Law Enforcement Agencies SS8 Networks, the leader in Lawful Intercept and Monitoring Center platforms, announced it has expanded its real-time data analysis capabilities to include location data. Used by law enforcement agencies, the "Globe" component of their Intellego XT monitoring center provides mapping and timeline visualization of location intelligence for suspects-of-interest. Marketing Technology News: Bidmath Brings First of Its Kind Advertising Technology…

Commodities Intelligence Centre (CIC) Launches International Data Pro and Business Services, Partners With SBF to Drive Digital…

CIC  launched the international version of its 'CIC Data Pro' and 'Leads Generation Service', partnering with SBF (Singapore Business Federation) to offer the new packages to eligible members under the SBF Rising in Support of Enterprises (RISE) Programme Commodities Intelligence Centre (CIC) announced a launch of the international version of its web-based business intelligence suite, CIC Data Pro, and Leads Generation Service. CIC will offer the new packages in partnership with the Singapore Business Federation (SBF) to…

Household Consumer Packaged Goods Sales up 17% in June Compared to One Year Ago

Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping Stage Household consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. In addition, an analysis of the Home-Confined Buying period…