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MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code

MuleSoft Unveils New Innovations That Make It Possible for Any User to Integrate Systems, Unify Data and Deliver Truly Connected, Personalized Customer Experiences MuleSoft Unleashes the Power of Salesforce Customer 360 by Unlocking Data Across Any Application, Source or Device - Wherever It Resides, Within Salesforce or Outside It World's #1 Integration and API Platform Provider Pledges to Skill up 100,000 Integration Trailblazers, Arming the Workforce of Today and Tomorrow with the Tools to Drive Digital Transformation…

Real-Time Customer Experience Is Happening, with or Without You

Today’s customers expect nearly everything at the speed of now, and that includes how their brands interact with them. To keep pace with this increasingly sophisticated customer for whom time is always of the essence, brands must endeavor to deliver a customer experience (CX) in real-time or as close to real-time as possible. If you aren’t anywhere close to real-time in your CX or perhaps you’re not completely convinced it’s necessary in your industry, let me offer at least one reason that transcends any business sector -…

How Direct-To-Consumer Brands Can Build a Superior Customer Experience

When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining non-intrusive is the ultimate challenge. At SipTequila, we are focused on high-end, handcrafted bottles of tequila that are harder to find at your local liquor store, delivered right to the customer’s door. Unlike other alcohol delivery companies, our main focus is curating boutique tequilas and adding a personalized touch to our e-commerce model. To achieve that, we have built…

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…

ASG Acquires GatherUp, Expanding ASG MarTech’s Reach in Reviews and Customer Experience

ASG and its family of companies, a fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies, announced the acquisition of GatherUp, a customer experience and online review engine that enables insights and empowers marketing. GatherUp will join ASG MarTech, a robust group of seven marketing technology businesses, including Grade.us, expanding ASG MarTech’s reviews and reputation management business. GatherUp’s success recently landed them on the INC 5000 fastest growing private…

AskNicely Launches World’s First Customer Experience Coaching Platform

AskNicely, the all-in-one platform for creating amazing customer experiences, announced the launch of Performance & Recognition, a mobile customer experience coaching app designed specifically for front-line employees. Performance & Recognition builds on the existing AskNicely customer feedback software, rated #1 by G2, by motivating and empowering the front-line employees who interact with customers every day. “Incredible experiences start with incredibly engaged employees,” said Aaron Ward, co-founder and CEO of…

U-Haul Selects Qualtrics as its Preferred Experience Management Provider to Drive Meaningful Customer Experiences

The industry leader in DIY moving and self-storage will build a scalable and customizable customer experience program to improve customer loyalty and reduce costs Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced that U-Haul International has selected Qualtrics CustomerXM as its preferred experience management provider. U-Haul will use the Qualtrics XM Platform™ to proactively understand and anticipate customer needs, exceed customer expectations, and improve…

SAP and Accenture Co-Develop New Cloud-Based Solution to Help Utilities Companies Supercharge Business Processes and Customer Experiences

SAP SE and Accenture announced they are co-innovating and co-developing the new SAP Cloud for Utilities solution to help companies more effectively manage business processes and customer experiences. The initiative aims to elevate energy transition and customer experiences, helping companies quickly adapt and thrive in changing times. "SAP Cloud for Utilities is our strategic cloud solution, designed to support lead-to-cash processes that can enable utilities to capture new opportunities and develop fresh business models…

Netcore Acquires Boxx.ai, Enables Brands to Re-Invent Customer Experience with Personalisation at Scale

Netcore Smartech Now Becomes Asia’s Largest Multi-Channel Marketing Automation Platform with AI-Powered Personalisation and Recommendation Capabilities Netcore Solutions, a pioneer in SaaS-based Multi-Channel Marketing Automation and Communications, has acquired a Bangalore-based AI startup, Boxx.ai. Netcore Smartech will now further empower digital brands to deliver truly Omni-channel Personalized Experience at Scale for every individual across all the Digital Touchpoints such as Websites, Mobile Apps, Email, and Social…

Top 5 Best Customer Experience Tools for Banks and Financial Sector

It is a difficult task to manage the seamless customer experience as you need to understand how consumers engage with your service or product and what they want from it. Your work is simplified by using a good customer experience management tool to capture relevant user data and glean actionable insights from it. What is an ideal customer experience tool for banks? It is one that is equipped with effective features like customer feedback capture, contextual help, customer analytics, and content management. 5 Leading…

