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MarTech Interview with Richard Stevenson, CEO at Red Box

" A central CRM platform is a key component of leveraging the insights derived from Voice analytics to ensure that 360 customer view for all lines of business. " Journey into Tech Hi Richard, tell us about your role and journey into Technology. What inspired you to take up the role at Red Box? I’ve worked in the Software and Financial Services sectors for over twenty years now, focusing on transformation and innovation. I joined Red Box as CEO in 2016 and it was really the inherent richness of Voice data and its ability…

Samsung Showcases Innovative Retail Solutions to Reinvent the Customer Experience at NRF 2020

Samsung Continues to Transform the Shopping Experience for Brick-and-Mortar Retailers with Display, Mobile and Behavior-Sensing Solutions At this year’s National Retail Federation (NRF): Retail’s Big Show, Samsung Electronics America, Inc. is featuring its latest retail innovations to help brick-and-mortar retailers reinvent the in-store experience for customers. Powered by its latest display solutions, mobile devices, and behavior-sensing technologies, Samsung along with partners, are spotlighting solutions that provide…

FutureProof Retail and SIRL Announce ‘Last Foot’ Shopper Targeting and Analytics

Together, the Two Companies Will Enable Retailers to Deploy FutureProof's Mobile Self-Checkout and Service Counter Solutions Fully Integrated With SIRL 's Indoor GPS & Customer Analytics Platform That Offers Shoppers Personalized Recommendations in Real-Time Through Activation at the "Last Foot" of Their Physical Store Journey The integrated SIRL/FPR solution enables shoppers to use their smartphones to scan items while they are shopping. They can then pay on their phone, skip the lines at checkout and leave the…

Resulticks to be Featured on the Big Ideas Stage for NRF 2020 Vision

Real-time omnichannel marketing automation leader will explore five essentials of customer engagement with NRF marketing pros Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it will be a featured presenter on the Big Ideas stage at NRF 2020 Vision, Retails Big Show. The announcement comes on the heels of the company's new offer management capability announcement and its ongoing North American expansion. Resulticks executive vice president of sales, Sophie…

First-of-its-kind, maaiiConnect Spearheads the Next Generation of Customer Support

The Digital Convergence Platform Seamlessly Integrates Crystal-Clear Voice + Video, Smart Messaging, and Customer Identity Products With Back-End Systems to Mobilise an Unrivalled Communications and Customer Support Experience Leading global telecommunications solutions provider M800 announced the soft launch of its digital convergence platform maaiiConnect. The pioneering product is set to revolutionise B2C and B2B communications by integrating telecom and digital communication channels onto a single interface to…

NRF 2020: Sensormatic to Showcase Connected Retail Tech Solutions

Johnson Controls announced its leading global retail solutions portfolio, Sensormatic Solutions, will showcase its latest retail tech product innovations at NRF 2020: Retail’s Big Show - Jan. 12-14, at the Jacob K. Javits Convention Center in New York City. By combining insights into retail inventory, shopper traffic, and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps retailers create unique shopper experiences. Sensormatic Solutions is the leading global retail technology…

Coveo for Commerce Transforms the Way Businesses Sell Online

AI-Powered Solution Helps Deliver Relevant Buying Experiences, Driving Business Growth Coveo, the experience intelligence platform leader for enterprises, announced Coveo for Commerce, an AI-powered solution that will drive the next era of personalized, profitable omnichannel customer interactions. Coveo for Commerce enhances product and content discoverability, detects buyer intent, and automatically merchandizes personalized product recommendations that make business sense. “Research indicates six in 10 customers…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. Guavus With its AI/ML-based Reflex platform and…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. With its AI/ML-based Reflex platform and products, Guavus uniquely breaks down the…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…

Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation. What does this intelligent automation portend, and why is this different from the earlier eras? For one, robots and computers of today can perform most routine…

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…

Retail-as-a-Service: Platform Innovation Enables Retailer-Defined Frictionless Commerce

In the reality of today’s disruption, the focus on rosy statistics about the growth of online eclipsing the power of the store experience is passe. With the value of the physical store experience fully entrenched as today’s shoppers look for experiential engagement that transcend channels, there is no question that consumer behaviors have changed for good with no end in sight to soaring expectations. Siloed legacy systems are a key culprit the demise of a retailer facing this new reality, but what about those still…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

OnePIN Shatters Milestone with Half a Billion Mobile Subscribers Installed

Feyzi Celik, Chief Executive Officer of OnePIN, Inc., announced that the innovative company shattered another significant milestone – surpassing an installed base of more than 500 million mobile subscribers. "Today, there are half a billion mobile subscribers that have OnePIN's solutions within their mobile devices," he noted. "Helping 500 million people connect with each other and with brands and businesses they care about is simply an amazing and humbling accomplishment. Only a handful of companies have been able to…

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data - not crystalline - to gaze forward at where our business is going. Predictive analytics - the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base - is…

Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform-Pathr

Pathr.ai, the industry's first Machine Learning (ML) enabled Spatial Intelligence "behavior engine," announced the appointment of Ryan Parker, a veteran in statistical modeling and former top technology strategist at Intel, to the company's leadership team. Parker will serve as Chief Operating Officer (COO) for the brand, which recently changed its name from Brain of the Store and formally launched in the marketplace earlier this month.  Pathr is the only AI-powered Spatial Intelligence platform that uses anonymous location…