Lonely Planet Partners with Acquia to develop the Most Consumer-Centric Platform in Travel

With Lonely Planet's recent strides in the digital space including the acquisition of TRILL Travel, the leading travel media brand rolls out its reinvigorated online platforms supported by the customized technology developed in partnership with Acquia, a company that provides brands with innovative technology for unique consumer experiences. Acquia's software has been designed to equip Lonely Planet with the most seamless and user friendly travel website seen by the industry to date. Lonely Planet's choice in partnering…

Parks Associates: 79% of Consumers are Concerned About Data Security or Privacy Issues

New Consumer and Industry Research Addresses Data Privacy, Smart Lighting, Video Doorbells, and the Impact of AI on the Smart Home Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm's consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data security or privacy issues. Thirty-five percent of US…

Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019

Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their customers in-the-moment throughout the full customer journey. Marketers and brands don’t need to be ‘journey dictators’, deciding how a journey will pan out before their customers even embark upon it. Today’s technology makes it possible for them to listen and truly hear and understand the intent of their customers as they interact. Through the use of today’s latest technology, brands now have…

Sally Beauty Launches Customer Experience Management Program to Uncover Customer Insights and Drive Engagement Across Touchpoints

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new partnership with global beauty products retailer Sally Beauty. The iconic specialty retailer chose SMG for the actionable insights delivered through its technology platform and industry-leading professional services. Sally Beauty is the world's largest distributor and retailer of salon-quality hair color, hair care, nails, salon and beauty supplies. With more…

Glasto & Pride; Bump in Engagement Indicates Values Are Back at the Heart of Moment Marketing

London Pride Set to Offer Marketers a Big Opportunity to Emphasize Their Company’s Values of Inclusivity As the sun sets on the most sustainable Glastonbury Festival ever, research from email marketing and transactional solution Mailjet reveals a peak in UK and US marketers’ interest in executing values-based campaigns. The study was conducted via a series of email marketing tests sent to Mailjet’s database of over 75,000 marketing subscribers across Europe and America. Recipients were sent different subject lines…

The New Intelligent Enterprise Has Arrived! Maximize Your Company’s Historical Data by Using SAP’s S/4HANA Selective Data…

As a leader of your company's IT Team running SAP, you already have a good idea of what your company's landscape is going to look like by 2025. All SAP customers need to migrate to SAP S/4HANA in order to continue receiving support and updates from SAP. The question you are asking yourself is "how do I make the switch to SAP S/4HANA?" since you know it is the cornerstone of the SAP "Intelligent Enterprise". Previously there were just two methods to manage this migration effort, and the challenge was how to select the…

Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

Conagra Brands Puts Consumers at the Center of its Business Transformation with Salesforce

Maker of brands such as Marie Callender's, Birds Eye and Healthy Choice unifies its sales, service and marketing on Salesforce to get a 360-degree consumer view Salesforce, the global leader in CRM, announced that Conagra Brands, Inc.—one of North America's leading branded food companies—is using Salesforce to enable real-time, integrated customer engagement and put its consumers at the center of its business transformation. Conagra has a rich, 100-year heritage of making great food. Today, Conagra is a branded food…

Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service

Study of More Than 34,000 Consumers Across 18 Countries Highlights How a Hybrid Workforce Is Key to Meeting Customer Expectations in an ‘Always-On’ Era of Service and in Continuing to Honor Consumers’ Need for the Human Factor Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail – customer defection. “The customer experience…

Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer…

Cloud-Based Customer Support Platform Lands Important Rating From Professionals Who Have Used It Freshworks Inc., a global innovator in customer engagement software, announced that its Freshdesk software has been designated as Customers' Choice  in the inaugural publication of Gartner Peer Insights 'Voice of the Customer': CRM Customer Engagement Center Market. The company was placed in the Customer Choice zone, based on vetted end-user reviews of several software vendors on the Gartner peer review website gathered during…

Destination XL Group Selects Infor to Optimize Customer Engagement

Leading Men's Apparel Brand Set to Modernize Customer Journey with Infor Infor, a global leader in business cloud software specialized by industry, today announced that Destination XL Group (DXLG), the industry's leader in men's big and tall apparel, has decided to partner with Infor to grow market share and top line sales, improve customer segmentation and drive state-of-the-art marketing activities. DXLG we will be working alongside with Three Deep Marketing, an Infor Alliance Partner, to leverage Infor's rich breadth of…

Braze Partners with Snowflake to Provide Customers with Improved Data Agility and Customer Engagement Benchmarks

Marketers Can Now Join Multiple Data Sources into a Single Source via Snowflake Secure Data Sharing for Real-Time, Scalable, and Secure Data Insights Braze, the leading global customer engagement platform, and Snowflake, the data warehouse built for the cloud, announced a partnership that will provide marketers with improved data agility and customer engagement benchmarks. For the first time, Braze and Snowflake customers can now join multiple sources of data via Snowflake Secure Data Sharing, giving brands the ability to…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…

MRI-Simmons, Ethnifacts Empower Targeting Based on Consumers’ Innate Desires, Aversions

New Tool Leverages Big 5 Personality Profiles To engage consumers in a marketplace inundated with products and messages, brands need to take a deeper approach to targeting. A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics. “Brands and agencies have searched for more precise forecasting of consumer behavior and purchases – even if consumers can’t articulate why they act” The two firms have introduced the Big 5…

SOCi Finds Organic Engagement and Boosting Key to Localized Social Marketing

A new report from the localized social marketing leader shows high valued engagements combined with boosted posts, and strong reputation management strategy crucial for multi-location businesses SOCi, the leader in social media and reputation management for multi-location brands, today released its Q1 State of the Market Report, Localized Social Marketing: The Value of Organic AND Paid Social Content which showcases key trends in social content distribution and engagement between Q4 2018 and Q1 2019. The report also…

Bridgetree Introduces New Customer Engagement Solution, LIFT

Offering EnablesMultichannel Data Management with Extensive Solution Support Bridgetree, a leading data-driven marketing services company, announced the market launch of its newest customer engagement solution, LIFTTM. With almost 25 years’ experience solving unique business challenges and driving profitable sales for its clients, the company islooking to further integrate client data and implement best-of-breed solutions to drive personalization. LIFT is built toaccommodate increasing volumes of structured and…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Local DTC Brands Top Glossier, Harry’s & Casper, Converting a Quarter of Consumers

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries

Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online TV in the UK, Germany and Sweden Gracenote, a Nielsen company, and nScreenMedia, a leading digital media analyst firm, announced findings from a new independent survey focusing on pay TV, free-to-air and online TV viewership in major European countries. The study titled, "TV Universe - UK, Sweden, Germany: How People Watch Television Today" offers the most current and holistic…