Cogito Partners with Concentrix to Enhance Customer Experience

Cogito, a leader in real-time emotional intelligence solutions, announced a strategic reseller partnership with Concentrix, a technology-enabled global business services company specializing in customer engagement and improving business performance for the world’s best brands. Cogito today announced a strategic reseller partnership with Concentrix, a technology-enabled global business services company specializing in customer engagement and improving business performance for the world’s best brands. With more than 225,000…

Deloitte Ranked Highest in Market Once Again in Global Gartner Customer Strategy Consulting and Complex Customer Experience Implementations…

Gartner, the world's leading information technology and advisory company, scored Deloitte in several critical capabilities use cases in its July 2019 report titled, Gartner Critical Capabilities: CRM and Customer Experience Implementation Services, Worldwide. Of note, Deloitte received the highest scores for two use cases: Complex Customer Experience Implementation as well as Customer Strategy Consulting. Marketing Technology News: CloudCommerce Benefiting from Powerful Digital Advertising Trend According to the…

Top 5 Best Customer Experience Software for Restaurants in 2019

The restaurant business is trendy, viable, and extremely competitive. With the average yearly revenue of around $550 billion, the United States of America alone has more than 6,00,000 restaurants. With growing competition, sustaining restaurant growth is always a challenge. Moreover, the growing trend of online ratings and customer reviews indicates that customers today have a major role in establishing a favorable restaurant presence. Consequently, the industry has also realized that a more customer-centric outlook is the…

Infobip Partners With AmBANK to Offer Businesses an Omnichannel Customer Experience

Infobip, a global cloud communication platform company for businesses and a leader in omnichannel customer engagement has partnered with AmBank Group, one of Malaysia's premier financial solutions groups. Infobip is part of AmBank's newly launched BizM.A.T.E (Multi-partner, Actionable, Technologically Efficient Solutions) with 16 other partners, forming five categories including Accounting and HR Solutions, Payment and Marketing Solutions, Communications and Internet, Operations and Administrations and Logistics, and Work…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

DXC Technology Acquires Customer Experience Consultancy Bluleader

Positions DXC Oxygen as a leading provider of SAP Customer Experience solutions DXC Technology, the world’s leading independent, end-to-end IT services company, announced it has acquired Bluleader, an award-winning Australian consulting company focused on delivering Customer Experience (CX) solutions. “With a strong track record of selling and implementing SAP CX Solutions, Bluleader will expand DXC’s customer portfolio and accelerate the growth of DXC’s Oxygen practice," said Seelan Nayagam, managing director, DXC…

Acxiom Announces Three New Products Designed to Help Marketers Deliver Better Customer Experiences

Acxiom®, the data and technology foundation for the world’s best marketers, announced three new data offerings available in the U.S. market – Personicx Prime, a first-of-its-kind dual-segmentation system that provides individual consumer insights nested in household composition, and Geospatial Audience Insights and Acxiom Market Signals, two innovative location-based services. “In today’s highly connected world, consumers not only expect, but demand, an exceptional experience at every touch point” “In today’s highly…

Use Data and Customer Experience to Make Your B2B Brand a Hit

All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as true for B2B brands as it is for consumer brands. By now most B2B marketers recognize the importance of data. However, just collecting data is not enough. What’s important is using that data to understand and capitalize on users’ intent in a manner that galvanizes them to take action — that increases their velocity. The goal for B2B marketers should be to understand (a) where their data comes from; (b)…

Nitro Research Shows Impact of Document Challenges on Employee Satisfaction and Customer Experience

Only 3% of Knowledge Workers Are Happy with Document Management at Their Companies Nitro, a global company specializing in document productivity solutions, announced the findings of industry-first research that provides a global view of the state of document processes today within enterprises. Partnering with global research and customer experience firm Qualtrics, Nitro evaluated the current state of document workflows and tools across the organization, the challenges with paper-based processes, and the impact on employee…

Vonage Conversation API to Drive Superior Customer Experience Through Conversations

Vonage, a global leader in business cloud communications, has announced the launch of its Conversation API at the Company’s user and developer conference, Vonage Campus. As the newest addition to the Vonage API Platform, the Conversation API enables developers and enterprises to create customised, real-time conversations that maintain context across multiple channels, including messaging and voice. “Brands are increasingly competing on customer experience and those that resonate the most with today’s customer are those that…