ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

QuickPivot Enhances Cross-Channel Campaign Management Offering with New On-Demand Print Marketing Functionality

Vericast brands, QuickPivot and Direct Mail Manager, collaborate to enable personalized, multichannel marketing from the QuickPivot customer data platform QuickPivot, the premier customer data platform for multichannel brands, and Direct Mail Manager, a software platform that automates the creation and delivery of personalized postcards, today announced a new integration that enables marketers to send on-demand, personalized print postcards to customers directly from the QuickPivot customer data platform (CDP). The two…

Building a Top-Notch Sales Organization with Best Sales Recruiting Strategies for Startups

Hiring a salesperson can be a huge responsibility, especially when you’re running a startup. The right call can shoot the sales and revenue up and a wrong call can bring the business down. And this is the reason founders of most of the startups decide to go out in the trenches themselves before hiring a dedicated salesperson. And that’s a great way to start since you can: Understand your target buyers and their needs. Develop a strategic sales process. Predict when and how the sales close. And with the…

Advertise Purple Launches Self-Serve Affiliate Marketing Tool, Purply

Advertise Purple, the nation's leader in data-driven affiliate management solutions, announced the release of its automated affiliate program management tool, Purply. Powered by Advertise Purple's proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing. "Affiliate marketing is one of the most effective performance-focused strategies an online business can engage in," said…

Jennifer Johnson Joins Amplitude as First-Ever Chief Marketing and Strategy Officer

 Amplitude, the global leader in product intelligence, appointed enterprise software marketing, and category designer veteran Jennifer Johnson, former chief marketing officer (CMO) at Tenable, as the company’s first-ever chief marketing and strategy officer. In this newly created role, Johnson will spearhead Amplitude’s corporate and marketing strategy to lead the company through its next phase of growth and redefine how digital organizations--big and small--adopt product intelligence. Johnson is a three-time powerhouse…

Akili Announces Appointment of Chief Marketing Officer

Meghan Rivera Brings Strong Track Record of Award-winning Disruptive Healthcare Launch Experience Akili announced the expansion of the company’s executive team with the appointment of Meghan Rivera to the role of Chief Marketing Officer. In the newly created position, Rivera will lead marketing and sales of EndeavorRx, the company’s first commercial product, which was granted FDA clearance in June 2020. Marketing Technology News: Salesforce Ventures Launches Second $100 Million Impact Fund “Meghan is an…

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands' short and long-term growth are being defined by the ability to proactively respond to today's challenging environment. Braze's new offerings empower marketers with added flexibility, faster insights, and an expanded integration…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (CRM), Comscore (Analytics), CINC (AI/ML), W2O (Influencer Marketing), and Convey (E-commerce). FayeBSG Releases the Utilization Monitor for SugarCRM The Utilization Monitor for Sugar by FayeBSG provides actionable insight into how SugarCRM users are interacting with their CRM platform. With the Utilization Monitor, managers and supervisors can see real-time visual…

W2O Acquires Leading Influencer and Entertainment Marketing Agency starpower

W2O, the leading independent provider of analytics-driven, technology-enabled marketing, and communications solutions, announced the acquisition of entertainment and influencer marketing agency starpower. The agency, which has offices in New York and Los Angeles, was founded in 2007 by lifelong friends Matthew Lalin and Jared Weiss. Since then, starpower has been a leader in influencer, celebrity, and entertainment marketing, creating innovative and unique partnerships backed by data-driven social strategies for brands…

Make Offer Management a Core Part of Your Retail Strategies

As long as offer campaigns have been around, industry experts have listed off their coupon fears: decreased margins, brand damage, and discount fraud. Those are the concerns for any business, but those fears are not unique to offers and coupons – they're data and security issues. An exclusive offer campaign is not what strikes fear in retail experts – what they truly fear is a poorly implemented campaign. Until recently, retailers didn't have a way to safeguard against the many variables and potential errors. In other…

Ashley Deibert Joins Piano as Chief Marketing Officer

Piano announces that seasoned marketing executive Ashley Deibert has joined the organization as its new Chief Marketing Officer (CMO). As CMO, Deibert will focus on Piano's global go-to-market strategy to increase global awareness and adoption of its end-to-end customer experience platform. Piano currently focuses on five core markets across North America, Latin American, EMEA, APAC, and Japan. Deibert is widely recognized in the marketing industry for her experience in both emerging and established technology companies…

LegalShield Expands Support for Small Business Owners with Business Plus, A Suite of Affordable Marketing and Sales Tools

LegalShield, one of the world’s largest providers of affordable legal and identity theft protection plans, introduced LegalShield Business Plus, a new suite of sales and marketing tools, and expanded consultative services to help small-businesses grow. Business Plus is available as a supplement to the LegalShield Small Business Plan.  Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative "Businesses of all sizes are faced with the enormous challenge of…

iClick Launches New Marketing Analysis Tool – iNsights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns. iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data…

Woman-Owned Digital Marketing Support Company, McMedia Digital, Launches Amidst Pandemic

Mom & Entrepreneur focuses on helping other digital marketers & marketing agencies better support their clients Digital Marketing veteran, Mailynne Calvin, wants to help marketers have more time for themselves and better support marketing efforts for teams. "Marketers constantly have to keep up with different platforms, new strategies and tasks. It also changes often. All that comes with digital marketing actions that need to happen every day, week and month," said McMedia Digital CEO, Mailynne Calvin. "Our…

Amazon Sponsored Ads Company PPC Entourage Offers Free Amazon Ads Campaign Strategies Playbook Series

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur…

RTB House’s AI Full-Funnel Marketing Solutions Wins AdTech Innovation Award In 2020 MarTech Breakthrough Awards Program

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced that it has been selected as the winner of the “AdTech Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The AdTech Innovation Award is another prestigious honor for RTB House’s…

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…

Chimney Vigor Group Secures Investment to Accelerate Transformation of Global Marketing & Advertising Ecosystems

A growth equity investment from Abry Partners will support CVG’s long-term plan around accelerating global expansion and technological innovation strategies – and boost its groundbreaking service for multinational advertisers and brands Following the transformative merger between Chimney and Vigor earlier this year, the Chimney Vigor Group is taking another big stride towards accelerating its long-term growth strategy by securing an investment from media, communications, business and information private equity firm, Abry …

Tribe Dynamics Releases 2020 Influencer Marketing Trends Report

Tribe Dynamics, rated the #1 Easiest to Use influencer marketing platform on G2, has released survey results from over 60 brands and over 250 influencers in a new report that takes the pulse of the current influencer economy. Topics explored include the increased role of sponsorship in brand-influencer relationships, key strategies both brands and influencers are using to leverage rapidly growing social channels such as Instagram Stories and TikTok, and the impact of COVID-19 and global protests for racial justice on…