Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is the e-commerce version of product promotion through an online influencer/marketer and has helped many a brand to connect with audiences, who they would otherwise not reach. In the context of the brand’s digital strategy, the impact of affiliate marketing has led to a flourishing e-commerce sector especially in the Asia Pacific region – which…

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Ayr Strategies Inc., a vertically-integrated cannabis multi-state operator (MSO) with a presence in the western and eastern U.S., joined with the United Food and Commercial Workers International Union (UFCW) in announcing measures to safeguard the health of its employees and customers amid the Coronavirus (COVID-19) outbreak. Under the measures, Ayr employees will benefit from an expanded sick leave policy that allows for additional paid time off and sick leave for those dealing with the impacts of the COVID-19 virus.…

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Join IZEA's Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those…

YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get one. The best part about YouTube is that you can utilize your brand channel to sign into various google accounts. In this way, a YouTube channel will streamline the work process in teams. Additionally, YouTube has a tremendous viewership. You just need to leverage it in the correct way to reach various audience segments. You need to plan a…

First Derivatives, a global software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. “For more than 20 years, First Derivatives has built a customer-centric business serving the capital markets sector with unique IP in consulting and managed services, supporting mission-critical systems” Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation…

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

Digital business publication, CV Magazine, announced the winners of the 2020 Corporate Excellence Awards.  Underscore Marketing, a strategic media agency with a focus on brands that contribute to health and wellness, has been awarded the title of "Excellence in SEO and Media Planning Services, 2020 – New York."  This honor was based on comprehensive analysis of qualitative and quantitative research, ensuring merit was given properly across many industries. Marketing Technology News: Avtex Hires Kristine Hansen as Vice…

Text Marketing Software Company Develops a Program for Agencies to Add a New Revenue Stream EZ Texting, the #1 SMS marketing software for business, announces its Agency Partner Program, allowing marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients. By providing a suite of tools, including built-in compliance features and marketing-specific integrations, the new partner program makes texting a turnkey marketing operation. EZ Texting, the #1 SMS marketing…

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites' path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies that help brands improve their online…

The gap between traditional B2B marketing organizations and modern Revenue Marketing organizations continues to widen. This year marks the turning point, where traditional marketing organizations will have a hard time catching up with Revenue Marketing Practices. What do we know? According to Forrester Research, 75% of B2B buyers prefer to educate themselves on options rather than being bombarded with information. Additionally, 57% of the B2B buying process is completed before the customer actually gets in contact with…

Ackroo acquires the assets related to Resulto’s hospitality & retail gift card and loyalty platform Ackroo Inc., a loyalty marketing, gift card and payments technology and services provider, and Resulto Développement Web Inc. (“Resulto”), an arms-length digital solution company providing web, inventory and loyalty marketing solutions, are pleased to announce that the two companies have signed a definitive agreement for the Company to acquire all of the assets relating to WinWin Marketing, Resulto’s hospitality and…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

Boulder SEO Marketing, a top-rated Denver digital marketing agency, announced today that its founder & president would speak at the 2020 Innovative Dealer Summit, the biggest two-day event in automotive. Chris Raulf will present a 45-minute session entitled 6 Top Ways to Build A Digital Marketing Strategy That Will Boost Lead Generation and Sales. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management This year's Innovative Dealer Summit (IDS) features…

Dinesh Menon brings over two decades of expertise to the real-time omnichannel marketing disruptor brand Resulticks, the world's fastest-growing real-time conversation marketing solutions provider, announced the appointment of Dinesh Menon as Global Chief Marketing Officer (CMO). Menon's appointment comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important…