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Global E-Commerce Company Leverages 3CLogic with ServiceNow to Optimize Customer Experience

Leading software provider to deploy innovative cloud call center solution to complement new customer service initiative and management platform. 3CLogic, a leading provider of cloud contact center solutions, announced the adoption of its telephony platform integrated with ServiceNow’s Customer Service Management offering by a major e-commerce software provider. The decision is part of a broad effort to help streamline customer service workflows across both digital and voice mediums. Serving an international mix of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

Google Cloud Partners with Best Buy to Deliver Improved Customer Experience

Best Buy leverages Google Cloud's enterprise data platform and analytics to unify its data sources and develop new products and services Google Cloud and Best Buy announced the expansion of their partnership via a new, multi-year agreement that names Google Cloud as the cloud provider for Best Buy's Enterprise Data Platform. With operations across the United States, Canada, and Mexico, Best Buy will leverage Google Cloud's best-in-class cloud infrastructure and analytics services to power a data-driven retail strategy to…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Xenon arc Unveils Groundbreaking Voice of Customer Study Results

Call to action for materials producers to address often-overlooked customer segment Xenon arc, a leading data-driven marketing and sales organization, announced the release of their 2020 Voice of Customer study, an in-depth investigation of small-to-mid-sized business customers (SMBs) in the Materials Industry – focusing on their experience, requirements and preferences. The study dives deep into defining the customer journey, from the development of a need all the way through to post-purchase support and reordering.…

Red Box Fuels AI-powered Insights Through Integration with Salesforce Einstein Call Coaching on Salesforce AppExchange

Red Box, a leading platform for voice, announces Red Box AI Bridge for Salesforce Einstein on Salesforce AppExchange, the world's leading enterprise cloud marketplace. Red Box AI Bridge enables organisations not utilising a Salesforce-embedded communication platform to capture high quality call and metadata from their existing telephony or contact centre platform. This voice data is then made easily available to Einstein Call Coaching for AI-powered insights that drive sales performance improvements. Marketing Technology…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce). RudderStack Launches New SaaS Version of its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the…

Higher Logic Acquires Customer Imperative To Further Its Commitment To Fostering Collaboration

The Gain Grow Retain community will operate independently and continue to focus on providing collaboration and actionable insights to Customer Success executives and professionals worldwide Higher Logic, the leading human-focused engagement platform, has acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange

Interactive event will feature industry experts on customer engagement trends, contact center agility, behavioral intelligence and more CallMiner, the leading provider of speech and customer engagement interaction analytics, announced the details for its virtual Customer Engagement Transformation Exchange (CETX), which will be held virtually between Aug. 18 – 19. This year’s host is Shep Hyken, a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. Hyken partners with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (Customer Data Platform), Assembly (E-commerce), Kochava (Identity Management), Mobify (B32B Commerce) and Khoros (Customer Engagement). RudderStack Launches New SaaS Version Of Its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management). Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading…

Acxiom Announces Customer Data Platform Solutions and Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom's fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Adobe (Customer Experience), VoiceBase (Sales Intelligence), LiveChat (Customer Service), Sendoso (ABM), and UiPath (Automation). Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on…

TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

Turning Voice Data into Sales Insights: Everything you Want to Know about the VoiceBase and ThoughtSpot Partnership

VoiceBase, the leading AI-Powered Voice Analytics company, announced a strategic partnership with ThoughtSpot, the leading Search & AI-Driven Analytics platform, to revolutionize how enterprises gain faster insights from their voice data through innovative search capabilities. A Huge Market for AI for Video, Audio, Vibration, Text, Emotion and Other Content Analytics Voice Analytics has been empowering frontline workers in contact centers and organizations for years, but 86% of businesses report that they need better…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Genesys (Customer experience), CoreMedia (Content management), Demandbase (ABM), RingCentral (Unified communications) and Automation Anywhere (Automation). New Genesys Cloud Integration with Microsoft Teams Drives Productivity and Collaboration Genesys, a global leader in cloud customer experience and contact center solutions, has expanded its Microsoft partnership with a new, native…

Braze Expands Products and Partnerships to Help Brands Nurture Empathy in Customer Communications

New Updates Include Predictive Churn, Expansion of Promotion Codes, Huawei Push, and an Expanded Partnership with Amazon Braze, the comprehensive customer engagement platform, announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that…